Since Xie Qingshuai started broadcasting and bringing goods, he quickly earned a lot of attention and wealth, but many netizens expressed doubts about his transformation and his family's behavior. Some people questioned whether his family recognition behavior was just to create a topic and win sympathy, so that he could successfully carry out live streaming in the future. Xie Qingshuai's father, on the other hand, claimed to own a number of companies and properties, but acted as if he was short of money. His mother and sister-in-law never turned off the tipping function during the live broadcast, although they verbally discouraged netizens from swiping gifts, but in fact, they seemed to be hidden. Xie Qingshuai also claimed that the purpose of bringing goods was to repay the society and his parents, but this reason felt far-fetched. His method of camouflaging bargaining when selling goods has also been criticized for being clumsy. Although some people have dropped their attention to him, there are still quite a few who continue to follow his actions.
Xie Qingshuai currently has more than 2.8 million fans, with a total audience of 8.93 million and sales of 5 million yuan at the time of the broadcast. Even if he deducts the pit fee of 200,000 yuan and the commission fee exceeds 6 figures, he can still earn at least 500,000 yuan with fan tips. If he does ten more live broadcasts, then the income will be more than the income of his father Xie Kefeng, who has worked hard all his life. This phenomenon is surprising, and it also reflects the over-exaggeration of the sympathy of domestic audiences for him. But there are also some people who have lost attention to him because his image has collapsed. People began to question what his biological parents had instilled in him that had made him change so quickly. Xie Qingshuai, who used to be sunny and upbeat, only went home for a few days, and it became full of copper smell. may be described by a sentence that Tu Lei once said to him: Thank you buyer!Will this way of operating make him quickly earn the current popularity and disappear quickly?Grab the traffic to make a wave, right or wrong?The businessman's vision is indeed shrewd, but he hopes that Xie Kefeng and his wife can guide their children correctly. Some people also speculate that the next script development will be the appearance of Xie Qingshuai's girlfriend, let's wait and see!
The rise of Xie Qingshuai has made us think deeply about the phenomenon of traffic stars and the business model of live streaming. It is undeniable that Xie Qingshuai skillfully took advantage of the business opportunities in the emerging industry of Internet celebrity delivery and successfully realized his entrepreneurial dream. His fast-earned wealth and massive fans symbolize the traffic dividend of live broadcasting. However, as viewers and consumers, we also need to think calmly about this phenomenon. As an emerging business model, live streaming itself contains the pursuit of commercial interests. In this context, there may be some behavior contrived and showmanship. At the same time, the audience needs to be polite and rational thinking, and not be easily confused and pulled because of the short-term popularity. For a star like Xie Qingshuai, it is necessary to have an in-depth understanding of his back story and values, and not only blindly follow him based on his momentary popularity. The most important thing is that we should maintain a keen business sense and pay attention to products and services that are truly powerful and valuable. Only in this way can we truly identify the truth, seize the opportunities, and achieve long-term and sustainable growth in the business world.