Diversified consumption has become a new trend of consumption on New Year s Day

Mondo Technology Updated on 2024-01-31

The New Year's Day holiday is approaching, and the consumption potential energy in various places is gradually being released. According to data from Meituan and Dianping, as of December 27, the number of travel bookings (including accommodation, tickets, transportation, etc.) for the 2024 New Year's Day holiday has increased by more than 500% year-on-year, and cities such as Harbin, Chongqing, Chengdu, Changsha and Nanjing have become popular cities for consumers to choose.

"North-south crossing" will be a popular trend for young consumers to travel. Wrap yourself in a big flower jacket, stand on the 1-meter-deep snow and play "splashing water into ice", and then go into the house to eat a frozen pear ...... with an ice shellSince the beginning of winter, the Erlang River Scenic Area in Heilongjiang has ushered in the tourist season. "Our New Year's Day rooms were fully booked a week or two in advance, and the tourists were all young people from the south, and about 60% of them were from Guangdong. "Introduced by a local homestay owner. In Dongxing, Guangxi, there are many "winter migratory birds" from the northeast. The owner of a local restaurant mentioned that the number of northern customers in the store has increased by more than 30% recently, "Northern tourists are sightseeing in the vicinity and find our store through Dianping to 'check in' consumption." ”

Weihai, Shandong Province has become one of the most popular treasure cities because "tourists from the north can see the sea and tourists from the south can see the snow". According to Meituan data, the number of accommodation bookings for Weihai's 2024 New Year's Day holiday is **20 times higher than that of the same period last year. With the popularity of the Chinese Ceramics Museum, the number of travel bookings (including accommodation, tickets, transportation, etc.) for the New Year's Day holiday in Jingdezhen, Jiangxi Province increased by more than 24 times year-on-year, making it one of the New Year's Day treasure destinations with the highest growth rate in the country.

At the same time, consumers are increasingly pursuing the sense of New Year's Eve consumption rituals, and businesses around the world have launched various atmospheric New Year's Eve activities, and with the help of the Internet platform, the New Year's Eve *** attracts tourists to "check in" and collect in advance to warm up for holiday consumption. At present, a number of scenic spots have launched "Chinese New Year's Eve tickets". (Reporter Zhao Ang).

*:Worker**.

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