Leisure marinated food is a kind of traditional Chinese cuisine, which is made of the internal organs, limbs or other parts of ducks, chickens, pigs and other animals as raw materials, and is made by pickling, marinating, cooking and frying, which has the characteristics of spicy and tender, attractive color and rich nutrition. Across China, casual marinated food has a wide range of consumer groups, especially in night markets, street stalls, convenience stores and other places, and is loved by many young people.
Among the many leisure marinated food brands, Juewei Food Co., Ltd. (hereinafter referred to as "Juewei") is undoubtedly the most influential and competitive one. Founded in 2008 and headquartered in Changsha, Hunan Province, Juewei is a company whose main business is the production and sales of leisure marinated food, as well as the operation and management of the franchise system. On March 17, 2017, Juewei was listed on the Shanghai ** Stock Exchange, becoming the first listed leisure marinated food company in China.
The core brand of Juewei is Juewei duck neck, which is a marinated food with duck neck as the main raw material, carefully cooked with secret spices, integrated with Chuxiang traditional food cooking techniques, combined with the traditional medicine and dietary recipe of the motherland, absorbing the strengths of others, and accumulating years of painstaking development. Juewei duck neck has a fresh and spicy taste, tight meat, toughness and chewiness, mellow taste and long taste, and is the most representative and competitive product of Juewei. In addition to Juewei duck neck, Juewei has also launched a variety of flavors and categories of leisure marinated food, such as duck head, duck tongue, duck heart, duck intestines, duck zhen, duck claws, duck legs, tripe, duck liver, duck esophagus, duck collarbone and other duck meat products, as well as shrimp balls, crab claws, scallops, plate fish and other seafood products, to meet the needs and preferences of different consumers.
Juewei not only has strict quality control and innovation ability in products, but also has advanced management concepts and operational capabilities in the franchise model. Juewei adopts the production and operation model of "one market, one production base, and one distribution chain", and has established a large-scale food processing and production base covering the Yangtze River Basin, the Pearl River Basin, the Yellow River Basin, and the Songhua River Basin, as well as a franchised retail monopoly network with a total of more than 15,000 stores. Juewei also improves the internal basic management level of the enterprise, strengthens product quality control, promotes corporate brand building, provides all-round support and services for franchisees, and realizes win-win development with franchisees.
As a leader in China's leisure marinated food chain, Juewei has always adhered to the development idea of "seeking development by quality and promoting development by brand", with the corporate mission of "committed to allowing the public to obtain safe, healthy and rich special food in the most convenient way, and enjoy the passion and joy of life", with the enterprise spirit of "down-to-earth and ambitious", and abiding by the core values of "integrity, responsibility, collaboration, passion and sharing", and constantly striving for "striving to build a first-class specialty food platform". In the future development, Juewei will continue to adhere to the concept of "creating industry standards and leading the development of the industry", continuously improve product quality and brand image, expand market channels and consumption scenarios, strengthen R&D innovation and social responsibility, provide consumers with more and better leisure marinated food, provide more and better cooperation opportunities for franchisees, and create more and better value for the society.