Recently, Kuaishou Kuaipin has launched two ingenious cross-border special "job" broadcasts, inviting second-hand rose lead singer Liang Long, talk show actor "Thorny Rose" He Guangzhi and "Migrant Worker Mouth Substitute" Zhao Xiaohui to serve as "Quick Recruitment Recommendation Officer", interacting with everyone, recommending and selecting good jobs, explaining employment matters, and helping blue-collar veterans find reliable and good jobs in the form of highly innovative live broadcast content with posts. According to the data, the two live broadcasts attracted 6.5 million onlookers, with the highest number of more than 180,000, and more than 1,000 resumes were collected for a single position.
The live broadcast of the cross-border "explosion change" of celebrities leads the post, and the output of diversified content is continuous.
As we all know, in the process of job hunting, problems such as lack of preparation, lack of skills, and the matching degree between the position and personal choice have always been the potential reasons for the difficulty of blue-collar workers in finding jobs and entering the company. In response to such pain points, in the first live broadcast, Liang Long and Yan Wei, the founder of the second vocational school, staged a vivid lesson for everyone.
My name is Liang Long, I am middle-aged, I have a driver's license, and I want to interview driver ......In his opinion, the core of the interview is to be confident and trustworthy, there is no distinction between high and low positions, choose a career according to your own needs, don't miss the interview if you agree to the interview, don't be too anxious when answering questions in the interview, think about it and then answer it to help you express what you want to express.
In the second live broadcast, He Guangzhi and Zhao Xiaohui also launched a heated debate on "blue-collar or white-collar, which is more worthy", Zhao Xiaohui of the white-collar side believes that the white-collar promotion system is perfect and the development prospects are better, while He Guangzhi of the blue-collar side believes that the blue-collar team belongs to the hard-working faction to master the core technology and has many subdivisions, and the salary of blue-collar positions such as professional confinement maids can even earn more than 10,000 ...... per monthAfter some discussion, the two sides gradually united the front, believing that both blue-collar and white-collar workers are very important in the process of social development, and only when everyone works together will life get better and better.
In addition to the best and sharing of job search knowledge and skills, during the live broadcast, Liang Long also reviewed his previous job search experience on the spot, and He Guangzhi and Zhao Xiaohui also skillfully explained the workplace flower language and the emoji of the worker in the live broadcast, and the ...... of the workplace slots of the online workerIn the live broadcast atmosphere of "interesting, chattering, and playing", I had in-depth exchanges with the old irons.
For the blue-collar industry to "cognitive correction", job hunting and recruitment can also be social.
It is worth mentioning that in the two live broadcasts, Kuaishou Kuaipin also helped users who have job search needs or are looking for jobs to "refute rumors" some stereotypes in the job search process through interactive Q&A with celebrities and professionals from well-known recruitment agencies. For example, do you have to have your own car for an interview?Yan Wei also gave professional answers to common questions such as whether the interviewer's reply and other notices were about the hopelessness of employment.
The two cross-border special "job" broadcasts of Kuaishou Kuaipin, with novel forms and full of dry goods, not only broke the routine by integrating online hot stalks, variety show elements and other explosive changes with job live broadcasts, but also through celebrities and migrant workers to share their previous or ongoing workplace experiences, arousing blue-collar emotional resonance, and using this as an incision to carry out cognitive correction in the process of blue-collar job search, and at the same time output more professional job search precautions and employment guidance. The live broadcast with strong interactive attributes allows the live broadcast with posts to fully meet the needs of job seekers, further mobilize their absorption of relevant knowledge, and help the accurate matching of jobs.
Liang Long also said in the live broadcast, "In the early days, everyone's way to find a job was to be introduced by acquaintances or to the local talent market, densely packed with all kinds of recruitment information and advertising, I really don't know which one is better, the water is not deep", and now through the live broadcast room with posts such as Kuaishou Kuaipin, there are platforms or professional institutions to help select enterprises, and productize the positions, and integrate the job entry needs, career development, employment environment, The salary package is as detailed as the product detail page, which not only helps more blue-collar workers achieve employment, but also helps more companies quickly match the right people.
In fact, since the launch of Kuaishou's Kuaipin platform, it has launched special live broadcast recruitment activities for blue-collar workers, college students, migrant workers, retired soldiers and other groups in many places. As of the end of 2022, Kuaipin has attracted 2500 million workers participated, more than 5 million live broadcasts, and reached cooperation with more than 240,000 enterprises. This time, through cross-border live broadcasting, we will give full play to the personal influence and social value of celebrities to promote their posts, explore more imagination space in the form of live broadcast content, and balance the relationship ......between social value and brand valueIt can be seen that Kuaishou Kuaipin has built a new field to help recruitment, employment and professional knowledge transfer, and continues to develop the innovative effect of live broadcast with jobs, providing more practical experience in the field of digital employment and promoting high-quality and full employment.