Tianya still wants to struggle a little more!Unlike Maopu and Xici Hutong, Tianya, which has gone into decline, does not seem to be willing to quit the stage of the Internet. A few days ago, after the live charity sale of "Seven Days and Seven Nights Restart Tianya" was not successful after it was shut down due to arrears of server fees, Xing Ming, founder and chairman of Tianya Community, revealed Tianya's "self-help plan" in an interview. On March 1 next year, that is, when the Tianya community celebrates its 25th anniversary, it will be officially restarted.
Regarding how Tianya will be reborn, Xing Ming not only gave the answer of live broadcasting, but also mentioned that the official version of "Tianya Shen Post" will be launched, and as one of the membership-based products, it will provide users with real Tianya essence content. In fact, looking at the domestic Internet industry, "Tianya Shenjiao" can be called one of the few products that have established their own IP, and only the *** explosive articles of the year have a similar status in the rivers and lakes.
You must know that after Tianya cannot be accessed, the sharing of various summaries of "Tianya Shen Sticker" on the Internet can be said to be endless, and even merchants with a keen sense of smell have sold "Tianya Shen Sticker" on the e-commerce platform, just like the online sale of "Zhang Xiaolong's 2359 Rice No Diary" and Wang Xing's 12000 Selected Quotations of Rice No. Perhaps it is this that makes Tianya realize that the high-quality content accumulated in the past 20 years is valuable.
Even if you don't mention the phenomenal "Those Things in the Ming Dynasty", just "China is a Financial History - Understanding Three Thousand Years through Finance", "Beijing Ten Years of House Stories", "Serious Questions: How Can Human Beings Not Be Eaten by Animals", "Xiao Zhang and Xiaoli", "Yichang Ghost Things" The existence of a large number of posts makes Tianya not only have humorous jokes and fascinating stories, but also deep thinking and sharp views, such as fantasy and supernatural, Chinese medicine numerology, economy, finance and economics, Different types of themes such as history and military can also be found at the end of the world.
The use of high-quality content as a premium value-added service is not uncommon in the current Internet industry, such as Zhihu's Yanxuan membership, Knowledge Planet, and Weibo's paid patents. But unfortunately, the Tianya Shen post may not be able to save Tianya, because it is unlikely that the people who wrote the Tianya Shen post will return to this community. This group of people who swayed words on the end of the world have now become veritable middle-aged and elderly people, how much enthusiasm is there really there?
In fact, it is not difficult to see this from the activity of "Restarting the End of the World", only a few gods who became popular from the end of the world, such as Tianxia Ba Sing, came back to the platform, and others were either bound by identity and time, and there were even more people such as Dapeng Golden-winged Ming King, kkndme and others who had already "retired to the rivers and lakes". Not only the older generation of Tianya people can't count on it, but also the new generation of Tianya users, not to mention the latter, and there may not even be the latter. Besides, why does Tianya attract new creators now?
What's more, at present, there is no room for the birth of the so-called "Tianya Shenti". The market environment of the Internet industry has undergone drastic changes, and as more and more people access the Internet, the overall quality is actually declining. In this era, there is no room for the birth of Tianya God Sticker, and you don't see how long it has been since there has been a phenomenon-level post, and the last time WeChat *** broke the circle, it was even "Takeaway Rider, Trapped in the System".
Today's hot spots often appear on Douyin and Kuaishou, and the reason is very simple, because these two short ** platforms gather the most traffic and occupy the most time of ordinary users. Then the fermentation of hot spots will be completed on Weibo, after all, this is a public socialization**. Nowadays, the result of the fragmented experience brought by the mobile Internet is that ordinary users no longer have the patience to output content, and simply sending "666" and "like" has become the norm, and long-winded speeches have become exclusive to PUGC.
In the early years, Tianya Shenjiao was produced in the interaction between the landlord and the irrigation user, if it was just a one-way output content for the creator, the current form of expression is the short ** of Douyin, the long ** of station b**. Although old users may return to Tianya to take a look because of their feelings, new netizens who have grown up in the era of mobile Internet can no longer adapt to the existence of Tianya as a BBS. In the case that it is impossible to attract creators and cannot be favored by the audience, it is necessary to pay for it with Tianya Shenjiao as a right and interest, and also return the game.
In fact, the best time to save Tianya has passed forever, and this opportunity was "snatched" by Zhihu. Looking at the past posters, the story** actually occupies a considerable proportion, and watching the long-form ** on the forum ** is an enduring entertainment option. Traditional online platforms such as Starting Point, Zongheng, and Jinjiang have long been unable to communicate, and they also lack a community and forum atmosphere, so that online writers also need to use QQ and WeChat group chats alone to meet the needs of readers.
It's a pity that Zhihu has already seen this market segment, and started an online text business, and has successfully made Yanxuan members their new pillar. On the other hand, Tianya's last fight can be called "so ambitious", after suffering the loss of the blockchain, their last new project before the server shutdown is "Tianya Ascension", which started the metaverse. However, giants like Meta and ByteDance have not been able to play with the metaverse.
After missing opportunities again and again, and always rubbing hot spots without self-help, is it really meaningful to struggle again at such a end now?