When everyone woke up in the morning, they saw Andy Lau's advertisement for "endorsement" of sauerkraut at a glance, did they feel a burst of surprise?Yes, you read that right, that Andy Lau with an extraordinary temperament has something to do with the down-to-earth sauerkraut!
Recently, a sauerkraut product with Andy Lau's portrait and name appeared on the market, which surprised many people. Many people are questioning, with Andy Lau's high-tech and high-grade endorsement image, will he really accept this kind of down-to-earth food advertisement?
In response, the food company responded that the advertisement for this sauerkraut product was authorized by Andy Lau's image, which is a derivative of the movie "The Wandering Earth 2", and has no direct relationship with Andy Lau himself. The company also stressed that there is no problem with the circulation of the product in the market, and if there is a problem, it will not circulate to the market.
However, some lawyers believe that such a response is not objective. Lawyer Lei Gang said that the product used Andy Lau's portrait and name, which has seriously infringed on Andy Lau's portrait rights and reputation rights. If Andy Lau did not sign an endorsement agreement, then this use of his portrait and name would be illegal.
In addition, the lawyer also believes that this kind of behavior has been suspected of unfair competition, which will make consumers mistakenly believe that this is Andy Lau's endorsed product, thus affecting consumers' choice.
Some netizens also agreed with this statement. They believe that even if the image is used with authorization, Andy Lau's image cannot be linked to the product at will. After all, Andy Lau has always been the spokesperson of high-grade and high-tech products, and it is indeed a little difficult to accept that he suddenly has a relationship with the down-to-earth sauerkraut.
However, some netizens believe that this is just a derivative of the movie "The Wandering Earth 2", and there is no malicious intent. They believe that it is understandable to use Andy Lau's image within the scope of the law, and the key is to see how and where to use it.
In short, although this sauerkraut product "endorsed" by Andy Lau is a little surprising and confusing, it also allows us to see the side of the star image being used commercially. It is hoped that in the future, the use of image can be more standardized and reasonable, so as not to cause misunderstanding and unnecessary controversy among consumers. What do you think about this?Feel free to leave a comment!