The Dong Yuhui incident has attracted widespread attention and involves many aspects of impact, this matter has been settled, let's analyze the whole incident, and do some analysis and reflection on this incident.
Let's first introduce Dong Yuhui.
It can be said that "Dong Yuhui" is to open the live broadcast with goods 2The anchor of the 0 era, if we put Li Jiaqi, Simba, and Wei Ya ......These are categorized as 1The anchor of the 0 era, that can be understood as 10 anchors are limited to simple product promotion, ** techniques and sales strategies, Dong Yuhui's 2The 0 era is to pay more attention to the depth and quality of content, as well as the interaction and emotional connection with the audience. 1.The anchors in stage 0 only speak nonsense, similar to thoseIt's delicious, sell and sell cute, buy and buy, Dong Yuhui belongs to the open 20 era of anchors, they are using a more emphasis on brand culture connotation and user experience, rather than just selling products, he passedShare knowledge, tell stories, and spread culture, providing viewers with a more valuable and in-depth live streaming experience. His live streaming focuses not only on the product itself, but also on the culture and story behind the product.
Let's take a look at 10 vs. 20 The difference between live streaming and delivery
Next, we will introduce the Dong Yuhui incident, and the following is the general development process of combing:
On December 11, the cause of the incident, Dongfang Selection's official self-** released information, pointing out that most of Dong Yuhui's copywriting was written by the team, not Dong Yuhui himself, which aroused public attention and controversy.
On December 12, the incident escalated, and fans intervened to escalate the incident, and Dong Yuhui's fans "called" Dongfang Selection, which attracted widespread attention.
On December 14, Sun Dongxu, CEO of Oriental Selection, responded to the incident in the live broadcast, but because he expressed some dissatisfaction, he also revealed Dong Yuhui's annual income, which made him the focus of ** for a while, but it failed to calm the dispute.
On December 15, netizens and bigwigs in various fields publicly expressed their recognition of Dong Yuhui.
On December 15, the number of fans of Dongfang Selection declined, and the company's market value evaporated by more than 4 billion.
On December 15, Sun Dongxu apologized and self-criticized. Attempt to mitigate the impact of the incident.
On December 16, Dong Yuhui said that he was not satisfied with the handling of the incident, and Dong Yuhui returned to his hometown.
On December 17, as the incident continued to develop, Sun Dongxu was dismissed as the company's chief executive officer and executive director CEO, Sun Dongxu did not raise any objections, the reason for this change was expressed as his recent mismanagement of the company's brand and reputation, Sun Dongxu's way of dealing with it, was evaluated by some people as having a pattern, and played a certain role in the calming down of the incident.
On December 18, Dong Yuhui was promoted to senior partner of Oriental Selection.
On December 22, after the climax of this event, Dong Yuhui established a new company wholly owned by New Oriental, and the GMV was included in the financial report of Oriental Selection.
The whole process is not long, these small essays are written by Mr. Dong or the Oriental Selection team, in fact, it doesn't matter, because they are a team, the reason why this matter continues to ferment is mainly because the Oriental Selection Company has brought the internal things to the public, and it is impossible for normal editors to grab traffic with the anchor in this way, obviously it was instructed by someone within the company to do this, but they met very steel fans and melon-eating people, and the situation developed to the point where they just said, losing millions of fans a day, and the market value evaporated more than 4 billion, which is undoubtedly a huge challenge for the company's founder Yu MinhongWith his leadership and crisis management skills, he can completely compromise and deal with it, which can not only maintain his personal reputation, but also take into account the development of Dongfang Selection Company, but if there is no concept upgrade fundamentally, this matter seems to be settled, but in fact it is not over. At that time, Luo Yonghao was also a teacher of New Oriental, and after starting a business several times, he founded "Lao Luo and His Friends", and now it is also one of the top three live broadcast companies in the industry.
Because now is the era of respecting personal endowments, this personal endowment usually refers to those innate + acquired talents, abilities and traits, the value of these endowments can be reflected in many aspects, creativity, communication skills, athletic ability, ** and artistic talents ......and so onTherefore, we should accept that each individual should be paid more for their unique talents, skills or traits, and respect for individual endowments will also help to stimulate the potential of individuals and promote the development of society in the direction of more diversity, inclusiveness and innovation.