"What kind of online text is suitable for adaptation into film and television dramas?”
How to make the IP adaptation of online articles applaud and sell well?”
Looking at the popular online adaptations in the past two years, it is not difficult to find that genres such as the workplace, ancient sweet pets, historical suspense, sci-fi future, and cool text of the big heroine are all breaking out of the situation as dark horses.
From the beginning of its birth, Migu Literature has been obsessed with "empathizing with the times and creating high-quality content", and has taken the road of refinement in terms of creative themes and content forms, not only popular online themes such as urban, fantasy, Xianxia, and suspense, but also traditional themes such as history, sports, humanities and social sciences, which are more inclined to the traditional publishing fieldFacing the reading preferences of readers of different ages, we have targeted the layout of diversified content, and won at the starting line in keeping up with the trend of the times and being close to market preferences.
At the "Wisdom and Love 2023 Migu Literature Night" Writers' Ceremony, which ended sensationally on December 15, many outstanding Migu writers such as Kongliu, Yiran, Gu Jun, Ah Cai, and Xiaoyun won the Best Seller of the Year Award;"Long Life 100 Years Old" created by Yiran and anchored by Yun Tianhe;Created by Jin Sixteen, a kind of Kankan anchor's "I Have Been Doing White Things All These Years";Created by Mo Zibai and anchored by Su Su, "The Family Has a Princess Growing Up";"Drunken Jade Turning Incense" created by Haiqing Na Swan and a sound anchor;The 5 works of "The Noble Daughter-in-law of the Royal Mansion Lie to Win the Daily" created by Xue Shang Artemisia and anchored by Chenxuan won the Best Audiobook Award of the Year;In addition, according to incomplete statistics, Migu Literature has sold nearly 100 film and television copyrights, and Youku's customized "Cherish the Flowers" is expected to be scheduled for the summer of 2024.
The road to fission of high-quality web articles
Books, films, dramas, and games are in full bloom
Film and television, as a recognized "online text IP amplifier", promotes the upgrading of the online text business model through the feedback of original content.
As a content production platform for online literature, Migu Literature has set up four major labels: Tianxuan Universe, She Power, Floating World, and Fantasy Space, to explore the theme content of various vertical fields, focus on the signature dishes of "emotional stories", promote the development of the entire IP industry chain, and insist on providing users with diversified choices through the path of "comprehensive players" to ensure that there is enough richness in content.
This year, Migu Literature not only released the "Meta-Narrative Plan" with the times, spending 200 million yuan to build a content matrix that can provide narrative logic for the metaverse, but also launched the script game writer service plan, the short drama screenwriter partner recruitment plan, the development plan of 200 films, games, and other projects, and tailor-made welfare policies for each different type of creator with a super contract incentive mechanism, so as to cultivate a stronger new force for online literature.
In the just-concluded "Wisdom and Love 2023 Migu Literature Night", the high-quality IP incubation results of Migu Digital Media have begun to appear, and the official announcement will launch in-depth cooperation with Quantum Fan Entertainment on the "Year of the Language" project of the signed writer Haiqing and Swan.
Yu Hang, Secretary of the Party Committee, Chairman and General Manager of Migu Digital Media, said at the ceremony: "Migu Digital Media has a total of nearly 200,000 registered creators, focusing on emotional stories this year, giving birth to one after another excellent works, and in 2024, Migu Digital Media will work with more partners to carry out diversified development and multi-form expansion of content copyright to create a new reading ecology." ”
This is not the first time that the two platforms have joined hands, Quantum Otter and China Television Tongcheng have successfully reached a cooperation with Migu, which is also the first work in Migu's "blockbuster co-creation plan" with Hunan Satellite TV and Mango TV.
As a well-known film and television company, Quantum Pan Entertainment has successful literary IP film and television cases such as the Nanpai Three Uncles series IP and "Long Moon Embers", and this time the "Year of the Language" project was selected, and the answer given by Ye Fangcang, CEO of Quantum Pan Entertainment, is: "From the perspective of story content and subject type, the Wei and Jin styles of the Three Kingdoms it depicts are relatively rare in market works, with developable space and imagination;In the work, we can go back to the romantic country of the East thousands of years ago, and see how young people in ancient times realized themselves and ideals. ”
In addition to the good news that the "Year of the Book of Words" project ushered in film and television, Migu Literature has more high-quality content that will be presented to you in a new form.
Known as the "Queen of Rebirth", the film and television project of Xiaoyun, the head writer of Migu Reading, will be jointly developed by Migu and Legend Culture, and will be broadcast as a key project of Mango TV.
Migu, who is called the "Dream Maker of Ancient Sayings" by fans, reads the work of the head writer Yiran - "Longevity and 100 Years Old", which will be jointly developed by Migu and Happy Twist in the whole link of "film and television drama + movie + interactive drama".
Migu exclusively signed the author "Romance Queen" Miao Juan to create - "The Fire in the World" is developed by Migu in cooperation with Cui Ni Hanxiang, and will also be broadcast on Tencent ** as the head project.
As a digital reading platform with strong technological innovation under China Mobile, Migu Digital Media has always been the most sensitive in the market, and after keenly capturing the development prospects of audiobooks, short dramas, games, scripted entertainment and other projects, it has carried out diversified exploration of readers' needs, starting from their catalyst preferences and joining forces with many companies to carry out in-depth cooperation.
In addition to film and television adaptation, IP development also pays attention to eating more than one fish. The audiobook "Rebirth 1980" led by Migu Digital Media has exceeded 200 million in 70 days since it was launched"The Fire of the World" and other film and television copyrights have reached 100 million-level project cooperation;The self-made drama "My Dear White Moonlight" was popular on the whole network in the first week of its launch, opening up a new development model of online text adaptation and micro-short drama integrating "script, production, and distribution".
A good story always has to have more diverse forms to affect more people.
At the moment when scripted entertainment is exploding, Migu Digital Media has cooperated with Fuyao Pictures to innovate"Movie + Scripted Entertainment"A new model of linkage publicity, a movie "Qi" with Chinese martial arts as the core is planned to be broadcast in the summer of 24. With the full-motion live-action interactive video game topping the best-selling list in the Steam region, and the surprise of interactive dramas, Migu and Lehua Entertainment will launch the "I'm Surrounded by Idols" interactive drama project to expand a new market direction.
With online literature as the cornerstone, Migu Literature is making full efforts in the industrial chain of film and television dramas, games, micro-short dramas, script killing, audio adaptations, etc., to promote high-quality content out of the circle.
Sign a contract to incentivize the incubation of high-quality products
Create a good story from the source of creation
In addition to the vitality of vertical development of high-quality works, the far-sighted platform pays more attention to discovering and cultivating excellent creators and horizontally expanding the content library reserve.
In the coming year 2024, Migu Literature has also made a big move.
The first is to release the "Beloved Plan" - the 2024 original content collection plan, invest 300 million yuan for original content incubation, and expand exclusive channel resources: increase mobile exclusive traffic support, including Migu**, CRBT, etc., and at the same time will fully cover the Internet audio-visual platform, new ** platform and other breadth of grass, increase the chance of good content being seen.
Second, continue to focus on author branding: provide more opportunities for creators to participate in industry events, and try to develop new cooperation models, including live broadcast brokerage, new models of culture + sports marketing, and multi-channel traffic capture;
3. Increase resource investment in script creation: open up an IP library of more than 10,000 films, so that screenwriters can fully create, and participate in the adaptation and filming of short dramas and post-sharing, so as to mobilize the enthusiasm of creators.
The second is to release the "Love Plan" - a series of micro-short drama script contests of excellent traditional Chinese culture, trying to tell Chinese stories in the form of micro-short dramas, using excellent traditional Chinese culture as nutrients, encouraging creators to write more good scripts to be included in the shooting plan, the first phase and Zhejiang Provincial Network Writers Association cooperated, planned the script theme of "Poetry and Painting Jiangnan Zhejiang School Story", aiming to carry forward Liangzhu culture, Grand Canal culture, Song Yun culture, tea culture, etc., and the follow-up works selected by the evaluation will also be made into micro-short dramas, and the screenwriters will share the benefits. Since then, Migu Literature will continue to cooperate with various provinces, cities and local governments to jointly promote the creation of scripts that carry forward the excellent traditional Chinese culture.
With the advent of a number of artificial intelligence language processing tools such as ChatGPT and Wenxin this year, how to make AI an assistant for creation has become a common issue in the online literature industry.
Migu Digital Media*** is a subsidiary of China Mobile Migu Company, with a strong data center, computing power network, cloud computing digital infrastructure support, as well as channel and user advantages, the release of the "AI-assisted creation plan" is an attempt to use new technology to awaken a new narrative expression, will aggregate the industry's top AI platform capabilities, provide more technical support for authors, make content creation more efficient, and the experience more immersive.
Through the development of AI's polishing, error correction, expansion, collection of materials and other auxiliary functions and automatic generation of audio, rich content form enhancement interaction, etc., "make the text beautiful" and "make the text move", let technology become the creator's right-hand man, for Migu, who insists on a long-term foothold in the content field, relying on the advantages of mobile's 5G technology, the development of new themes to expand the film and television entertainment territory is the top priority.
It is an important part of Migu Digital Media to promote the benign development of the online literature IP industry chain, so that AIGC can empower content creation more deeply, let technology become the right-hand man of national reading creators and promoters, and firmly practice the path of "content + technology + integration and innovation", bring users a more diversified and innovative product and service experience, and help the new development of online literature in the 5G era.