In September this year, BMW officially announced that the next generation of MINI pure electric models will be put into production in China, and the production task of this model naturally falls on the shoulders of the beam car jointly built by the BMW Group and Great Wall Motor.
In mid-October, the domestic MINI pure electric model officially rolled off the assembly line at the Zhangjiagang plant of Beam Automobile, and at the subsequent Guangzhou Auto Show, the new MINI pure electric model successfully completed its debut. However, at the auto show, the mini pure electric model is really just a show, and the official has not announced any substantive content.
Recently, the street photography of the new Mini Cooper three-door version of the pure electric model was on the Internet, and along with the street photography, there was also a comment reply from a relevant salesperson. The sales staff said that the mini pure electric model will be launched in the first quarter of 2024, and the guidance for the basic version of the model** may be less than 200,000 yuan.
What is the strength?According to the information currently known, the MINI pure electric model will be the first to be put into production in China, and this model will also be the result of the localization of Beam Motors.
In terms of exterior design, the all-new Mini Cooper three-door pure electric model retains a lot of classic design elements of gasoline models, while adding some features of new energy models. The front part of the front part has a rounded rectangular front grille, and the interior is hollowed out, and the right part is inlaid with the S logo. The unique oval headlight cluster above is still cute, and the multi-level daytime running lights inside show good recognition.
The all-new Mini Cooper three-door all-electric model has a relatively low body design, the vehicle adopts the brand's signature small lines, and the length of the car is not particularly outrageously lengthened, and the visual effect is quite harmonious. At the same time, the car's A B C pillar has a hidden design, the roof is straight, almost parallel to the waistline, the bottom is equipped with large silver-black multi-spoke wheels, and the rounded exterior mirrors and semi-hidden door handles and other elements are not absent, basically belonging to the original attitude.
The rear of the all-new Mini Cooper three-door all-electric model has a new design, with a more unique triangular structure for the taillight clusters, and the original Mizi flag element has been significantly diluted. More forks have been added to the details, and it looks quite stunning. The rear surround of the bottom has a diffuser trim, which is more in line with the sporty style of the vehicle. In addition, the unique Cooper S logo is inlaid on the black trim plate in the middle of the tail light cluster.
Judging from the interior renderings on the Internet, the new Mini Cooper three-door version of the pure electric model still maintains a retro and rounded style in the interior design part, the most innovative of which is the floating circular OLED display screen on the center console, it is reported that it is integrated with a new mini operating system, and matched with mini intelligent personal assistant, which can provide a variety of stylized digital images.
It is understood that the all-new Mini Cooper three-door pure electric model will be available in two power and range versions. The E version is equipped with a single electric motor with a maximum output of 135 kW and a peak torque of 290 Nm, and a range of 305 km on WLTC. The SE model is equipped with a drive motor with an output of 160 kW and a peak torque of 330 Nm, and the official acceleration time of 100 km/h can reach 6In 7 seconds, the WLTC range is 402 km. In comparison, the launch of the main competitor of the model, the Smart Phantom 1, is matched with a single motor output of 200 kW and a WLTC range of 440 km, so the new Mini Cooper three-door all-electric model has no obvious advantages.
Will there be a market?
The news that the mini electric model has finally made substantial progress after a long wait is gratifying, but such a long wait will inevitably disappoint many consumers. After all, the news of the MINI pure electric model has been spread three years ago, on the other hand, Mercedes-Benz and Geely have already completed the production and launch of two pure electric products. It was clear that BMW's movements were too lagging behind.
As we all know, the unique styling design and petty bourgeois positioning has always been the killer feature of the mini brand, but the current information of the mini pure electric vehicle model, whether the car can win the market, to play a big question mark. It can be said that the novelty brought by the MINI pure electric model is quite limited, and there is no obvious gap between the exterior and the interior and the previous fuel products. In terms of the key power and endurance performance of new energy products, the mini pure electric model was beaten by the smart elf 1. If you speak with strength, the mini pure electric model may have to stand aside.
In terms of the price of more sensitive models, even if the entry version of the mini pure electric model is priced at less than 200,000 yuan, I am afraid it will be difficult to make achievements. The choice of the price range of 200,000 yuan is too great, and the mini of the marginal brand is the first time to test the water of new energyMaybe in the end, I really have to answer that sentence: no price reduction of 80,000 yuan and no sales?
Summary. Uncle Che believes that the strength of mini pure electric vehicles is mediocre, and it is difficult for them to support the starting sale of 200,000 yuan. For reference, the current discount range of the BMW i3 can reach 140,000 yuan, and how much are you going to reduce if you want to sell a mini pure electric model starting at 200,000 yuan?
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