According to the report of "China**", with the acceleration of China's urbanization process, the continuous increase of residents' disposable income and the gradual change of lifestyle, the whole house customization market is ushering in unprecedented development opportunities. Data shows that from 2021 to 2025, China's whole-house customization market is expected to grow at a rate of 23Rapid growth at a CAGR of 3%. In the vast blue ocean of the whole house customization market, Paterson has been favored by the industry with its unique differentiated competitive advantage and comprehensive franchise assistance.
Paterson, as the top brand in the 2023 brand list of the whole customization, has always been committed to home environmental protection, and continues to achieve breakthroughs in technological innovation. In particular, it is worth mentioning that the two-component six-sided pure water paint process of Baidusheng's underwater water surface, as well as the 5-grade high color fastness technology of water paint veneer, are unique in the home customization industry and form its differentiated system competitiveness.
As an environmentally friendly and healthy coating, water paint has the advantages of low volatility, low pollution and no irritating odor compared with traditional oil-based coatings, and is safer for human health. Paterson's original underwater water surface two-component six-sided integrated pure water paint process technology, its VOC (volatile organic compounds) release is far lower than the national evaluation standards for green furniture products, and no heavy metal elements such as lead, chromium, mercury, cadmium, antimony, selenium and arsenic are detected, making its water-painted wood cabinet wall door products will not have 8 heavy metal damage, providing a safer and healthier choice for home decoration and more suitable for the high-quality needs of modern human settlements.
In addition to its outstanding advantages in terms of environmental protection and health, Paterson's water-painted cabinet wall doors have also reached the industry-leading level in appearance and performance. As the editor-in-chief of the group standard of "Water-based Paint Veneer Wood Products", Baidusheng has reached strict standards in 14 core indicators such as paint film adhesion, paint film hardness, and cold and hot temperature difference performance of water paint cabinet wall door products, which provides a solid backing for dealers.
In 2023, Paterson's water-painted cabinet wall door has once again solved the world's problem of grade 5 high color fastness of water-painted veneer through technological innovation. Through the selection of double A grade veneer, the use of two-component water-based paint and 5 bottoms and 2 sides of the fixed color coating process, the color fastness of water-painted veneer is strengthened, and the high color fastness of water-painted veneer is achieved with grade 5, which has reached the international leading level. Double A grade veneer has a thickness of 45 silks, no insect eyes, no insect erosion, no flaws, clear texture, natural color, and not easy to yellowThe two-component water-based paint coating has a special patented formula that resists yellowing and improves the color fastness of the paint surface5. The bottom and 2 sides of the fixed color coating process can effectively slow down the color migration rate.
Not only that, in order to better support the development of franchisees, Paterson has set up a professional "confinement wife" new business support team, composed of senior experts in the industry, to provide franchisees with all-round system support from pre-store preparation, new store opening to store operation. In addition, through the in-depth cooperation of brand activities and marketing planning, Paterson has formed a closer cooperative relationship with franchisees, significantly reducing the cost of trial and error for franchisees, and thus expanding business efficiently. At the same time, Paterson's water paint cabinet wall door also provides a wealth of brand promotion support, including advertising materials, marketing plans, etc., to help franchisees enhance their market competitiveness in the region.
As the market for whole-house customization continues to grow and consumers pay more attention to healthy homes, the future of Paterson's water-painted cabinet wall doors is very promising. Moreover, Baidusheng not only has differentiated products and technical support, but also provides professional training, comprehensive publicity and promotion and other strong empowerment, all-round help to join the new business home entrepreneurship road. Paterson is looking forward to working with all those who are aware of the need to create a new future for the whole home.