Perhaps the champion of the 2023 Chinese New Year stalls has been decided.
In recent years, the importance of the Lunar New Year stalls has gradually diminished, and it can no longer even be regarded as the first period. Although some of the highly anticipated blockbusters have been postponed to the Lunar New Year due to the impact of masks, the reality has proved that it is difficult to carry the pressure of these blockbusters during the cold season.
Even a blockbuster of the level of "The Three Teams" is very difficult to reach a box office of 500 million.
The box office broke through 2800 million, won the championship for 5 consecutive days, "The Three Majors" still can't catch up, and Huang Bo's champion status is stable!
As of 22 o'clock on December 19, the box office rankings of the mainland on the day were "The Three Teams" and "Angry Tide" won the first and second places.
The box office sales of "The Three Teams" broke the record of 19.36 million in a single day, and the proportion of scheduled films reached 248%。The film is ahead of other new films in the same period in terms of box office data, and has won the box office championship for 5 consecutive days after its release, and the cumulative box office has also exceeded 2800 million.
Chen Sicheng seems to be completely dissatisfied with this result, and by his standards, it is a failure.
As a top commercial blockbuster, Chen Sicheng and Zhang Yi's salaries are quite expensive. According to online reports, the production cost of this blockbuster is more than 200 million, plus the cost of publicity and distribution, it is expected that "The Three Teams" will need to reach a box office of about 600 million to make a profit. However, based on the current box office performance, it is unlikely that the film will eventually reach a box office of more than 500 million.
The lack of explosiveness of The Three Majors is the first problem caused by the deserted market.
The second thing is that Aquaman 2 is about to be released. As the highest-cost blockbuster for this year's Chinese New Year, "Aquaman 2" cost 2$1.5 billion production, equivalent to 1.5 billion yuan. Considering the influence of the previous work, although Hollywood's blockbusters have not performed well this year, "Aquaman 2" is still the strongest competitor of "The Three Teams". On December 20, the pre-rehearsal proportion of "Aquaman 2" exceeded 398%, while "The Three Majors" dropped to 176%。
In the face of the continuous onslaught of competitors, the box office pressure faced by "The Three Teams" is extremely huge.
The Three Teams" was highly anticipated before its release, and it is the only work among the new films in December that is expected to exceed 1 billion box office, and is regarded as the savior of the Chinese New Year. However, unexpectedly, he couldn't catch up with "Wading Through the Sea of Anger" starring Huang Bo, who easily won the box office championship for the Chinese New Year.
On the fifth day of its release, the daily box office of "Wading Through the Sea of Wrath" was still as high as 26 million.
Although the cumulative box office of "Wading in the Sea of Wrath" is only 26.3 billion, but we should not ignore the fact that it did not have a large-scale screening. In contrast, "The Three Teams" was screened 7 days before its release, and even the box office exceeded 100 million. Therefore, the cumulative box office of "The Three Majors" in the first 5 days of its official release was only 1800 million.
It can be seen that the box office growth rate of "The Three Teams" is completely unable to catch up with "Wading through the Angry Sea".
As of now, the box office of "Wading the Sea of Wrath" has reached 54.6 billion yuan. For "The Three Teams", there is almost no probability of completing the overtake. Huang Bo's box office champion for the Chinese New Year is still firmly retained.
The box office of "The Three Teams" fell short of expectations, and another reason for this is the competition of "Raging Tide".
The production cost of "Angry Tide" is not high, and the wisest thing is to hire Hong Kong and Taiwan actors such as Zhang Jiahui, Ruan Jingtian, Wang Dalu, Qin Pei, etc., these actors are very cost-effective. This movie is produced by Taochang, which can be said to be a well-made online movie that can be shown in theaters.
However, the simple and straightforward plot of "Raging Tide" satisfies the audience, probably because the audience likes this kind of simple, brutal, and passionate action movie.
The movie "Raging Tide" has a single-day box office of more than 11.55 million, and the film scheduling rate is 182%, but the box office share is as high as 218%。Compared to the movie "The Three Teams", the attendance rate is higher. The film was released for 4 days, and the box office exceeded 1100 million. According to online reports, the production cost of the film is about 30 million. Based on current trends, the final box office of the film is expected to exceed 2500 million, so it can be called the big dark horse of this year's Chinese New Year.
Twinkle Star is the strongest contender for Huang Bo's title, while Goldfinger failed to attract enough heat.
In recent years, although the Lunar New Year show has lost some of its appeal, the Chinese New Year's Eve show has become more and more popular.
Especially this year's "Twinkle Twinkle Twinkle Star" is really surprising. This year's Chinese New Year's Eve new film lineup is very strong, Andy Lau brought "Stealth" and "Goldfinger", while Dapeng launched the comedy "Annual Meeting Can't Stop", plus the return work of Feng Xiaogang, the king of Chinese New Year films, "If You Are Honest Do Not Disturb 3".
I thought that this game would be a fierce competition, but I didn't expect the "Twinkle Twinkle Twinkle Star" competition to end early.
As of December 19, the advance box office of "Twinkle Twinkle Twinkle Star" has exceeded 26.5 billion, exceeding the pre-sale box office record set by "The Wandering Earth 2" this year. It successfully booked the Chinese New Year's Eve box office champion in advance. However, fans are worried about whether the box office momentum and publicity effect of the new film will last, as last year's "The Last Night on Earth" was frantically marketed on Chinese New Year's Eve.
The film broke 2 at the box office on the first day6.2 billion, but the final box office was only 28.2 billion, setting a record for the next day decline in movie history!
Twinkle Twinkle Twinkle Star is a typical fan-oriented movie that may only have a one-day box office hit. If it is possible, it will challenge Huang Bo's "Wading through the Sea of Anger" to become the champion of the Lunar New Year, and it is also the only new film that is expected to break the box office of 1 billion.
Goldfinger", "If You Are the Truth, Do Not Disturb 3" and other popular movies that have attracted much attention to win the championship have generally been cold after the pre-sale, and the box office performance is expected to be poor.