After more than ten years of rapid development, China's e-commerce industry has gradually entered a mature period. Many new small and medium-sized sellers faced the involution of the Red Sea category, carefully selected products, and did not choose popular categories such as food, beauty, clothing, etc., but chose relatively niche categories to break through
Due to the fact that some sellers do not know much about the online market and lack operational skills, the niche categories they operate have not been able to open up the situation for a long time, and they are in a dilemma. In the face of such a situation, how does Hancong e-commerce help sellers break out of the encirclement, explore a new world, and obtain deterministic growth?
Background of the case
The store's products are relatively niche, mainly spring plates, spring cards and buckle cards, and even many people have heard of this kind of product for the first time. The overall market volume is not large, mainly for enterprise users.
Hancong e-commerce will start cooperating with the store on October 6, 2023, and the store before taking over is a pure new store without any foundation. After a series of optimizations, the store is now in the second tier, with sales of 54w, the number of paid orders is 1047, the business is in good condition, and the data is growing steadily.
Comparison of actual data of store operation
The situation of the store before taking over: the store just left the store in September, and the number of buyers paid in September was only 10 people, all of whom were relatives and friends found by the shopkeeper to make a basic evaluation for the new store. We took over the store on 10/6/23.
In the first month after operation: the through train service promotion was opened, with a daily budget of about 200, and the through train PPC was gradually adjusted, from about 2 yuan at the beginning of a click, and then stabilized at about 1 yuan. At the same time, we also did coupon marketing to promote conversions. Up to 2000+ free search visitors in November.
Second month after operation: As of November 29, store sales soared to 54W, the free search traffic is 6600+, which is the same as the paid traffic, and the store data continues to improve comprehensively and steadily.
Sub-categories usually have relatively little competition, and for novice sellers, entering sub-categories can avoid facing fierce competition and high risks. By establishing a dominant position in a small category, sellers can more easily attract their target audience and get a steady stream of orders.
However, it should be noted that for some novice sellers, the market size of small categories may be relatively small, and it may take more time and effort to open the market and obtain stable orders. Therefore, when choosing a small category, sellers need to comprehensively consider factors such as market size, competition, and their own resources.
As a refined one-stop e-commerce service platform, Hancong e-commerce has a strong team and has provided professional services for 60,000+ sellers. Leave professional problems to a professional team, find Hancong e-commerce agent to solve operational problems, and escort your store to achieve efficient growth.