Foreword and Table of Contents
This article is really not a complaining article, it talks about the hard knowledge of the enterprise service industry, but it has little to do with cloud products, cloud technology, and cloud industry, so I use a pen name instead of my real name.
The table of contents of this article is as follows:
I'm not and I'm not an influencer.
What are IT influencers going to give up?
There is no monetization channel for individual developers.
There is no marketing power for enterprise customers.
Internet celebrities can't start their own businesses.
Internet celebrities just want to be cool themselves?
Addendum – I've given up great hype opportunities.
1.I'm not and I'm not an influencer.
In 2017, I opened this *** at the time, I was 30 years old, and I started to have age anxiety, and I had a hard time to bear the embarrassment - whenever I said that I knew almost all the jobs in the entire cloud computing industry, there were always listeners who kept a polite smile at me like a perfunctory retard.
I've never done a formal operation, and I've publicly stated in many articles that I'm not writing *** to gain fans. My *** never chases any hot spots, nor does I do any headline party, but I write my work experience and clear views. In the past six months, because the new book I wrote - "Advanced Guide to the Cloud Computing Industry" is about to come out, I have just begun to break the ring and post some hot articles.
Relying on the increasingly perfect content, strangers first responded to me with a polite smile of caring for the mentally handicapped, but when I shared *** content, especially after they read the analysis of their own work in ***, they were surprised and let out "wow". The strong contrast satisfied my pretending happiness, and finally allowed me to make a group of customer friends and peers.
No matter how much my friends give me face, I always keep in mind that the cloud computing industry does not need Internet celebrities, and the enterprise service market does not need individual Internet celebrity performances. Being an influencer in the cloud computing and enterprise service circle is endless, and there is no monetization channel.
2.What are IT influencers going to give up?
To be an influencer in the IT circle, you need to give up three things: first, it is impossible for an IT influencer to become a technical or business master;Second, IT Internet celebrities have permanently lost the opportunity to upgrade and fight monsters in the workplaceThird, Internet celebrities have to sell their personalities, and they are very easy to be exposed.
To be an Internet celebrity in the IT circle, one is counted as one, and none of them are technical masters, and IT Internet celebrities are even synonymous with poor technology and can only cut leeks. Because what you have to do as an Internet celebrity is to chase hot spots, fashion trends, and to be a successful Internet celebrity, it is more important to have a good title than to write good content. And the top technical masters will only scoff at the so-called fashion trends, and they will not be idle enough to be idle for a handful of and a handful of urine for novice educators, "being a good teacher" is a disease. Being an Internet celebrity in the IT circle is out of the workplace supervision, and you can't exercise your work skills, and finally you lose the opportunity to continue working and upgrading. Internet celebrity behavior is out of the workplace supervision, after the Internet celebrity becomes famous, the boss will feel that you are not doing your job, too high-profile, and difficult to manage. 99% of Internet celebrities will choose to do "novice happy science" and various "bypass management systems", these science popularization and management systems have little to do with their own work in the workplace, and the boss will also think that you want to change jobs. Moreover, Internet celebrities have a sense of vanity on the Internet, which is a spiritual pursuit that cannot be satisfied as a grandson in the workplace, and Internet celebrities are even more reluctant to work.
Whether it is an IT Internet celebrity or not, to be an Internet celebrity is to sell a character to tell a story, and this character will be exposed sooner or later. IT Internet celebrities are more difficult to mix than ordinary Internet celebrities, because the audience is an IT engineer, and IT engineers are not easy to deceive. Every year, there are news of new technology Internet celebrities blowing excessively, and then being beaten by veteran technology bulls to hair removal and even dehydration. Even if the bulls don't demolish you, if fans find out that you are a waste, they will beat you to death. And once you can't be an Internet celebrity, the Internet celebrity has no chance to return to the normal workplace and continue to work because of her reputation.
Some time ago, there was a marry who pretended to understand the king, and it set up a person for the reader to "I'll teach you five to be clouds". Because it set up a persona for itself, I just pointed at it and scolded "I don't have any cloud computing work experience", and it was easy to explode its persona. Now there are practitioners with heads and faces, who dares to pick up a "cloud computing enthusiast" from Sweden to guide everyone how to do the cloud and how to use the cloud?
I write articles to share as much knowledge as possible and express less opinions, even if readers want to buy my Internet celebrity persona, I won't ** cloud computing-related persona, and everyone will not be able to pick a bone for me.
3.There is no monetization channel for individual developers.
When everyone talks about Internet celebrities, their first reaction is to reward the big brother on the list. So may I ask, when IT Internet celebrities interact with IT fans, how much money can they receive?The typical mentality of these IT men is: I don't understand the technology you say, why should I like it?I can understand the technology you say, why should I like it?A fan group that is very stingy with likes, who can expect them to tip?Moreover, IT Internet celebrities are Internet celebrities in subdivided fields, and the fan base is very small.
When everyone talks about Internet celebrities, their second reaction is to cut the leeks of training. In recent years, most of the Internet celebrities who have thundered the most have been trained to steal other people's teaching materials, and then they were suffered. In recent years, the Internet celebrity with the second most thunderstorms has been stripped of some popular leek technology because he used the method of praising and stepping on one, and offended the big guy who really understands technology and was peeled and dehydrated. I have friends who work as training institutions, and their income is much higher than that of these third-rate Internet celebritiesThe ultimate goal of training is employment, and courses that do not promise to guarantee employment rates cannot be sold in a few copies. The Internet celebrity claims to have sold a lot of money by selling classes, so you just ask him to pay the individual income tax according to the amount of bragging, who wouldn't brag about it.
You may say that in our cloud computing circle, being an Internet celebrity can do a good job in developer relations. Come on, in the cloud computing circle, the revenue of individual developers adds up to only a few dollars?Moreover, the biggest Internet celebrity in the developer ecosystem is Google GAE, and individual Internet celebrities want to replace GAE's product matrix with just one mouth, is this realistic?
Developers are a very difficult group to fool, once the developer finds out that this Internet celebrity is not a master, the dish is the original sin, and it is the most merciful punishment to shut you up. Developers are also a very pragmatic group, because your old man is an Internet celebrity, so your container wants to charge an extra ten yuan, which is your old man's shame.
4.There is no marketing power for enterprise customers.
Some cloud vendors are hungry for revenue, and they take it for granted that various IT Internet celebrities can use their influence to bring revenue to cloud vendors, which is also a fallacy. There is really such a good thing, I have already been an Internet celebrity in the cloud computing circle, and I have witnessed several cases of Internet celebrities being hung to death in sales and BD posts.
The IT Internet celebrities who have become popular in the past two years can influence the grassroots engineers in the enterprise customers, but these engineers are not the purchasing decision-makers in the enterprise at all. In "How to Serve 100 Million Yuan Large Customers" and in the new book, I have carefully introduced that enterprise customers include: business decision-makers, procurement decision-makers, technical decision-makers and technical executors. The technical executors are the grassroots engineers, who can drag the project or leak information, but they don't have the authority to specify which cloud vendor to chooseInternet celebrities are looking for them to sell, and they are all wrong to worship God. I've seen a few real old IT influencers, they have been in the industry for a long time, and many executives will give them face. But from the perspective of personal pros and cons, instead of selling cloud products, they should change careers to sell insurance, or start their own cloud computing company. Because they can at least control the insurance order by selling insurance, and starting a cloud computing company by themselves at least has the final say. As employees, they sell cloud products to friends and customers, and if the platform fails, they can strangle a few "production and research hob meat".The platform failure caused their friend to lose his job, can they help their friend "change jobs to work at a cloud vendor"?In the workplace rules of Internet cloud vendors, sales is the outsider who is responsible for taking the blame, and even if it is "giving customers some genuine sweetness", it is not their turn to apply. Even old influencers who offer personal friendships to promote products rarely succeed in reality. Most Internet celebrities' self-perception is biased, and many Internet celebrities regard the compliments of passers-by and netizens as if they have customer relationship resourcesI witnessed a certain Internet celebrity who claimed to know hundreds of engineers in a certain industry, and after joining the company, he found that his basic disk was four or five WeChat groups in a certain industry. When you are an Internet celebrity, everyone respects you and coaxes you as a big guy, but now you are engaged in sales, and the big guy becomes Party B in seconds
Even if these Internet celebrities only do BD and don't do sales, the actual effect is very poor. The personal signboard of the Internet celebrity BD still has a role in small companies, but the cloud manufacturers are all famous IT enterprises, and the business cards of enterprises are much louder than the signboards of individual Internet celebrities. As long as the cloud vendor spends a little bit of marketing and publicity budget, the success rate of sales directly to Mobai customers is quite high.
Internet celebrity BD often knows customer executives by themselves, but customer executives do not pay attention to the trivial matter of purchasing cloud resources, and Internet celebrity BD refuses to lower their prices, begging customer executives to purchase their own cloud products, and customer executives often forget about this after pulling WeChat groups. The customer's purchasing decision-maker and technical decision-maker, for this "boss friend" of the fox and the tiger, is actually the mentality of "can't be provoked but can hide". The simplest example, does the executive employee of the customer dare to accept a shopping card from a "boss friend"?
5.Internet celebrities can't start their own businesses.
For those real Internet celebrities who have a good relationship with the executives and bosses, if they start their own business, it is indeed a way out to monetize resources. Most of the problems of the failed sales pitch of influencers introduced above can be solved because the influencer has become a powerful CEO. And a gentleman can be bullied, everyone has always maintained a very forbearant attitude towards entrepreneurial Internet celebrities, knowing that you just want to seek benefits through hype, and you will not deliberately embarrass you. Even if you encounter a competitor of a porcelain giant, the giant will try to treat it coldly to avoid being rubbed into hot marketing.
However, most of the Internet celebrities in the IT circle have few successful start-ups, even the kind of technology bosses with a good technical reputation are easy to change from entrepreneurship to self-employed part-time jobs, which shows that the monetization ability of Internet celebrities is very limited. There are many such friends around me, and it is inconvenient to name them directly, so I can only give examples: because entrepreneurs are well-known figures in the circle, it is easy to save millions of income by brushing their faces and selling their daily labor, and tens of millions of income can be saved if they sell some resources along the way. But the income of these bigwigs is no longer high, and in the end, the income of a year is about the same as that of a part-time job. For the kind of new Internet celebrities who only have fans and no customer relationships, you love to start a business but not a business, and I hope that through several netizen meetings, you can know who is the big guy and who the customer is.
6.Internet celebrities just want to be cool themselves?
Some friends will say, I just want to be cool, I want to be an Internet celebrity, and I don't cut leeks, I just pretend to be a wave by pointing out the country, and I can mislead people's children by the way?If you don't want to do anything, you don't want to cut the benefits of leeks, just like fireworks self-destruct, the biggest loss is just to be happy. We don't have a problem with this kind of performance artist.
There are also some disgusting Internet celebrities, just trying to be cool, they want to be famous for personal gain by going online and scolding people in the world. Then this won't work, you become an Internet celebrity because you don't have the strength to set up and sell people?Now no one is cleaning you up, and that's because you haven't really hurt anyone, and the people who have been touched treat you like flies and fleas. If you really offend any characters, with your IQ, there are loopholes all over the place, and some are ways to clean up you, and it is inconvenient for me to publicly introduce 15,000 words in ***.
I haven't been hit by a big guy's iron fist, that's because I seem to offend people a lot, but I never completely offend any big company or industry boss. In all the swear-a-books I write, readers assume that they are victims and that I am helping them scold others. Even if I offend my peers slightly, I still have room for maneuver, but those stupid IT Internet celebrities who only know how good they are talking about are not able to grasp the "safety" of these behaviors. 
Addendum - I've passed up great hype opportunities
At the end of this article, I reveal a personal experience from two years ago.
At that time, I was very satisfied with my current job, and an Internet giant asked an intern to build up inventory and told me to go to their company for an interview.
I don't know what's going on, anyway, I got into a fight with that HR intern on WeChat.
The HR intern's brain circuitry is so strong that he will say, "Do you know who my dad is?".After a while, he said, "Can your boss have as rich as our boss?"In the end, I also posted the chat record on Maimai, which made the masses despise me.
At that time, I had a great opportunity to become famous, "calling myself a ** child", "bullying people on behalf of a big factory", and "leaking the privacy information of my resume library", which were all hot words on the Internet. If he hangs my information on the pulse, in order to show loyalty to the current unit, I will definitely tear each other up with this big factory, and I will definitely become popular with a tragic role.
However, why should I become an Internet celebrity who is responsible for exposing and criticizing a big factory because of a five?
I'll stabilize the crazy intern first, and let him stop thinking about my pulse, and then there will be no room for manoeuvre.
Then I quickly found the HR director through a friend at the factory. I went to HRD to report that the situation was not to save myself, but to save this unlucky HRD - how unlucky he had to be to be able to stand up to such a crazy subordinate. Of course, HRD was lucky, and he also had a show of people like me who could distinguish between priorities and priorities.
Afterwards, the intern was gone, and the human resources boss invited me to a big meal because I helped him.
I say this to illustrate that in my heart, I regard "hype as an Internet celebrity" as a serious workplace risk or even a stain on my resume. Those Internet celebrities who are crazy about wanting to be famous, if they catch this kind of hype opportunity, everyone will be unlucky.