With Xiaomi's announcement to enter the automotive market, one stone has stirred up a thousand waves. Attention to Xiaomi's car manufacturing continues to heat up, and people are speculating about how the Internet giant will stir up the pattern of the automotive industry. Recently, it was reported that a number of practitioners revealed that they had cut their salaries to join Xiaomi Automobile, which they called "a dream work". However, there are also people who question whether this is just hype for Xiaomi cars to create a gimmick, and whether there is a profit drive behind it.
Xiaomi's car-making plan has obviously attracted the attention of a large number of talents. According to reports, Xiaomi Auto has recruited more than 1,000 R&D personnel, who come from different fields such as traditional automobile companies, Internet companies, and new car manufacturers. Some of them are attracted by the vision and concept of Xiaomi Auto, some are interested in the development potential and market opportunities of Xiaomi Auto, some are to follow in the footsteps of Lei Jun, the Internet tycoon, and some are to realize their dream of building a car.
For those practitioners who took a pay cut to join Xiaomi Auto, their choice sparked a wide discussion. Some people believe that these people are genuinely pursuing their dreams and are willing to pay the price for them. There are also people who believe that these people are confused by the propaganda of Xiaomi cars, and lack understanding of the actual situation of the market and the real strength of Xiaomi cars. In any case, the choices of these people have added a lot of topics and attention to Xiaomi cars.
We can't ignore the fact that building a car is not an easy task. Xiaomi Auto is facing challenges from many competitors such as traditional auto companies and new car manufacturers. At the same time, the competition in the new energy vehicle market is becoming increasingly fierce, and Xiaomi Auto must have its own core competitiveness if it wants to gain a foothold in this market. With the decline of the subsidy policy for new energy vehicles, Xiaomi Auto must also face cost pressure and profitability problems.
In this context, it is also unknown whether those practitioners who have taken a salary cut to join Xiaomi Auto will be able to get the returns they want. After all, dreams need the soil of reality to nurture. Only when dreams and reality are combined can they blossom into brilliant flowers.
Xiaomi's car manufacturing is undoubtedly an area full of challenges and opportunities. For those practitioners who took a pay cut to join Xiaomi Auto, their choice is brave and worthy of respect. However, we also can't ignore the profit drivers and market risks behind them. It is hoped that Xiaomi Auto can truly realize its vision and concept and bring new vitality and opportunities to the new energy vehicle market.