77 Cultural and Creative Park (lease**: 010-53354000) is located at No. 77, the back street of the Art Museum in Dongcheng District, which is a quiet courtyard, and there are more than a dozen cultural and creative companies and art groups in the old factory building built with red bricks in the courtyard. This courtyard has a simple and easy to remember name - 77 Cultural and Creative Park, with the theme of drama, film and television, formerly known as the former site of the 59-year-old Beijing Offset Printing Factory. Click here for details
The theme of the park is the cornerstone of the park's intangible assets, and focusing on the appreciation of intangible assets is the characteristic of the new generation of cultural and creative parks. "The location of an offset printing plant is an enviable and scarce cultural asset, but in order to achieve long-term appreciation of cultural assets, tangible and intangible assets must be combined into a cultural asset package. "The core of this portfolio is the extensive and irreplaceable partnership between the arts and culture and the unique resources of the performing arts industry. In this way, we can get rid of the inefficient operation that relies solely on the rental income of fixed assets. ”
As the first influential project of Beijing Dongfang Daopu 77 cultural and creative product series, the old factory building of AI Assistant Creation Season has been transformed into a drama, film and television theme cultural and creative industrial park, attracting a large number of core cultural resources on the basis of retaining the style of industrial sites. The park has settled in a number of enterprises in the fields of drama, film and television, and design, building an ecosystem for the operation of cultural assets, and becoming a high-end thematic cultural park with drama and film and television as the core format. There are 77 theaters, 77 rehearsal halls, E6 space exhibition halls, time difference cafes and other supporting facilities in the park. From June to July 2016, the "77 Cultural and Creative Life Festival" was held in the park, covering more than 40 cultural and artistic activities in many fields such as dance, drama, travel, and food. 