During this time, the news of ** price increase rushed to the hot search one after another, "the gold price once exceeded 630 yuan per gram", "will the gold price continue to rise", "can you still start now" ......Similar news always occupies a high position in hot searches, attracting the attention and discussion of many young people.
However, the strange thing is that many young people have the mentality of "buying more and more", and the consumption of gold prices is also continuing to heat up. For example, the largest wholesale market in the country, Shenzhen Shuibei Market, has recently come to buy gold jewelry in an endless stream of consumers, and there are not a few young people in their twenties and thirties.
There are also many third- and fourth-tier cities, and there has been a consumption boom recently, especially near the end of the year, and frequent weddings and other activities have further stimulated the popularity of consumption. According to CCTV financial reports, in a small county town in Hubei, six gold stores have opened on a street, each of which is less than 20 meters away.
Or in Quzhou, Zhejiang, there are 15 ** stores on the streets less than 200 meters long. At the end of the year, various discounts and wedding activities are superimposed, and there are still many local consumers who pay for it.
* On the e-commerce channel, there has also been a ** consumption boom recently, and many orders are from the post-90s and Generation Z. For example, during this month's Vipshop anniversary celebration, the number of denominated gold jewellery on the platform increased by more than 20%, of which the purchase volume from post-00s women increased by 34%.
In terms of gold jewelry purchases, the sales of gold rings in Vipshop have recently increased by 38%, gold necklaces and pendants have reached 27%, gold bracelets have increased by 16%, and gold earrings have increased by 13% ......Among them, the most obvious increase is ** transfer beads, with sales increasing by more than 50%, and brands such as Liuliufu and Zhou Dasheng have exploded.
Now the mentality of young people is actually very easy to understand, compared with diamonds or luxury bags, they will depreciate when they get their hands, and ** jewelry has the same fashion attributes, stronger value preservation and appreciation attributes. Therefore, the sharp increase in consumption is also a true portrayal of everyone's consumption concept becoming rational and pragmatic.
Just like American consumers, they have also paid more attention to ** this year. A few days ago, CCTV reported that Costco in the United States began to sell gold bars in September, and sold hundreds of millions of dollars in gold bars in a quarter. Many times Costco buys gold bars as soon as they hit the shelves, they are sold out within a few hours.
In fact, regardless of foreign or domestic consumers, everyone's mentality of buying ** is almost the same, that is, they want to find more certainty in the ups and downs of the moment. Now more and more people understand that having enough money and food in their pockets is the greatest certainty in their hearts. And this kind of hard currency is a good choice at any time.