Live streaming is becoming more and more popular, and the competition between merchants is becoming more and more fierce. In the Douyin e-commerce environment, how to achieve super running volume and improve user retention and conversion rate has become the focus of attention of merchants. In order to help merchants obtain traffic more efficiently, Juda Qianchuan has launched a four-open product portfolio, including four products: live broadcast hosting, payment ROI, long-term conversion and smart coupons. Merchants can use these four products at the same time as creating a plan, and they can easily "manage" the volume.
The data shows that the overall running volume effect of merchants using the four-open plan has increased by 93%, and the overall ROI has increased by 58%, which is significantly compared with the non-four-open plan. Businesses at different stages of operation face different business growth challenges and business needs. For merchants, they can use the four-open product portfolio in four scenarios: the novice period, the growth and maturity period, the flat sales period, and the big promotion period. The four-open product portfolio can help merchants in the novice and mature stages accelerate the growth and leap of the live broadcast room, and help merchants in the flat sales period to create explosive products. During the promotion period, merchants can use the four-open product portfolio to achieve explosive GMV growth in live broadcasts. What are the specific tips for using this group of products to effectively give full play to the advantages of this group of products and leverage more new business increments?One picture to easily get the running tips of the four-open product portfolio!
In addition, to give you a key point, when using the four-open product portfolio for the layout of the delivery infrastructure, you can pay attention to the following points: pay attention to the reasonable setting of bids, ensure the number of single live broadcast investment plans, rational use of advertising materials, moderately relax the orientation, pay attention to long-term indicators and other strategies, efficiently give full play to the advantages and value of this product, and achieve the goal of high-quality business growth.
Merchants will be able to grow their business more easily and quickly with the help of the Four Open Product Portfolio. In order to help merchants achieve the goal of super running volume, Giant Qianchuan will continue to share the cases of the four open product portfolios to help merchants achieve business growth!