With the sound of the starting horn, in front of the Municipal Gymnasium, a group of runners competed bravely - the 2023 Heyuan Wanlv Lake Marathon (hereinafter referred to as "Hippo") started!
Since its birth, under the wholehearted dedication and careful management of our city, Hippo has successively won the titles of "Chinese Athletics Association Class A Certified Event", "Chinese Athletics Association Bronze Medal Event", "Chinese Athletics Association Silver Medal Event", "Natural Ecological Characteristic Event" and "The Most Beautiful Track" Characteristic Event. This year's "Hippopotamus" with the theme of "Green and Beautiful Heyuan and Your Destiny", gave full play to the advantages of Heyuan Hakka culture and tourism resources, and presented a high-quality, high-level and distinctive marathon feast for the runners.
Run a horse, know a city. The scenery on both sides of the river on the "Hippopotamus" track, from the Heyuan Hakka Cultural Park to the beautiful urban central axis landscape of the Pearl River Bridge in the urban area, all made the runners full of praise. Through the integrated development of "sports + tourism" and "sports + culture", "Hippo" showed the charm of Hakka city to the contestants from all over the world, allowing the contestants to feel the ecological beauty of the Damei River Source and highlighting the vigorous development of the city.
Specialty agricultural products are sought after.
When the "hippopotamus" meets the food of Heyuan, it is not only a sports event, but also a feast on the tip of the tongue. From the 15th to the 17th, the Municipal Rural Revitalization Bureau organized 42 consumption and assistance enterprises of high-quality agricultural products and Hakka food enterprises to carry out exhibition and sales activities in the Municipal Gymnasium and Dongyuan Wanda Plaza, which won continuous praise from the contestants.
At the event site, peanut oil, Hakka Niang wine, rice noodles, Shih Tzu pomelo and other special agricultural products were dazzling, making people dizzy. Many citizens and runners who finished the event lined up in front of the booth to taste the produce. In the display area of rice noodles in the source of Luya Lake, there was a "long queue" in front of the booth, and everyone quickly tasted the steaming rice noodles after they came out of the pot. There are also citizens and staff on the scene ** rice noodle practice. "I have always liked to eat rice noodles, but I don't cook them so deliciously, I learned Xi practice on the spot, and I will buy some back and cook them for children. Ms. Liao, a citizen, said. During the "Hippopotamus" period, Luya Lake Heyuan Rice Row Noodles was doing the first activity, buying a bag of 5 catties of rice Row Noodles and giving two bags of 216 grams of similar products. "We hope that through 'Hippo', the brand of Luya Lake will be promoted again. Mr. Xu, the person in charge of the rice flour exhibition area of Luya Lake Heyuan, said.
This time, I brought the special snacks of Longchuan County, and wanted to use the 'hippo' to promote Longchuan special agricultural products with local characteristics, further expand the brand influence, drive consumption assistance, and promote the sustainable development of the industry. Huang Weiquan, captain of the team of helping towns and villages in Tuocheng Town, Longchuan County, said that the exhibition and sales activities have a variety of Shenzhen consumer assistance products such as Hong Kong products and Zhen products, among them, peanuts, ginger candy, iron spoons and other snacks are very popular with consumers.
It is reported that the purpose of this exhibition and sales activity is to vigorously implement consumption assistance, take multiple measures to carry out the docking of agricultural product production and marketing, promote the construction of agricultural product circulation system, promote the quality and upgrading of the city's agricultural industry, and help the high-quality development of counties, towns and villages.
Eat, drink and have fun.
As a part of the "Hippopotamus", the three-day "Cultural Tourism Week" activity was carried out in the Municipal Gymnasium.
At the event site, there were many people in front of the booths, a variety of Hakka delicacies, and exquisite intangible cultural heritage exhibits, showing the city's long-standing Hakka culture and traditional folk customs. "The food provided here and the products on display are very Heyuan characteristics, which gives the marathon more connotation. Song Qingshan, a contestant, said that the event promoted local specialties to the outside world in the form of a combination, which played a good role in publicity.
According to the staff of the Municipal Bureau of Culture, Radio, Tourism and Sports, the "Cultural Tourism Week" activity is divided into two sections: cultural tourism booth display and stage performance. There are a total of 50 booths in the cultural tourism booth, with the theme of "Breakfast River Source", "Courtesy River Source" and "Six Color River Source", inviting special breakfast shops, special products, cultural and creative products, cultural and tourism enterprises, scenic spots, hotels, travel agencies, B&Bs and other characteristic businesses from various counties and districts to show the characteristic charm of Heyuan. In terms of stage performances, Heyuan's characteristic bands, singers, and dance troupes are invited to perform uninterruptedly to fully demonstrate the cultural charm of Heyuan. Mr. Zheng, who participated in the "Happy Run", said that the youthful dancing and energetic singing made the contestants from other places fully feel the warmth and hospitality of Heyuan people.
As the end point of the "Happy Run", Dongyuan Wanda Plaza is also very lively. The reporter saw at the scene that the square dance team dressed in bright red costumes danced "hotly" and cheered for the contestants in their own way. In the exhibition area, Heyuan's local Hakka food and a variety of agricultural products bring taste buds to the contestants and tourists. "I felt very delicious after eating rice noodles, meatballs and other delicacies, and I even bought a few special delicacies that I had never seen before to take home. Liu Xinyi, a runner from Liaoning, said.
It is understood that during the "Hippopotamus" period, Dongyuan County also organized enterprises selling camellia chicken, pear paste candy, Kanghe Gong tea, Meiziping egg rolls and other products to carry out product exhibitions and sales in Dongyuan Wanda Plaza, promote Dongyuan special products, and further promote local products and culture.
"Heyuan Made" appeared in "Hippopotamus".
In this "Hippopotamus", Nongfu Spring, Jinmailang, Baijiaxian and other enterprises set up sales booths at the main venue to promote local high-quality products to citizens and runners.
At the event site, the crowd was surging and lively. Sausages, peanuts, instant noodles, tea drinks and other "Heyuan-made" products were neatly placed on the booth, attracting a large number of citizens and runners to stop and watch. The booth staff also took this opportunity to promote and display local high-quality products to the general public and runners, further expand the popularity of local products in our city, and let more local high-quality products "go out".
The main purpose of setting up a sales booth at the main venue is to let more citizens and marathon enthusiasts know about Heyuan's high-quality products, so that everyone can more intuitively feel the products produced by well-known enterprises such as Nongfu Spring, Jinmailang, and Baijiaxian in Heyuan. Song Jianting, a booth worker, said.
In recent years, our city has adhered to the real economy-oriented, manufacturing industry-oriented, focusing on strengthening the industrial chain and extending the chain, continuously expanding the water, beverage and food industry clusters, and introducing a number of well-known enterprises such as Nongfu Spring, China Resources C'estbon, Jinmailang, Baijiaxian, etc., so that the "Heyuan Taste" can go out of Heyuan and go to thousands of households.
I have a tree in Wanlu Lake".
The characteristic phalanx of Lumei Heyuan started passionately.
The slightest drizzle could not resist the enthusiasm of the contestants to participate in the "hippo". On the 17th, a special phalanx in the "Happy Run" team was particularly eye-catching, the runners wore dinosaur costumes with Heyuan characteristics, held tree branch props and slogans such as "Build a beautiful home together, share the green and beautiful Heyuan", and shouted in unison "Let's come to Wanlv Lake and plant a tree!" while rushing out of the starting lineThe audience and contestants picked up their mobile phones to take pictures.
The source of the Lumei River, with Wanlv Lake as its business card, is an important ecological barrier in Guangdong Province. The phalanx is composed of personnel from the Propaganda Department of the Municipal Party Committee, the Municipal Bureau of Culture, Radio, Tourism and Sports, the Municipal Forestry Bureau, the Heyuan Society, the Management Committee of Wanlv Lake Scenic Area and other units and enterprises. He Guanru, a member of the square array and a staff member of the Municipal Forestry Bureau, said that in the "march" of the province's concerted play of green and beautiful Guangdong, the city launched a series of activities of "green and beautiful Guangdong, you and I build together - I have a tree in Wanlv Lake" in October this year, and released the "I have a tree in Wanlv Lake" applet to create a strong atmosphere of "loving green, planting green, protecting green, and rejuvenating green" through activities, polishing the business card of Heyuan Lumei and planting ecological background. It is hoped that with the help of "Hippo", the high-quality cultural tourism resources and forest resources of Heyuan will be promoted to all walks of life again, so that more citizens in the Guangdong-Hong Kong-Macao Greater Bay Area can participate in tree planting activities. At present, the activity is still being recognized.
It is reported that the "I have a tree in Wanlv Lake" series of activities aims to invite all walks of life to get acquainted with the source of the river and participate in the ecological construction of the source of the green river through the form of "recognizing a tree". The organizer sincerely invites caring people from all walks of life who care about and support the ecological construction of Lumei Heyuan to plant, increase and retain green for the Heyuan, and jointly help the ecological construction of Lumei Heyuan to a higher level.
Brand enterprises work together to help run the charm of the "hippopotamus".
This year is the fifth event of "Hippo", all the way down the "run", the creation of "Hippo" business cards, the promotion of value, and the influence of the brand are inseparable from the joint help of many brand enterprises. The "hippopotamus" not only attracted the attention and participation of many runners, but also received strong support from many enterprises such as Times Neighborhood, Nongfu Spring, and Chinese People's Insurance, who jointly painted a flowing landscape of the city in the name of running.
In order to improve the experience of the contestants, the service provider of this year's "Hippo", Times Neighborhood, adheres to the concept of "creating services", provides high-quality, all-round and integrated professional property services for "Hippo", and goes all out to assist the organizing committee to do a good job in the on-site service work of the event. "We believe that by supporting and serving the marathon, we can further promote the high-quality development of society and let more people enjoy a better life. Zheng Nanshu, vice president of Times Neighborhood, said.
Marathons are an extremely physically demanding sport. As a sponsor of the event, Nongfu Spring sponsored a total of 590,000 bottles of water and 220,000 bottles of "screaming" sports drinks, providing all-round protection for the whole event. In addition to providing drinking water and sports drink supplies, Nongfu Spring also actively participated in this year's "Hippopotamus" carnival, setting up fun ring activities and signing photo walls on site, which greatly enhanced the fun of "Hippopotamus".
Sponsoring the large-scale sports event 'Hippopotamus' is a concrete practice of Chinese People's Insurance to support public welfare undertakings, and can also convey to the masses the corporate image of caring for health and being enthusiastic about public welfare, which is a mutually beneficial and win-win situation that organically combines economic and social benefits. Huang Lili, head of the service group of Heyuan Civil Insurance (Huimin Insurance), said that the sponsorship of "Hippo" not only demonstrates the social responsibility of Chinese People's Insurance, but also makes inclusive insurance such as Heyuan Civil Insurance more deeply rooted in the hearts of the people. Chinese Insurance will design more characteristic insurance solutions for sports based on actual conditions to promote the high-quality development of sports in Heyuan.
Contestants. Enthusiastic cheers were.
The best spiritual replenishment.
On the 17th, 1More than 50,000 runners started passionately in the Municipal Gymnasium, and along the route, the organizers set up 6 exhibition points to enrich the cultural vision of the participants and the masses, feel the humanistic charm of our city, and help the "hippopotamus".
Cheongsam show, African drums, square dance, waist drum ......On the track along the way, local characteristic bands and dance troupes held about 30-minute theatrical performances, singing classic songs praising the motherland, energetic modern dance, inspiring drum performances and other programs were displayed in turn, cheering for the contestants passing through the route, and also attracted a large number of people to stop, and bursts of applause and cheers were heard from time to time.
We actively responded to the 'Hippopotamus' activity, carefully prepared a variety of cultural and artistic programs to cheer for the marathon, and cheered for all the participants with a good spirit. Performer Zhang Fangxia said.
The first time I participated in the 'Hippo', the crowd and performers on the way to the competition were very enthusiastic, some raised their arms and cheered 'come on', some waved the red flag in their hands vigorously, and some cheered for the contestants through carefully prepared cultural programs, which felt very good. Contestant Xiong Zhixia said.
Zhang Yichen, a contestant, said that the performances set up by the "Hippopotamus" along the way were very attentive, and the enthusiastic atmosphere of the scene deeply touched him, making him feel full of strength all over his body, and the warm cheers of the citizens are the best spiritual supply.
Serve. Smart weather helps "hippopotamus" players.
At around 6 o'clock on the 17th, the on-site meteorological support team composed of the Municipal Meteorological Bureau and others went to Heyuan Cultural Square and Dongyuan Wanda Plaza respectively to set up on-site monitoring instruments before the start of the competition, so that passing athletes could obtain meteorological information in time.
The weather department will relay the weather conditions to the referees and the organizing committee every half hour, and the players can check it in real time through the display screen. The relevant person in charge of the Municipal Meteorological Bureau said.
The marathon is an outdoor track and field event that is highly sensitive to temperature and humidity, and the meteorological elements of the venue are monitored in real time, so that the participants can understand the weather conditions in time and better allow them to participate in the race.
Volunteer. More than 2,000 volunteers escorted the whole process.
Yesterday, in the "Hippopotamus", in addition to shining the figures of the players, there were also blue and red figures, and they were more than 2,000 volunteers who escorted the "Hippopotamus".
According to reports, in order to ensure the smooth progress of the event, the city recruited more than 2,000 volunteers from Heyuan Campus of Guangdong Technical Normal University, Heyuan Vocational and Technical College, Heyuan Health School, Heyuan Polytechnic School and other schools. At the same time, more than 100 volunteers were also organized by social volunteer organizations such as the Heyuan Good People Mutual Aid Federation, the Yuancheng District Veterans Volunteer Service Team, and the Yuancheng District Bailingtou Volunteer Service Team.
Pan Yanyin, a student from Heyuan Vocational and Technical College who participated in the volunteer service activity, and her classmates arrived at the competition site early. She told reporters that as a volunteer, she was happy to participate in such an event. During the competition, I have been trying to send strength to the athletes with a smile and enthusiasm.
Wu Caili, a volunteer from the Heyuan Good People Mutual Aid Federation, and 20 teammates came to Heyuan Cultural Square at around 5 o'clock in the morning of the same day, they not only cooked ginger tea for the contestants, but also teamed up with caring merchants to provide the contestants with pork knuckle powder and other foods, so that the contestants could experience the rich Hakka food culture.
Warm. The runners run with all their might.
Friends and relatives greeted with flowers.
Yesterday, in the "hippopotamus", there was not only the enthusiasm of the citizens, but also many warm and romantic moments.
At the end of the half marathon, a man holding flowers caught the attention of reporters. The man, from Hong Kong, had been waiting for his wife at the finish of the half marathon. When his wife Huang Huilan successfully finished the race, he not only sent flowers, but also kissed his wife passionately across the railing of the track, winning the warm cheers of the surrounding runners and citizens.
The local Ms. Lu's family also staged a warm scene on the side of the track. Ms. Lu's lover usually exercises regularly and has been preparing for a marathon at home for several years. As soon as the "Hippopotamus" was launched, he signed up as soon as possible, and has been actively preparing for the competition since then.
Ms. Lu said that she and her daughter were very supportive of her lover's competition, and came to Heyuan Cultural Square with flowers at 5 o'clock in the morning, braving the cold wind and rain to wait for her lover to finish the competition. At around 10:20 a.m., after Ms. Lu's lover successfully finished the race, the family of three took a group photo with flowers in hand.