The linkage cooperation between "Light Encounter" and "Egg Boy Party" was officially launched on November 24, which quickly aroused the enthusiasm of players to participate, and also created a number of hot topics to become popular. Among them, the players of "Light Encounter" wore yellow guide hats to help players from another game world follow the light and guide the way, and this warm scene touched many players and successfully aroused heated discussions on the whole network.
Since its launch, "Light Encounter" has been constantly out of the circle with its beautiful painting style and first-class gameplay, passing on warmth and goodwill to the majority of players. And "Egg Boy Party" relies on the interaction and collision of acquaintances to achieve the emotional integration of users. Based on the common social emotion, guided by the warm atmosphere of the "Light Encounter" community, players move forward hand in hand around the theme of love and help, like old friends who have not seen each other for many years. This loving and interactive atmosphere has also successfully activated the content ecology of the respective games of both parties, demonstrating the fully empowering experience of game x social networking.
In this collaboration, "Light Encounter" and "Egg Boy Party" have carefully designed limited linkage props that represent each other's imprints, such as the Enthusiastic Guiding Hat, Egg Boy Linkage Limited Jellyfish Head, Avatar Frame, and other props. Users can obtain these items by completing designated tasks, making the experience more surprising for players, thus deepening the emotional connection between players on both sides.
As the experience progresses, new players will find more surprises. For example, some photo altars in "Light Encounter" will be transformed into eggboy party limited altars, and users can record a photo as a souvenir by clicking on it. Wearing a "zealous guiding hat", the Child of Light also thoughtfully recorded a teaching strategy called "Shadow Candle".
The ecological integration experience full of surprises has also attracted a large number of egg boy players to pour into "Light Encounter". And the players of "Light Encounter" also did their best to be the landlord, taking the egg boy new players to do tasks and receive props, and they were very busy.
Driven by the interactive atmosphere of love between players on both sides, this linkage also broke the circle with good social feedback. Egg Boy Light Encounter Linkage Light Encounter Guidance Group Gathering When Light Encounter Players Help Egg Boy Sprout and other related entries continue to ferment, the cumulative popularity of the whole network has reached 3500 million.
At the same time, the players' enthusiasm for the second creation is also very high, and according to the ** content created by the activity experience, a diversified ** has been created around the interaction moments and interests of users on both sides, triggering viral spread on the short** platform.
There are even a number of interesting short hot words, such as "I met a soft-hearted god in Guangyu", and "I met a soft-hearted god in Guangyu", which showed the emotional flow of players under the integration of content ecology and further promoted the circle-breaking effect of this linkage.
By focusing on the connection point of beautiful bonds between people, the two sides gave full play to the characteristics of both sides in game content and social gameplay, and matched the good atmosphere of mutual assistance and mutual love in the community, which successfully stimulated the creative enthusiasm of players on both sides, and finally made the player's own story content popular out of the circle, making this linkage a differentiated road and becoming an industry model for game linkage.
From the perspective of the industry, thanks to NetEase Games' deep cultivation of the content + social model, the two high-popularity social game products "Light Encounter" and "Egg Boy Party" have formed a better linkage effect by exploring the emotions carried by the game and creating a blend of emotions and content, injecting new thinking into the social casual game track, and also bringing a strong demonstration effect to the brand linkage that has been reduced to a marketing gimmick.