The night economy creates a warm atmosphere

Mondo Home Updated on 2024-01-30

Original title: The night economy creates a warm atmosphere.

Economic reporter Liu Cheng.

Market, courtyard, sea view, ......No. 21 Taipingjiao 1st Road has become one of the popular winter fashion consumption places for tourists in Shinan District, Qingdao City.

The wooden staircase creaks with footsteps, the retro-elegant courtyard is a moment of time, the golden sand and large reefs of the evening make you look at the sea and the sky, and the aroma of chocolate and mulled beer is ......intertwined with jazz musicThe increasingly busy and lively night-time economy has fueled the consumer market in Shinan District and made Shinan "hot".

I went the day after the event started last Saturday. Talking about Jazz Garden, Qingdao citizen Chen Le enthusiastically shared his experience, "There are a lot of people, it is very lively, and the stalls and shops of coffee and desserts are very stylish." Immersed in the winter atmosphere of Jazz Town, the old town is lively and warm with the blessing of the night economy.

The night economy is the fireworks that rise from the city. Wang Xiaolei, head of the China Region of the Belgian-Chinese Culture and Arts Society, said: "In order to stimulate winter consumption and make everyone willing to go out shopping in winter, we use jazz to create highlights on the one hand, and on the other hand, attract young people's enthusiasm for participation through food and wine from all over the world. ”

In order to stimulate the vitality of the market, since the beginning of winter, Shinan District has renovated its business formats, created scenes, and upgraded activities, focusing on creating a series of young and scenario-based cultural, commercial and tourism activities, continuously enriching the night tour experience in the historical city, fully releasing the consumption potential of the "night economy", driving the active recovery of business flows, and making the consumer market continue to heat up.

Under the hundred-year-old ginkgo tree, drinking a cup of hot tea, Cao Yi, a Xinjiang tourist who came to Qingdao, took the Little Red House Art Museum as the first stop to check in, and sat around the tea stove with her boyfriend. "The feeling of relaxation came out all at once. Cao Yi said.

A stove, a grill, a teapot, and some dried fruits, persimmons, slow cooking, the tea is fragrant, and the mood is calm in the curling fireworks. The rise of "cooking tea around the hearth" not only enriches the leisure mode of young people, but also sets off a wave of winter consumption boom.

Tea sets, screens, bamboo forests, ponds, red carp ......The Nanzhi Restaurant in Silverfish Lane presents the elegance and romance of new Chinese style. Three or two cats passed by lazily, around the stove, boiling tea, roasting food, and then covering the store's warm blankets, comfort and comfort spontaneously emerged. Whether it is a tourist from outside the city who has just gotten off the train, a fashionable hipster who has come to experience it, or a 9-to-5 urban migrant worker, they have all come here one after another to dispel the cold and comfort their souls. The Xizhi Bistro near St. Paul's Church focuses on the style of a Japanese-style late-night canteen, and in winter, it offers a hearth and a small hot pot, making it a good place for urban youth who want to unwind after work. Many shops have added steaming side stoves, hanging stoves and hot pots and various pot materials, and businesses that continue to innovate their business methods make the tea boiled around the stove more blossom and meet the diversified and personalized needs of customers.

In the process of urban renewal, the more "night" the Shinan District is, the more beautiful it is. Since the beginning of this year, Shinan District has focused on creating a number of diversified consumption scenarios and "Internet celebrity check-in places" such as night food, night shopping, night tours, night entertainment, and night reading. In this winter, the warm light illuminates the leisure and comfort of consumers, and the high heat of night economy consumption fuels the city's fireworks, releasing the warmth and vitality of the city.

From the long table banquet in the street in March, to the wild wontons in the street, and now the warm-up season in Taixingli, including the opening of the Pichai Courtyard in the early stage, a series of formats and projects have been launched, all in order to attract more people, especially young people, to return to the old city. Zhu Lidong, deputy general manager of Qingdao Haiyuanli Commercial Operation Management, said, "We hope that this area will become a nightlife brand in Shangjieli and a destination for nightlife in Qingdao." ”

Shuttling through Shinan District at night, whether it is shopping malls, restaurants, scenic spots, street markets, bustling tourists, lively scenes, can make people feel the vitality and warmth of the city. In the future, Shinan District will continue to innovate new consumption scenes, create rich night activities, bring more surprises and romance to consumers, and support the city's night economy with warmth and warmth, making this winter very lively.

*:Economy**.

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