According to people familiar with the matter, Xpeng Motors will discontinue production of the G3i.
At present, the car is still accepting orders, but no facelifted models will be launched in the future, and some stores will no longer display the car, and it has now entered the stage of discontinuing production and clearing inventoryXpeng Motors may launch a new model to replace it, and it is said that the Xpeng P5 may also be abandoned.
The picture below shows the Xpeng G3i.
Reference data: G3,0 units.
G6, 8750 units.
g9,5778 units.
p7,2990 units.
p5,2523 units.
This is the retail sales data of Xpeng Motors in November 2023, Xpeng G3 has no sales, and there are only 363 units in October, and the monthly sales of the car in the past six months have not exceeded 500 units.
It was necessary to discontinue the production of a model with such low sales, and it was also a real lack of competitiveness.
There are three options for the car, and the guide price is respectively. 690,000 yuan, the cruising range of the low-end version is only 460 kilometers, and the flagship version is only 520 kilometers;At present, the traditional brand camp has launched a car with a starting price of about 120,000 yuan and a similar mileage, and the specific model can refer to the AION Y Plus, which has an option with a range of more than 600 kilometers if the price of the car is less than 150,000 yuan. The 150,000 or so pure electric SUVs also have rear-drive medium-sized cars, such as Chery Shuxiangjia, Deep Blue S7 and Leap C11 EV, etc., Xpeng G3i is indeed uncompetitive compared with these cars.
Xpeng G3i should belong to the first generation of new power brand to explore the market to create a product, compact size, front-wheel drive platform, rear torsion beam suspension, power and configuration mediocre, the main selling point can be summed up in four words: it is an electric vehicle. That's all, the pure electric vehicles at this stage have "concept premium space", and after the popularization of new energy vehicles, there is no such premium ability;So there are only two options left for this car, one is to upgrade the range, drive system and configuration, and the other is to discontinue production. A comprehensive upgrade is equivalent to building a new car, and the design of the Xpeng G3i is mediocre, and it is better to stop production and release a new product than a comprehensive upgrade.
At present, there is no news about the discontinuation of production and sales of Xpeng P5, this statement is just the personal opinion of people familiar with the matter.
Judging from the current sales structure of Xpeng Motors, it is impossible for Xpeng P5 to stop production in the short term, after all, its sales of more than 2,000 units in a single month account for a large proportion;And this car has already launched the 2024 model, while the Xpeng G3i is still on sale for the 2022 model. However, the overall positioning of Xpeng P5 is indeed low, and the most important thing is that its vehicle system can no longer carry the latest intelligent driving system of Xpeng Motors, but intelligent driving is one of the main selling points of Xpeng Motors.
The author believes that the Xpeng P5 will not be discontinued in the short term, and may be replaced by new products in the future.
The Xpeng P5 is also an early product, and it also uses a front-wheel drive platform, which lacks driving funAnd the cruising range of 480-500 km is not ideal, the point is its 1569-17.490,000 ** is on the high side, referring to Leap C01 EV, Deep Blue SL03 EV and other cars, the ** of these medium-to-medium and large pure electric rear-drive sedans has overlapped with it, and even the threshold price has fallen below 150,000 yuan.
Therefore, Xpeng P5 and compact electric sedans with considerable positioning are mainly aimed at users in the B-end market, but with the continuous upgrading of the comprehensive level of cars at the same price, even in the B-end market, they will face increasing pressure.
*: If the Xpeng G3i decides to discontinue production and withdraw from the replacement model in the near future, and the ** of the replacement model is improved, then the time left for the Xpeng P5 is not much;Moreover, Xpeng Motors is likely to gradually abandon mainstream cars and pull the brand positioning to the mid-to-high-end camp.
On the contrary, if the positioning of the alternative model of Xpeng G3i is comparable, the next stage of Xpeng Motors may focus on the mainstream car market in the range of 10-200,000 yuan.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.