Counting from November 20th, the Chinese New Year file has gone through 30 days, and this year is a little different from previous years, and so far no phenomenal film has been exposed.
The best performance is "Wading Through the Sea of Anger" starring Huang Bo and Zhou Xun, which is currently close to being released, with a cumulative total box office score of 54.6 billion, temporarily topping the box office list of the Lunar New Year.
followed by "The Three Teams" starring Zhang Yi, which hit 2 in 5 days after its release8.5 billion;After that, Yan Ni, Tan Songyun and Wu Jing brought "Goodbye, Li Kele", with a total box office of more than 200 million.
The rest of the films were unsatisfactory and did not meet the expectations of the filmmaker, and the most disappointing was "Breaking Point", which has become the first box office of the Chinese New Year
Well, "Breaking Point".WhyWhat about the box office?How much did you lose?
1. On December 19, the mainland box office rankings were newly released, ** harvested 57.25 million, and the box office on Tuesday on weekdays surpassed the same period last week, and as of now, the cumulative total box office in December exceeded 1.7 billion, compared with 2019, there are still some gaps.
The top three are "The Three Teams", "Raging Tide" and "Lighting Store".
Two new films rushed to the top of the list.
One is directed by Wen Ziren, Warner DC's annual blockbuster superhero movie "Aquaman 2" met with the audience at 0:00 tonight, but the pre-sale and midnight results of this film are very unsatisfactory.
Before the release, the pre-sale was only more than 6 million box office, and the total box office before the release was about 400 million, while the first "Aquaman" in 2018 got 201.3 billion box office.
At 0 o'clock on Tuesday, more than 3,000 theaters were scheduled across the country, and the box office only got 2.3 million, ranking sixth900 million, this 2.3 million is a drop in the bucket.
After the pandemic era, except for "Avatar 2" and "Fast and Furious 10", almost all Hollywood movies have been pounced on in the mainland, and for a while, I felt that Hollywood blockbusters were suddenly not popular.
The other is the New Year's Eve comedy "The Annual Meeting Can't Stop" directed by Dapeng and co-starring Bai Ke and Zhuang Dafei, which opened on the fourth day of the screening, and the box office exceeded 10 million, and it was reported again on Tuesday with 2.54 million, ranking fifth.
Judging from the first wave of word-of-mouth feedback, "The Annual Meeting Can't Stop" is of good quality and has the ability to compete for the title of New Year's Eve champion.
The three major teams and "Angry Tide" won the championship and runner-up at the single-day box office, and the trend is also very stable, and the weekday box office fell a little bit from yesterday, as long as it bears the first wave of impact of "Aquaman 2", it is not a big problem to achieve long-term sales.
Ranking ninth is the film that this article focuses on - "Breaking Point".
On the 12th day of its release, "Breaking Point" received another 1.2 million, with a cumulative total box office of 88.5 million, and according to the ticketing platform**, the box office of the film will not break through 100 million.
And before "Breaking Point" was released, it was one of the expected films in 2023, such a sluggish box office was very different from expectations, especially the producer, who may not have thought that the box office would be so miserable.
2. What?Failed to break the 100 million mark?
The reason why "Breaking Point" is so much anticipated is mainly due to two reasons:The first is the director Lin Chaoxian, and the second is the producer Bona Film and Hong Kong Emperor Pictures.
As we all know, Lin Chaoxian has been deeply bound to Bona Film since directing "Operation Mekong", and the subsequent "Operation Red Sea" has achieved 36With a box office of 5.2 billion, it entered the box office ranking of mainland film history.
Although Lin Chaoxian's "Action Trilogy" "Emergency Rescue" collapsed, the box office still got 48.6 billion, basically reaching a breakeven.
Later, Lin Chaoxian, Chen Kaige, and Tsui Hark co-directed the war epic masterpiece "Changjin Lake", which had a box office of 577.5 billion, it is the box office champion film in mainland film history.
It should be said that with Lin Chaoxian's control, there should be no problem with the box office of "Breaking Point", however, the terrible reality is that in the first 12 days of its release, the box office data showed such an embarrassing number - 88.5 million.
Learned,The budget cost of "Breaking Point" is 200 million RMB, with such a large investment in China and a proper medium-level quota, once the box office fails to meet expectations, the producer will have to lose a lot of money.
With a production cost of 200 million, the theater box office must get at least 600 million to recoup the cost, and now 88.5 million, it is bound to make the film lose money, even if "Breaking Point" gets 100 million at the final box office, converted into one-third of the revenue, the final loss is about 1About 200 million.
The investors of this film are Bona Film and Emperor Pictures, these two film companies are well-known in the mainlandBut this time, Yu Dong and Yang Shoucheng's losses are a foregone conclusion, and they have no skills to recover.
Yu Dong, the head of Bona Films, is known to everyone in the industry, this year, Bona has made four films, namely "No Name" during the Spring Festival, "Don't Call Me "God of Gamblers" in the Dragon Boat Festival, and "The Tip of the Knife" and "Breaking Point" in theaters.
Tony Leung and Wong Yibo's "No Name" made a huge profit, while Chow Yun-fat's "Don't Call Me "God of Gamblers" pounced miserably, Zhang Yi's "The Tip of the Knife" was tepid, and Cheung Ka-fai and William Chan's "Breaking Point" repeated the mistake of hitting the street at the box office.
Calculated in this way, in 2023, Yu Dong will only earn one film, and the rest are burning money.
Bona Film's latest financial report shows that its operating income in the first three quarters was 132.1 billion yuan, a year-on-year decrease of 2559%, and the net profit attributable to the parent company was -23.6 billion yuan, year-on-year profit to loss, the fourth quarter has not yet been released, I believe there will be a loss on top of a loss.
The other is Hong Kong Emperor Pictures, the owner Yang Shoucheng, there have been two previous works that have made the industry boastful, one is "Rage: Serious Case" starring Donnie Yen and Nicholas Tse, which holds the box office record of Hong Kong films in mainland film history.
The other is "Detective War" starring ** Yun and Lin Feng, which won the 2022 Hong Kong film mainland box office champion and won a lot at the Hong Kong Film Awards.
This year, Yang Shoucheng's Emperor Films has launched a number of blockbusters in one go, including the new work of director Zhuang **, Tony Leung and Andy Lau, the two major actors, "Goldfinger", which is scheduled to be released on New Year's Day.
Directed by Qiu Litao, starring Jacky Cheung and Nicholas Tse, and Wu Zhenyu specially starred in the action masterpiece "Customs Front", the cinema film has been released and has not yet been finalized.
Written and directed by Mak Zhaohui, starring Aaron Kwok, Yam Dahua, Wu Zhenyu, and Fang Zhongxin, "The Insider";and Andy Lau Nicholas Tse's "Spreading Anger";and Jackie Chan Nicholas Tse's "New Police Story 2", etc.
Among them, "Breaking Point" is one of the works.
Yu Dong of Bona Film and Yang Shoucheng of Hong Kong's Emperor Pictures invested in the film, which means they both have to pay for the film's losses.
In addition to the flow of **copyright** and overseas copyright income, it is expected that there will be a huge loss of 100 million yuan, which is definitely a heavy blow to the producer.
3. The box office hit of "Breaking Point" is mainly related to two factors.
The first point is the issue of Lin Chaoxian's script.
It can be said that "Breaking Point" is really a bit shoddy, Lin Chaoxian doesn't know what's going on, this time the quality of the director's work is too different.
This film is produced and directed by Lin Chaoxian, produced by Liang Fengying, directed by Tang Weihan, and co-created by Zhang Jiahui, William Chan, Liang Luoshi, etc.
Zhang Jiahui plays a police detective Li Zhenbang, and William Chan plays the undercover police officer Jiang Ming, they cooperate with each other to catch the criminals, but in the closing stage, Jiang Ming has unknowingly fallen into it and is forced to do something out of the ordinary.
This made Li Zhenbang have to launch a wanted notice, and his former good brothers and colleagues are about to turn against each other.
The biggest shortcoming of the film is that the plot is incoherent, a hammer in the east and a mallet in the west, the editing and branch lines are complicated, and the screenwriter writes a lot of branches, but the branches do not help the main line in any way.
Therefore, the plot is fragmented, just like condensing a 20-episode TVB TV series into a movie of more than 2 hours, this script is very suitable for adapting a TV series, but as a movie, it is undoubtedly a failure.
In fact, the film only needs to talk about the three lines of Zhang Jiahui, William Chan and the villain, and it is enough to make a rock candy sister and his brother, as well as the husband who did not hang up, I feel that the daughter is redundant and the son is also redundant.
In short, there is a big problem with the script of "Breaking Point".
The second point is the problem of Hong Kong police and gangster films that cannot be escaped.
Although Yu Dong and Yang Shoucheng joined forces to jointly invest in this film, its essential positioning is still an authentic Hong Kong film.
Everyone knows that Hong Kong films were once glorious and rose on the world stage, however, time has passed, feng shui has taken turns, and now Hong Kong films are also facing a lot of challenges.
A large number of Hong Kong local filmmakers have gone north to the mainland, and the glorious Hong Kong films of the past have gone down, and in recent years, except for those old faces around 60 years old, there are almost no rising stars on the big screen.
Nicholas Tse is the one who can take on the big responsibility, and even the probability of Mesozoic actors such as Wu Yanzu and Yu Wenle being able to receive the play is very low, William Chan has hit the street for two films in a row, and there is still a long way to go if he wants to gain a foothold in the theater chain.
Coupled with the lack of screenwriters and the fact that the subject matter is too single, who will continue to pay?Especially Hong Kong police and gangster films, they are all the routines of "Dark War", and mainland audiences are aesthetically tired.
The genre film represented by Breaking Point is far more attractive in the mainland market than in the Hong Kong market, which may also explain why the film did not meet expectations at the box office.
The script is not good, Hong Kong films are the same, so it is not surprising that "Breaking Point" hit the street at the box office.
Fourth, I am no stranger to cases of box office failure, every time I find a film with high expectations, the box office is far less than expected, I always have a wonderful inner experience, half regret, half curiosity.
Because behind this there are often hidden phenomena and problems that can be deepened. The film market is like an impermanent tug-of-war, sometimes the box office is determined by the cost of publicity, and sometimes it depends on word-of-mouth and audience psychology.
I believe that director Lin Chaoxian has put a lot of effort into the quality of the film, however, in the market, the strong is king, and the film industry is no exception.
The dismal box office of "Breaking Point" is indeed embarrassing, but Brother Brown would like to express his appreciation for the efforts of the crew of "Breaking Point", even if the box office hits the streets, your efforts are still worthy of our respect.
I hope that the next work can make persistent efforts and bring more surprises to the audience!