This year, the Honda brand is facing a tough challenge, and its image is losing its luster as sales decline. However, in the face of the challenge, Honda did not rest on its laurels and chose to release a highly anticipated Black Style version of the Fit globally, in an attempt to revitalize the brand with a new exterior design.
The exterior changes of this new car have become the focus of attention, and the introduction of black, red, white and blue four liveries, cleverly used in the front grille, lower bumper, side exterior mirrors, side skirts, rear spoiler and rear bumper, etc., make the overall appearance present a more stylish atmosphere. However, compared with the general black warrior model, the "black" of the new car is not deliberately publicized, but more low-key and deep, giving people a sense of confidence and connotation inadvertently.
In terms of design concept, the new Fit emphasizes the "black tone", trying to highlight the sense of sportiness through this design language, but not too ostentatious. This discreet design style runs through the entire body, from the front grille to the side exterior mirrors to the rear spoiler, every detail has been carefully sculpted to make the car look stylish and dynamic, without losing connotation and stability.
In terms of power, the top-of-the-line version of the new Fit is even more eye-catching. It is equipped with 1The 5-litre hybrid engine with optional all-wheel drive adds even more performance to the car. This choice of power combination makes this compact model impressive when driving and brings even more driving pleasure to the driver. The beggar version of the model continues the design of the regular model, equipped with 1The combination of the 5L engine and CVT is suitable for everyday driving, especially for a small body like the Fit, which can reflect some unique charm in driving.
The starting price of this black-toned version of the Fit in overseas markets is about 100,000, which is comparable to the domestic new energy models of the same level**. However, it is still inconclusive whether the special edition model will be introduced to the domestic market. In particular, the top-of-the-line hybrid version has not yet been launched in the domestic market, which undoubtedly adds to the mystery and attractiveness of this version. Comparatively speaking, the differentiation of the black tone design in the domestic market may not be obvious, but the introduction of the top-of-the-line hybrid version may provide consumers with a more compelling choice.
Overall, Honda is trying to revitalize its brand image with the release of this new Black Style Fit model. Although the "black tone" design on the outside is eye-catching, the inner emphasis is more on the pursuit of sportiness and the persistent pursuit of driving pleasure. In the future, with the performance of the car in the market, it may bring new opportunities for the comeback of the Honda brand.