Some people say that the ultimate in consumption in 2023 is "relaxation". As self-consistency and comfort become the lifestyle pursued by people, consumption attitudes are also quietly changing.
Community canteen: "Rice partners" of all ages share happiness and "food" light
In 2023, policies on the development of community canteens and meal assistance services for the elderly will be intensively introducedThe livelihood of 800 million elderly people. The community canteen can retain the "stomach" of the elderly, and also capture the "heart" of the young people, because of the affordable nutrition, a large number of young fans have come to check in. Expanding young customers is also an important step for this type of canteen to move towards market-oriented operation.
"Workstation economy": Workers are willing to pay for "comfort".
In 2023, all kinds of workstations will be photographed and swiped on the screen for social networking**, and related topics will be read more than 10 million, and a wave of workstation decoration will be set off in the office. Behind this is a different shopping list, in addition to the common figures, green plants, health pots, fish tanks also have a place in the hot list, such as lunch break neck pillows have been sold but including folding beds, air conditioning quilts, etc.
Young people gather to "walk through the vegetable market".
Young people are returning to the wet market, and platform data shows that the search volume of "wet market" will increase significantly in 2023, with more than 70% of them being young users between the ages of 20 and 35. They made guides and wrote guides, which led to the fire of many vegetable markets that were once unknown, and also introduced more new business formats. Nowadays, when you walk into the vegetable market, in addition to buying vegetables and chatting about family life, you can also read books, visit exhibitions, drink coffee, and see poetry and distance in the small stalls around the fireworks world.
"Dopamine" outfit sells good moods
In 2023, do you feel the "hurricane" of dopamine?"Dopamine" is also known as the happiness factor, and the bright color can stimulate the body to produce dopamine. "Dopamine" dressing is to create a sense of pleasure through clothing matching, wear the color palette on the body, and under the bright colors is a bright mood.
Merchants can easily grasp consumers' yearning for emotional and personality expression, and the wind of "dopamine" has blown from the fashion circle to thousands of industries, such as architecture, food, clothing, and beauty, and everything can be "dopamine". Cultural tourism around the country has also launched a trip to follow the "dopamine", watching the mountains and rivers in the blue of the Sailim Lake, the white of the Pamir Plateau, the green of the Nalati steppe, and the fashion cycle in the porcelain of the Forbidden City and the murals of Dunhuang.
*: CCTV Finance & Economics.
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