With the collective influx of players from all walks of life into the car-making track, the new energy vehicle industry has become a "red ocean" of competition. In this context, new energy vehicle companies are facing huge survival pressure. Especially this year, due to the decline of policy subsidies and the intensification of industry competition, many car companies are "crossing", and there are not a few companies that have stopped production and reduced production.
WM Motor, once the head player of the new force, was cut off due to the shutdown of the factory, which led to the interruption of parts supply, which caused the phenomenon of after-sales difficulties for car owners. At the same time, negative news such as layoffs, salary cuts, and store closures came one after another, which undoubtedly made WM Motor's situation worse.
And a bankruptcy review news in the second half of 2023 has plunged WM Motor into a greater crisis. In the eyes of most netizens, bankruptcy review = bankruptcy and bankruptcy. Therefore, netizens have interpreted this news as a signal of WM Motor's bankruptcy and bankruptcy.
So, is WM Motor really eliminated?
It is a well-recognized fact that the knockout race for new energy vehicles has begun, but WM Motor has not fallen. The so-called bankruptcy review is actually WM Motor's application for pre-reorganization.
Pre-restructuring is a self-help behavior of the enterprise, and WM Motor wants to solve the debt crisis through the pre-restructuring process and achieve light travel, so as to regain the favor of investors.
As mentioned above, WM Motor used to be the top echelon of new car-making forces. This also means that WM Motor has accumulated a lot of advantages in the field of new energy vehicles. For example, two self-built factories and car manufacturing qualifications. In the fields of three-electric system, intelligent cockpit, and autonomous driving, WM Motor also has its own core technology. Taking WM M7 as an example, it realizes full-scene intelligent driving covering full-scene parking, urban roads, and intercity highways.
In other words, as long as WM Motor solves the current debt problem, it can also rely on its past advantages to attract capital bets. The partnership with Kaixin Auto is a prime example of this.