Respond to the times and create the future
Zhao Jiantang on the theory and practice of healthy beauty in Central China
Editor's note
Following the return of real estate to the "pillar industry" of the national economy, China's promotion of a new round of "housing reform" has attracted widespread attention from the market. In document No. 14 of the "Guiding Opinions on the Planning and Construction of Affordable Housing" issued by the People's Republic of China, it is clear that "promote the establishment of a new model for the transformation and development of the real estate industry", so that commercial housing can return to commodity attributes, meet the demand for improved housing, promote stable land prices, stable housing prices, and stable expectations, and promote the transformation and high-quality development of the real estate industry.
How to achieve high-quality development?It is a fundamental issue that Chinese real estate enterprises need to think about under the new situation. Those who observe the situation are wise, and those who control the situation win. As the helmsman of Huazhong Group, Chairman Zhao Jiantang combined his own work practice for more than 40 years, forward-looking thinking about the future development of China's real estate, deep insight into the construction of quality cities, and put forward the theory of building a "new life scene" around the changes in the demand for improved living in the new era, and innovatively developed healthy beauty products in Central China. He is full of enthusiasm and writes this article to interpret the "new ideas and new actions" of Huazhong Group, boost confidence in China's real estate industry, and promote high-quality development.
Body content sharing.
01 In response to the times, the road of high-quality development in Central China
We have entered a new era, what is the fundamental difference between the new era and the old era?It is the change of the main contradiction in society, that is, the transformation from a supply-led economy to a demand-led economy. Changes in market demand are bound to drive changes in the industry, at present, real estate has entered a period of deep transformation, the market run-in still takes time, supportive policies can only play a role in helping the transformation, as the main body of the market enterprises can judge the situation, grasp the general trend, focus on transformation, enhance the vitality of their own products and the competitiveness of the operating model, to see the determination and confidence of enterprises. Central China is keenly aware of this important change in the contradiction between supply and demand, and has adhered to the long-term product route, planned ahead, and focused on promoting industrial upgrading, product iteration, and operation model innovation, which has been widely recognized by improved customers, so as to maintain a relatively stable market and promote the healthy development of Central China Real Estate.
The history of the development of Central China is a history of struggle to "adapt to the times and continue to innovate". By responding to people's needs for a better life in the new era, we continue to deepen and iterate our products, and continuously improve the theory of healthy human settlements in Central China in practice.
In 2003, the "Notice on Promoting the Sustainable and Healthy Development of the Real Estate Market" was issued, and the real estate industry was officially designated as the "pillar industry of the national economy". Huazhong puts forward the concept of "cultural real estate, scientific and technological real estate, and responsible real estate", creates a "holiday brand", integrates the essence of world urban architecture, and brings customers a holiday cultural experience of "flying life". In 2005, we issued the "Declaration of Healthy Housing", in 2008, under the financial crisis, we proposed to "give the best products and return the market with confidence", and in 2010, we deeply studied the "Chinese style and Chinese feelings", created the "national house brand", and put forward the concept of "Jiuhe Building Houses". Whether it is in the era of housing shortage or facing the impact of the financial crisis, Huazhong has always been value-oriented to serve people's needs, build quality with real gold, establish a brand with honest service, innovate products, innovate services, and create value.
丨Real view of the city of Athens on holidays.
丨Real view of the National Mansion Huayuan.
In 2015, as the development of real estate entered a new normal, the industry market became more mature, and social consumption became more rational, we actively explored new market needs and took the initiative to adjust the industrial structure. In 2016, we made a strategic decision for comprehensive transformation and development, with the original intention of solving the "big city disease", in Laiyuan, Liangcheng, western Beijing, adhering to the concept of "ecology, life, and life" integration of production, creating a beautiful world between green mountains and green waters, and developing and building a "Central China Town", providing customers with a spiritual paradise to return to nature and remember nostalgia.
丨Central China Town, building a new pattern of transformation and development.
In 2019, I predict that the market has shifted from supply-led to demand-led. This was based on factors such as the size of the Chinese population at that time, China's urbanization rate, housing stock, and the scale of economic development in line with the people's growing needs for a better life. After more than 20 years of extensive development of real estate, hundreds of millions of houses have been built, which has enabled China's cities to bid farewell to the era of "housing shortage" and enter the era of "quality human settlement". The essence of quality life is to realize the modernization of the city, scientific and technological support will become the core competitiveness of real estate under the new situation, and the profound cultural connotation will become the spiritual tower of real estate products.
丨The real scene of Shangyuyuan Wenyuan.
Based on this judgment, we have innovated and developed the first-class human settlements represented by Shang Yuyuan, from top-level design to institutional mechanism process, from scene design to customer experience, and make all-round efforts. We take culture as the foundation and science and technology as the support to form a scientific product system and enhance product strength. We respect and respect customers, promote the model innovation from "operating products to operating customers", create a three-dimensional space of "physical, emotional and spiritual", create new life scenarios, redefine residential life, and promote the revolution of urban life.
It is precisely because we adhere to the "customer-oriented" and adhere to the scientific concept of "advocating goodness and benefiting the people", and practice has proved that our development projects have been widely praised by the society, and our product innovations are in line with market demand. The real estate brand in Central China has withstood the test of market continuity, and in the complex and severe external environment, the sales of Shangyuyuan in Central China ranked among the top 1 in the region, and Rainbow City won a full house at the opening. The cases that are popular in the whole city have confirmed that the products, services and brands of Central China have won the hearts of the people, forming the "Central China phenomenon" that will sell well at the opening.
丨Shangyuyuan Wenyuan opened in a grand manner.
丨Rainbow City opened in a grand manner.
The phenomenon of Central China is the victorious result of Central China's business philosophy and product line. For a long time, Huazhong has adhered to "productism" and insisted that the houses built should be responsible for customers, society, and the history, present and future of the city. Each architectural work is a shining little star, which does not look very big, but it has left a bright beam of light in the history of the city's development and has become a memory of the city's context.
02 Create the future, the north bank of Huaxi leads the healthy and beautiful house
Only a brand that keeps pace with the times can have vigorous vitality;Only a responsible brand can have sustainable development. Instead of flowers and applause, we think about what we should doWhat can we do?First of all, it is necessary to gain insight into the changes in customer needs, grasp the two routes, that is, to do the right products and operations, to provide customers with "good products, good services, and good life", and to inject "new kinetic energy, new vitality, and new value" into urban development.
In 2023, based on the theme of "Responding to the Times, Creating the Future", I put forward the proposition of a healthy and livable new life, based on the north city of Baoding, and deeply studying Chinese culture in Central China, building the north bank project of Huaxi with "high profile, high quality and high standards", and building the Silk Road Flower Language Theme Park, integrating more humanities, arts, and scientific and technological elements into the planning and construction, building an urban ecological and livable demonstration area, and opening a healthy and beautiful life in Central China.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
To build a healthy and beautiful home, we need a "humanistic spirit". With more than 40 years of development, Central China has adhered to the principle of "morality". The core connotation of "morality" culture is "goodness", kindness is the heart, including the heart of great love, the heart of awe, the heart of the world, which boils down to "respecting heaven and loving people", respecting people, respecting nature, respecting the law of social development, loving the country, loving the hometown, and loving customers. We follow this founding concept, all the buildings in Central China are grown from the fertile soil of China's profound culture, and are fresh and soulful. All industries in Central China inherit the genes of Chinese culture, carry forward China's traditional culture, and enrich customers' life experience with cultural values.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
The 5,000-year-old civilization of the Chinese nation is continuous, and the humanities theories such as Confucianism and Taoism complement each other, integrate and inclusive, broad and profound, and many concepts are reflected in the architecture, such as the unity of heaven and man, etc., which will be reflected in the architectural modeling elements and symbols, forming a unique Chinese architectural language.
In terms of architectural design, the north bank of Huaxi adopts a solemn and elegant three-stage design. Its concept can be traced back to the record of "every house has three points" in the ancient classic architectural work "The Book of Wood", which clearly indicates the Chinese architectural composition method that has been inherited for thousands of years - roof, body and foundation. The official hat eaves of the upper section of the north bank of Huaxi are calm and dignified, implying that they are rising step by stepThe middle section strengthens the column lines, and the classic Yajin collocation is supplemented by the concept of "gold inlaid with jade", so that the building presents a gild-like noble textureIn the lower section, Kiev uses Chinese elements, not only inherits Chinese genes, but also uses modern building materials and construction techniques to externalize the beauty of the elegant ritual order in Chinese architecture to the fullest.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
Chinese architecture and Chinese gardens complement each other, and the architecture is integrated into the garden to form an ecological livability. The craftsmanship of the garden is like a Chinese landscape painting, the beauty of the landscape is seen between square inches, no matter the size of the yard makes people feel cordial and natural, the so-called "although made by people, it is like opening from the sky". The Chinese courtyard, representing the character of the nation, is a kind of orderly gentleness, and a kind of wisdom of heaven, earth and man.
On the north bank of Huaxi, Central China inherits the essence of Chinese courtyard culture, interprets the first-class ritual order in three dimensions, and reconstructs the oriental residential aesthetics hidden in the city. In the residential neighborhood space, a wealth of elegant living facilities are also designed, which are closely integrated with the daily life needs of the owners, such as "elegant gathering, neighborhood socialization, leisure sports, culture and art", so that the family can return to nature and tranquility. In order to bring a better cultural living experience, on the north side of the north bank of Huaxi, Central China will build a high-standard "Silk Road Flower Language Park", featuring the thousand-year-old Dunhuang culture, integrating the historical civilization of the Silk Road and the Ancient Tea Horse Road, and in the context of the "Belt and Road" initiative, let the beauty of Dunhuang bloom new flowers and let cultural self-confidence set sail.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
In addition to physical attributes, housing products also have important social, humanistic and spiritual attributes, and these attributes determine the comprehensive value of housing products. Huazhong's product innovation is a newly designed product architecture, which fully considers the comprehensive attributes, so that the housing products we develop have residential value, urban value, artistic value, cultural value and spiritual value. Only such products are the products needed by the society, in order to meet the "three-dimensional life" of the customer's family, that is, the material, emotional, spiritual space needs and the needs of a better life.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
To build a healthy and beautiful home, we need the "spirit of science and technology". For many real estate companies, choosing advanced science and technology and construction methods means high costs, high investment and more complex management systems, and many enterprises choose to give up because of cost savings. However, Central China has always adhered to the fundamental direction of green development, supported by science and technology, driven by innovation, and promoted comprehensive transformation and development. On the one hand, it actively responds to the national strategy of "carbon peak" and "carbon neutrality", undertakes the mission of urban construction, and helps the development of low-carbon cities, and on the other hand, it uses advanced science and technology to build a complete green building system and community smart system to provide people with a safer, more comfortable and healthier living environment.
丨Central China science and technology system display.
The strength of science and technology is the gold and silver mountains of Central China, and the cultural strength is the fertile soil and fertile land of Central China. We work in accordance with the principle of "as long as it is good for the owners, we can do it", and constantly improve the intelligent and technological content of our products, just to bring high-quality life enjoyment to our families. More than 160 innovative technologies and intelligent applications have been applied in Shangyuyuan, and 71 upgrades have been carried out in Rainbow City, covering various dimensions such as "process construction method, intelligent construction, material application, smart community, and healthy environment", continuously improving the quality of engineering and living life. With its advanced design concept, Shangyuyuan won the "China Jingrui Science and Technology Award", and the passive house of Shangyuyuan Xiyuan was certified as an "ultra-low energy consumption building project", which is a full affirmation of the society's high-quality product strength in Central China.
On the north bank of Huaxi, Huazhong will deeply study the "four new" applications from the aspects of healthy environment, healthy access, healthy home and health service, empower product design with science and technology, and create a healthy community, a scientific and technological community and a future smart community in the new era through the scientific configuration of building materials, construction technology and high-performance equipment, so that our customers can enjoy the most advanced scientific and technological achievements in modern society. At the same time, we will continue to improve the application of green energy in residential buildings, by increasing the proportion of windows and walls, so that the indoor can enjoy more abundant sunlight, deeply excavate the practical functions of greening in the park, and improve the amount of green by optimizing tree species, changing the micro-environment of residential areas, purifying the air, and increasing the amount of oxygen, so that Huazhong housing products can become the carrier of quality life.
丨Renderings of the north bank of Huaxi, subject to the approval of the planning department.
To build a healthy and beautiful home, we need "craftsman spirit". Build a project, erect a monument. No matter how ever-changing the industry situation is, we believe that people's yearning for a better life is eternal, and as long as the product is done well, customers will recognize it. Adhering to the leading nature of products, high quality, high efficiency, high-tech content and cultural content, and creating high-quality residences that meet customer needs has always been the original intention of Central China, and it is also a consistent development direction.
In the process of project construction, we always adhere to the "three hearts", that is, intentions, ingenuity, and peace of mind. Attentively, in the process of product creation;Ingenuity is the attitude of excellence, the endless pursuit of high-quality products, ingenuity and awe, and awe of the cause and product creation;Rest assured, that is, to create a good house that reassures customers. The "three hearts" express the "truth, goodness and beauty" of China's "moral" culture, among which: "truth" means to have sincerity and meticulous work;"Goodness", that is, to create products with great love and awe, and form "great beauty". Only in this way can the project be not only a "man-made project", but a "heaven and earth workmanship" that transcends the building itself, that is, a high-quality beautiful artwork.
丨Chairman Zhao Jiantang went to the front line to guide the construction of the project.
For a long time, Huazhong has been impressing people with quality. In order to achieve the leading position of products, we have built our own entity subsidiaries, Tongheng Construction and Mingze Electromechanical, cultivated our own professional and high-quality "industrial army", reformed traditional production tools, applied new modern and intelligent construction equipment and management tools, and promoted intelligent construction and digital management of projects, so as to "improve quality and efficiency". We adhere to high standards of design, high standards of construction, and high standards of delivery, and constantly improve the construction and control system of quality engineering innovation standards in Central China, and always be responsible for customers and society. We never skimp on cost, the introduction of high-end brands in the industry, the windows of Jade Garden and Rainbow City are selected German Mercer brand, the entrance door is selected Wang Li brand, the elevator is selected Hitachi brand, with high-quality building materials to bring a comfortable living experience.
丨Rainbow City under construction.
For the upcoming "North Bank of Huaxi", we hope that it can become an ideal place for Chinese people to live, in line with the aesthetics of oriental human settlements, and lead a high-quality and beautiful life. In a higher sense, it reflects the humanistic expression and civilization progress of a city, and sets a new benchmark for people's pursuit of quality life in the new era.
Respond to the times and create the futureHuazhong put forward such a theme, in fact, for the real estate industry to draw a broader space for development, humanistic innovation and technology application. The "three spaces" meet people's three needs of "material, emotional and spiritual", and realize the integration of "ecology, life and life" at a higher level. We firmly believe that the greatest gain is not in the result, but in this way, it will lead to a sustained thinking and exploration from the industry to the public, enriching our architectural culture and habitat theory. Central China will move forward firmly on the road of building a healthy beauty in China, serve the society and create the future.