For people in Latin American countries, Christmas is equal to "New Year", and the frenzied buying and buying of "New Year's goods" before the year is definitely indispensable, and the Christmas season promotion is destined to be the best period for merchants and consumers to go in both directions.
At present, the Christmas season promotion of each site of Meikeduo is in full swing, and the sales trend data of the four major sites is shown in the figure
According toBlue whale selectionThe data trend can be seen that the sales of the four major sites during the Christmas season promotion are relatively stable, and now it is nearing the end, and the sales of some sites have gradually begun to decline, but overall, the data performance of the entire promotion is still bright.
Meikeduo officially released it before the holidayThe growth trend of each TOP category of the four major sites, the category data related to Christmas at each site continued to explode during the big promotion.
Source: Meike Duo Latin American E-commerce) Next, Blue Whale BI followed the official footsteps and made an "afterthought" and used the Blue Whale selection tool to analyze the formThe category with the highest growth rate of each site(over 100%), take stock of the popular theme products of this Christmas promotion.
Mexico Station (Official Overseas Warehouse).
1 Christmas doll (200% week-on-week).
The official growth rate of the Christmas doll category reached 200%, which is the subcategory with the highest weekly growth rate in MexicoInflatable Christmas tree decorative lights, nutcracker dolls, inflatable snowmenWait a minute.
The recent sales data trend of this category has soared, peaking in late November and early December, which may be due to the fact that most people's pre-holiday arrangements and preparations have been completed in advance, and sales have begun to decline sharply in the past week, but this does not affect the category is still a typical seasonal explosion in the Christmas season.
From this we can conclude that:The sales period for this category** began in early November, and the data trend continued to soar, ending around December 15Sellers who want to impact the Christmas doll category next year can refer to this time cycle to make corresponding strategic deployments.
2 Christmas toys (140% week-on-week).
The official growth rate of the toy category has reached 140%, and Mexicans will prepare a variety of toys for children as Christmas gifts at Christmas, and it is also an annual order explosion festival for toy category merchants during this period.
In the toy category sales list,Remote-controlled cars, dancing cacti and a variety of children's tentsIt has become a hit this year.
The recent data trend of the toy category has simply skyrocketed, since mid-November, sales have been soaring, sales have reached nearly 400,000 in the past week, the peak appeared last week, there was a small trough over the weekend, but it began to rise rapidly on Monday.
It can be seen that the situation of the toy category is basically the same as that of other seasonal Christmas products, but the seasonal attributes and life cycle are more advantageous than other seasonal productsThe sales period is from mid-November to mid-December
Brazil station (self-delivery).
Christmas tree decorations (107% week-on-week)
The Christmas tree decorations delivered from Brazil Station are the main battlefield of various lighting, with an official weekly growth rate of 107%, and people in Latin America pay great attention to the sense of holiday rituals and are keen to fill the festive atmosphere of various scenes in daily life.
The sales list of Christmas tree ornaments is variedLanyard LED lightsDominate the list, toSimple appearance, cost-effective, and colorful light stripsMainly.
As can be seen from the data trend of this category, the sales data has been growing since October this yearLate November and early DecemberAt the peak, because most people's Christmas preparations have been completed, there is a downward trend, but the sales volume is still close to 70,000 in 7 days, and Christmas tree decorations must be one of the only super hot categories in Brazil during the Christmas season.
Chile Station (self-delivery).
Wall and ceiling lamps (150% week-on-week).
Chile is the only site that does not have a Christmas attribute on the list (self-shipping), but it cannot be said that Chileans do not pay attention to Christmas, only that they pay more attention to practicality when shopping.
Among the categories with outstanding sales, the official announced weekly growth rate of wall lamps and ceiling lamps reached 150%, and the sales volume of the entire category was among the topPractical, cost-effective productsMainly.
It can be seen from the sales trend that the category of wall lamps and ceiling lamps has been in great demand for a long time, and there have been many peaks within a month, and the trend is not very stable, but the overall trend is still the best sign, which can be used as an alternative category for in-depth research.
Columbia Station (self-delivery).
1 Christmas tree (100% weekly growth).
2 Christmas Decorative Lights (100% week-on-week).
Similar to Mexico and Brazil, the Christmas tree and Christmas decorative lights category at Columbia topped the list with a 100% weekly growth rate, fully demonstrating the importance that locals attach to Christmas decorationA variety of traditional Christmas trees and colorful lantern strips with various colors and high cost performanceIt occupies the top list of two categories.
From the overall sales trend, it can be seen that the curve of Christmas trees and Christmas decorative lights is basically the same**Sales period is from early November to early December, with a peak in late November, and sales begin to decline around December 5It means that the locals have generally completed their Christmas decoration preparations at this time, and sellers who are interested in the Christmas decoration category can refer to this time node for strategic control.
The above is the analysis of the data trend of the explosive categories of the four major sites of Meikeduo, and the Christmas promotion is coming to an end, which also indicates that the last ** node of 2023 is about to come to an end and is about to enter 2024Blue Whale BI hereby wishes all seller partners to pursue victory in 2024, sell well, and have a fat year!