On December 28, the first press conference of Xiaomi Auto arrived as scheduled. The press conference lasted for 3 hours, and Lei Jun, founder, chairman and CEO of Xiaomi Group, introduced a number of advances in the technology of Xiaomi automobiles in electric vehicles, including motors, batteries, intelligent driving technologies, etc., and talked endlessly. Many fans said, "This is a conference on the popularization of tram science knowledge, and it is the first time that people can understand all the technologies of trams." Lei Jun also mentioned its selling price for the first time, saying "990,000 impossible""1490,000 is also impossible", "the car with the same battery is more than 400,000 yuan".
"In 2024, it will enter the first echelon of the autonomous driving industry".
At the first press conference of Xiaomi Automobile, Lei Jun first introduced the achievements at the technical level in the past three years.
At the level of electric vehicle motors, Xiaomi cooperated with Suzhou Inovance United Power System Co., Ltd. and United Automotive Electronics Co., Ltd. to develop and mass-produce two motors - V6 and V6S. The V6 produces 299 hp and the V6S produces 374 hp, which is close to the level of a six-cylinder engine and an eight-cylinder engine, respectively.
Previously, when Xiaomi Su7 landed on the list of the Ministry of Industry and Information Technology, the above two motors have been unveiled.
At the battery level, according to Lei Jun, Xiaomi Auto has developed its own 800V silicon carbide high-voltage platform, and cooperated with CATL to develop an 800V high-voltage battery pack. Xiaomi cars will also be equipped with CTB integrated battery technology, which can be equipped with a battery pack of up to 132 degrees, with a range of at least 1,000 kilometers and higher safety capabilities. In addition, Lei Jun said that Xiaomi has built its own battery pack factory.
In addition to the performance technology of electric vehicles, Lei Jun focused on the achievements of Xiaomi cars in intelligent driving and intelligent cockpit. "Intelligent driving is a key technology track for Xiaomi, and its goal is to enter the first camp of the autonomous driving industry in 2024. Lei Jun said.
It is understood that the total investment in the first phase of Xiaomi's intelligent driving business is 3.3 billion yuan, and it has been increased to 4.7 billion yuan. At this press conference, Lei Jun showed two sections of Xiaomi Su7 autonomous driving road test**, including urban evening rush hour roads and valet parking scenarios. Lei Jun said that his goal is to achieve 100 cities to lead NOA by the end of next year.
The intelligent cockpit is another key layout of Xiaomi Auto at the level of software interconnection. According to Lei Jun, the screen interaction of Xiaomi cars is the same as that of smartphones, which can be started very quickly, and supports intelligent OTA (remote ** upgrade), compatible with tablets and mobile phone applications, all Mijia devices are connected, and supports Apple CarPlay, iPad control, etc.
Lei Jun commented: "The Xiaomi cockpit system is the smoothest among all cars, and for the first time, it realizes the closed loop of people, vehicles and homes. ”
In addition, Lei Jun also revealed a number of vehicle technologies for the first time, such as integrated die-casting technology, Xiaomi Titan alloy, battery thermal management technology, etc.
The first model invested more than 10 billion yuan
On the 1003rd day after Lei Jun announced the construction of the car, the Xiaomi SU7 also made its official debut today. In Lei Jun's view, this press conference can be called a "pre-conference" of Xiaomi cars.
Although a few days ago, there were a lot of **, spy photos show that Xiaomi Su7 is suspected to have frequently appeared on multiple platforms. The Xiaomi su7 unveiled today also showed a number of details, including three colors, namely bay blue, elegant gray, olive green, rotatable digital instrument cluster, 161-inch central control screen, 56-inch head-up display (HUD), rear expansion screen, Qualcomm 8295 chip, etc.
Lei Jun introduced that Xiaomi's mission is to create an advanced mobile intelligent space. "SU" is the abbreviation of speed ultra, and high performance is in Xiaomi's DNA. Xiaomi SU7 is positioned as a "C-class high-performance eco-tech sedan", and its performance is very good. At the end of March 2023, the size of the R&D team of Xiaomi's automobile business is about 2,300 people, and on December 26, Lei Jun revealed that the R&D team of Xiaomi Auto has reached more than 3,400 people.
We want to be a car that can carry all the dreams that everyone yearns for. In terms of drivability and other mechanical qualities, we hope to be comparable to the Porsche Taycan Turbo;In terms of intelligence, we hope to be comparable to the Tesla Model S;At the same time, there is the most advanced technology and the most abundant ecology. Lei Jun said.
Someone asked, who is the target user of Xiaomi Auto?He said that the target users of Xiaomi Auto are the elites of the times. "I think it's people who like advanced technology, have taste, and love life, and they are the elite of this era. Lei Jun said.
It is understood that Xiaomi's first car will be delivered in real mass production or in the first half of next year, and the current Xiaomi SU7 is in the trial production ramp-up stage, and the vehicle is also undergoing a large number of verification tests.
“14.90,000 yuan is impossible".
In addition to the official launch time, the pricing of Xiaomi's first car has also attracted much attention.
Lei Jun said that the pricing is being negotiated internally and has not yet been determined. On multiple social platforms, many netizens hope that Xiaomi's first car will take the people-friendly route, and there is no shortage of "19.990,000 yuan to make a friend".
At the press conference, Lei Jun said that because the cost of the battery pack is as high as more than 100,000 yuan, "990,000 yuan is impossible""1490,000 yuan is impossible."
Lei Jun hopes that the Xiaomi SU7 can benchmark against the Porsche Taycan Turbo and Tesla Model S, two million-level pure electric performance flagships. However, in terms of model positioning, the competitors of the Xiaomi SU7 series may mainly be domestic models.
Xiaomi SU7 is a medium and large pure electric car, and the same type of products include BYD Han EV, ZEEKR 001, Zhijie S7, Leap C01, and Changan Qiyuan A07.
According to data from a third-party platform (Know Chedi), the price of BYD Han EV is 19980,000-27980,000 yuan, ZEEKR 001 is the main product of the ZEEKR brand, and the main price range is 2690,000-3720,000 yuan.
The Xiaomi Mi Su7 is indeed a bit expensive, but be assured, what we do is 'expensive for a reason'. Lei Jun said.
Zhengguan News reporter Li Lijun).