Text |Jin Wei.
Another ** is coming.
On December 13, Dragon Media strengthened again, and the stock price hit a record high in the intraday, and as of press time, Dragon Media reported at 304 yuan, an increase of 7%, with a total market value of 13.4 billion.
Recently, the trend of Dragon Media is strong, and the stock price has come out of the second wave pattern, with a total of 10 daily limits, and if you add 6 daily limits in the early stage, Dragon Media has accumulated 16 daily limits in the past two months.
At the beginning of October this year, the share price of Dragon Media was still hovering around 10 yuan, an increase of 203% in the past two months, and the total market value increased by 9 billion.
Dragon Media has repeatedly clarified that the company has no data elements, what is the capital speculating?
Dragon Media, whose main business is the publishing, distribution and printing services of books, periodicals and electronic publications, is one of the leading enterprises in the publishing and distribution industry in Northeast China.
Dragon Media has formed a complete industrial chain of "editing, printing and distribution", with traditional businesses such as editing and publishing of publications, printing, wholesale and retail, and materials, as well as integrating emerging formats such as digital publishing.
In the past three years, Dragon Media's performance has been relatively stable, and from 2020 to 2022, the company has achieved revenue of 15400 million, 17900 million, 180.6 billion, and the net profit in the same period was 1800 million, 4400 million, 4800 million.
In the first three quarters of 2023, Dragon Media achieved an operating income of 164.2 billion yuan, a year-on-year increase of 1462%, achieving a net profit of 35.7 billion yuan, a year-on-year increase of 2626%。
The hype of Dragon Media started with the dragon generation, but it walked out of the independent ** trend in the later stage. Since the daily limit on November 22, Dragon Media has started the road of counterattack on the board, with the largest increase in nearly a month.
Straight flush and other trading software listed Dragon Media as a "dragon character + state-owned assets + short ** concept." On November 15, Dragon Media said on the interactive platform that the company is currently exploring the use of short, live broadcast and other ways to expand online sales business.
In addition, in response to the question of "whether the company has considered the layout of interactive immersion and education", Dragon Media said, "Effectively integrate high-quality educational publishing content resources, expand book content interactive, immersive and other presentation forms, and gradually transform the advantages of publishing content into digital resource advantages".
Since November this year, due to the sharp rise in stock prices, Dragon Media has issued 7 announcements on abnormal fluctuations to warn of risks, and has issued four replies to the inquiry letter of the controlling shareholder on abnormal fluctuations in transactions.
Dragon Media has repeatedly stated that after verification, the company's current production and operation situation is normal, and there are no other undisclosed major asset restructuring, acquisition, debt restructuring, asset injection, etc. that may have a significant impact on the company. The company's controlling shareholders, actual controllers and persons acting in concert with them, shareholders holding more than 5% of the shares, directors, supervisors and senior executives and other relevant entities do not buy or sell the company's ** during the period of abnormal stock price fluctuations.
On December 4, the Shanghai Stock Exchange issued a regulatory work letter on stock price fluctuations to Dragon Media, requiring it to inquire about relevant matters related to stock price fluctuations.
On December 5th, December 7th, and December 8th, Dragon Media successively issued change announcements, in which it responded to market rumors.
According to Dragon Media, "the company's book content is interactive and immersive" refers to the digital and three-dimensional presentation of book content through scanning and other forms, and this business accounts for a small proportion of the main business revenue, accounting for less than 1%.
For the first and investors to list it as a "data element" concept stock, mainly "multi-dimensional frontier knowledge service product database", Dragon Media said that the database is a digital reading online platform developed by the company's Heilongjiang Northeast Digital Publishing Media to electronically sort out the content of frontier scholars' research works, the platform collects less than 100 books, the average daily number of views is small, and the profit and loss has not yet achieved profit, and the impact of the profit and loss on the company is very small. Therefore, the company** does not fall under the concept of data elements.
In addition, for research institutions to define the company's advantages as "having massive content resources", verified by Dragon Media, the word "massive" is inaccurate, and the company's publishing units publish more than 3,000 kinds of books and more than 10 kinds of periodicals and newspapers every year, which is far from reaching the "massive" level.
Judging from the Dragon and Tiger list, Dragon Media has become an "arena" for the game of tour capital, foreign capital and quantification in this round, among them, Shengang Guangdong Branch and Quant Seat have been on the list for many times, and the new first-class top tour capital seat has been assisted in the later stage.
On December 11, the Dragon and Tiger List showed that the total number of the top five seats reached 13.4 billion, less than 50 million sold, and the net difference between buying and selling reached more than 84 million.
From the perspective of main holdings, as of the third quarter of this year, Dragon Media has a total of 8 institutional positions, including two publicly offered **Dacheng Index**, Huatai Bairui**, etc.
As of the end of November, Heilongjiang Publishing Group, the actual controller, accounted for 57 of the company's shares62%；The top five shareholders hold a total of 8496%, and the remaining external shares outstanding accounted for 1504%, the external circulation disk is relatively small. Dragon Media has repeatedly pointed out that there may be a risk of irrational speculation.
Dragon Media's total share capital is 44.4 billion shares, with only 18.8 billion, and most of these circulating disks are in the hands of the top five shareholders. Some analysts believe that the dragon version of the media has fewer tradable shares, which is convenient for capital control, in addition, the dragon version of the media is stuck at the node of market sentiment, and the continuous daily limit in the early stage has a position advantage, which has won the attention of all kinds of funds in the market.
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