It produces bicycles, strollers and toys every year4.5 billion units (pieces), of which the sales of baby carriages account for half of the national market. From breaking the ground and being depressed several times to coming back from the dead and entering the track of benign development, ......Xingtai Pingxiang has become the country's largest bicycle parts production base and stroller production base. In 2023, the children's carriage industry cluster in Pingxiang County will be selected into the list of national small and medium-sized enterprise characteristic industrial clusters.
Inscription. The southern Hebei Plain, on the bank of the Fuzhang River, Xingtai Ping Township, is famous.
Plum blossom boxing "flowers" bloom in all directions, and children's carriages ride all over China. As a result, Pingxiang has two well-known business cards: "the hometown of China's plum blossom boxing" and "the capital of China's children's carriages".
Drive along the Ding (Zhou) Wei (County) line from south to north into Pingxiang County, you will see a tall sculpture: the country's largest bicycle-themed sculpture - "Sun Rises and Moon Heng".
The sculpture is mainly composed of a silver wheel and a golden bicycle, symbolizing the thriving bicycle and stroller industry in Pingxiang.
A famous bicycle city, the hometown of new cultural tourism. Today, Pingxiang, a thousand-year-old county, is "young" because of the vigorous development of the stroller industry.
The "counterattack" of Hegumiao Town
Poor and flat townships, poor villages, crops are not harvested every year, and Suaeda grows in saline-alkali land. This passage has been circulated in the southern Hebei Plain for many years, and Pingxiang has also been a key county in the national poverty alleviation and development work.
In the 70s of the 20th century, bicycles were regarded as one of the "three major items" (watches, bicycles, and sewing machines) necessary for marriage. At that time, there was a shortage of supplies, and the family bought a bicycle, which is comparable to buying a car today. If the groom comes to greet his relatives on a famous bicycle such as "Permanent", "Phoenix" or "Flying Pigeon", it is quite a beautiful thing.
The meaning and emotion that the older generation gave to the bicycle is difficult for us to appreciate today. The old people said that at that time, the family had a bicycle, which was not only convenient to go out, but also relied on it to carry the daily necessities of the family. Bicycles are the collective memory of an era.
In 1971, Pan Baose, a villager from Huohong Village, Pingxiang County, bought bicycle parts such as frames and pedals from the then county hardware company and Qicun Supply and Marketing Cooperative, and tried to assemble a bicycle by himself. Because there is no sign and the body is all black, this car is nicknamed "Black Tiger" by the neighborhood.
"Miscellaneous bikes" – a name that people use to describe unlicensed bikes that are assembled from parts.
Miscellaneous bicycles are naturally not as good as the quality and fame of brand-name bicycles, but such rustic bicycles are cheap, so that those families who are not financially well-off can afford to buy bicycles from now on.
The news that Pingxiang was able to assemble miscellaneous bicycles spread far and wide, and more and more people came to look for them. Correspondingly, some people with exquisite handicrafts have assembled it to earn profits and subsidize their families.
However, the premise of assembling a miscellaneous bicycle is to have a complete set of parts. With the increasing demand for miscellaneous bicycles, the existing bicycle parts in Pingxiang and surrounding counties are simply not enough.
Where do the parts come from?There are no more than two channels: one is to buy, and the other is to make. Buy a new one from a bicycle manufacturer, **high, can't afford it. As a result, more Pingxiang people choose to buy waste parts from manufacturers or scrap stations, refurbish and process, and then sell them.
Due to the economic environment at that time, the behavior of processing and buying bicycle parts was carried out quietly in private, which was called "running private work" by Pingxiang people.
"Running smuggling work" was first raised from the area of Hegumiao Town.
When it comes to the ancient temple of the river, many people in Pingxiang know that the place was once very poor.
At that time, we were all saline-alkali land, white and vast, not to mention crops, and even grass could not grow well. Tan Zenghua is the chairman of Qiangjiu Group, and he also "ran smuggling work" back then, "a person rides a bicycle, sleeps in the open, and can only get to Tianjin for two days and one night, and then goes to the scrap station outside the bicycle factory to queue up to buy parts, and then rides a bicycle back." ”
If you are poor, you will change, and if you change, you will be successful. Today's Hegumiao Town has become a well-known "children's bicycle town" in the country, almost every household is engaged in bicycles, children's carriage industry related industries, and the economic conditions are even more different from the past.
The town is not large, adjacent to the Zhanghe River in the west, and is named after an ancient temple.
The town is not small, and the merchants come and go, radiating the whole country from a corner.
The warm sun is shining, and the town is as busy as usual, with large and small trucks full of bicycles, strollers or spare parts, shuttling back and forth. The factories are concentrated and contiguous, and the shops are next to each other.
The current prosperity is in stark contrast to the poverty of more than 40 years ago.
Under the spring breeze of the Third Plenary Session of the 11th Central Committee of the Communist Party of China, the land of China is full of vitality, and the people of Pingxiang are no longer sneaky about "running private work". In just a few years, Hegumiao Town has radiated and driven many townships (towns) in the surrounding Xingtai Guangzong, Handan Quzhou and other places, forming a trend of "thousands of troops and horses entering the market". By 1981, there were more than 1,000 stalls operating bicycle parts in Hegumiao Town alone, and on the day of the temple fair, the daily passenger flow was more than 6,000 people, and the daily turnover exceeded 200,000 yuan.
In that era when "10,000 households" were rare, 200,000 yuan can be said to be a huge amount of money. Pingxiang people, who are engaged in the processing and sales of bicycle parts, are the first batch of "10,000 yuan households" in the local area, and Hegumiao Town has counterattacked since then.
In 1995, the "China Bicycle Parts City", covering an area of 270 acres, was completed and put into use, and Hegumiao Town became the largest bicycle parts distribution center in the country.
After several ups and downs, all the way forward
At that time, behind the prosperity of Pingxiang's bicycle and spare parts industry, there was also a lurking crisis.
"Ten miles of crisp" was once a joke in Pingxiang. Some local individuals or enterprises use local parts to assemble bicycles, and the buyer rides ten miles, and the bicycle spindle will be "crispy" off. The bicycle is known as the "Ten Mile Crisp", describing it as poor quality and shoddy construction.
There are even those who forget their righteousness, assembling and reselling counterfeit bicycles to make huge profits, which has a very bad impact.
The illegal behavior of Pingxiang counterfeit bicycle producers not only attracted the attention of the local management department, but also became a negative example of the country, and was famous for the first time in the country by a number of *** Pingxiang bicycles - it's just that this "name" is so unbearable.
In order to take off the black hat of "fake" and "shoddy", the Pingxiang County Party Committee and the county ** organized law enforcement personnel, on the one hand, to enter the village and enter the enterprise to strictly investigate and deal with it, and even did not hesitate to "break the wrist of the strong man", and temporarily shut down the bicycle parts related production enterprises and business markets;On the other hand, under great pressure, enterprises are encouraged to create their own brands and take the road of legitimate operation and long-term development.
After this rectification, despite the pain of the industry and a temporary depression, improving quality and building the brand has since become the consensus and pursuit of Pingxiang bicycle and parts practitioners.
Starting from a family workshop, to the construction of a modern factory, from the production of saddles and other parts for well-known domestic bicycle manufacturers, to the export of complete vehicles, Qiangjiu Group has always been one of the "leaders" in the development of Pingxiang bicycle and stroller industry.
In 1986, we started using our own brand. Tan Zenghua said that through the introduction of technology and equipment, product quality and popularity have been greatly improved. In 1993, the company registered the trademark "Qiangjiu", and later, "Qiangjiu" was recognized as a well-known trademark in China.
In the past, it was a small family workshop with a cramped environment, but now it is an automated assembly line
In the past, it was a "black tiger" without a trademark, but now it is a "hundred flowers" such as "Good Baby", "Tianfu", "Qiangjiu", "Hengchi", "Ou Nai" and other brands
In the past, it was a single-handedly development, but now it is a full-chain cluster development;
In the Pingxiang County Bicycle Museum, a group of groups of strong contrasts between the past and the present make people feel as if they have traveled through historical time and space. Rain, snow, wind and frost, ups and downs, perhaps, only those who have experienced it can truly appreciate the difficulties along the way!
In 1992, Pingxiang County had more than 100 bicycles, baby carriages, tricycles and parts manufacturers registered trademarks, and a number of professional villages and professional households appeared
In 1994, five households in Xuhedong Village funded the establishment of "Pingxiang County Bicycle Flywheel Factory", becoming the first private enterprise of bicycle flywheel in the country, and its products sell well all over the country
In 1995, Hegumiao Bicycle Parts Market was officially named "China Bicycle Parts City";
However, the road to development is never easy, and challenges are once again unexpected.
Around 2000, with the popularity of motorcycles and family cars, the status of bicycles plummeted, and the sales of bicycles in Pingxiang fell off a cliff.
At that time, mountain bikes, which combined sports mechanics and aesthetics, began to take off. Pingxiang people, who have a keen sense of smell, immediately tried to transform into the field of fitness products, assembling and producing mountain bikes.
However, the market for mountain bikes is limited after all, and the market space for Pingxiang bicycles is still shrinking.
In order to maintain the competitiveness of the industry and the livelihood of thousands of people, the Pingxiang County Party Committee and the county began to encourage and guide enterprises to transform again: the production of baby carriages and electric toy cars.
The children's industry is known as the sunrise industry, and this market area contains huge consumption potential, and is known as an "endless gold mine". Thanks to the local support policies, a large number of bicycle and spare parts manufacturers in Pingxiang have taken advantage of the trend to "digget" the blue ocean market of strollers and toys. "Small strollers" have rapidly grown into a big industry.
I pave the way for enterprise development, I serve enterprise affairs, and I help enterprises in difficulties". It is not only a "monitor", but also a "propeller", and has become the action consciousness of the Xingtai market supervision system. They realized that only by cracking down on counterfeiting and supporting the excellent can they cure both the symptoms and the root causes.
In September 2002, Hebei Bicycle Parts Technical Supervision and Inspection Center (Pingxiang) was established, which is the only testing institution in Hebei Province with the ability to test all bicycle and stroller toy products.
A set of data provided by the Xingtai Municipal Market Supervision Bureau proves that the trend of improving the quality of bicycles and strollers in Pingxiang is very obvious, such as the national sampling pass rate: 2020, 884%；In 2021, 92%;In 2022, 968%；So far in 2023, it has reached 100%.
What kind of policies are needed for industrial development, what kind of policies will be formulated. "The Pingxiang County Party Committee and the county have always held the bicycle and children's bicycle industry in the "palm of hand" care, reformed and innovated, sought practical results, and continuously optimized the business environment from many aspects, so that enterprises can develop and grow healthily with peace of mind.
The policy is right, and the development is not worried. Pingxiang bicycle and stroller industry cluster is growing stronger and stronger, and stroller products are not only sold well all over the country, but also exported to more than 60 countries and regions in Europe, Africa, South America, Southeast Asia and the Middle East.
"Exhibition" gathers the world, and the network connects all directions
Headquartered in Kunshan, Jiangsu Province, Goodbaby Group has two national titles of "China Famous Trademark" and "China Famous Brand" in 2007. At that time, the annual sales revenue of this enterprise exceeded the total annual sales revenue of Pingxiang County children's bicycle enterprises.
In order to introduce this industry "leader", leaders at all levels in Pingxiang went south to Kunshan more than ten times in 11 months, and finally on March 29, 2011, the two sides signed an investment agreement to build a good child north base.
The Good Baby North Base settled in Pingxiang has not only greatly improved the product quality and management level of the 75 enterprises supporting it, but also produced the "catfish effect", driving the local enterprises in Pingxiang to practice internal skills, strengthen management, and compete for innovation and change.
A local supporting enterprise, the original production scale is not small, but the production level is low. After hearing that 'Good Boy' settled in Pingxiang, I really wanted to become its ** businessman. Soon after submitting the application, Goodbaby sent technical personnel to provide guidance, and the quality and management level of the enterprise improved rapidly. A person in charge of Pingxiang High-tech Industrial Development Zone said that the settlement of "good children" in Pingxiang is a landmark event for the development of Pingxiang's bicycle and children's bicycle industry.
In 2022, the total output value of Pingxiang children's carriage industry cluster will be more than 40 billion yuan, and it will have 1There are more than 50,000 children's carriages and smart toys in the domestic market and about 40% of the international market.
The world's strollers look at China, and China's strollers look at Pingxiang. More than 10,000 bicycle and stroller companies want to open up a larger market, and participating in the exhibition is undoubtedly a very effective way.
Before 2013, Chai Cunliang, then president of the Pingxiang County Bicycle Industry Association, would organize Pingxiang bicycle and stroller companies to participate in exhibitions in Shanghai, Guangzhou and other places every year. It's a tiring journey and a lot of money. Every time I go to the exhibition, the person in charge of the enterprise says: "President Chai, why can't our county hold the exhibition by itself?"This can save you a lot of money!”
Considering that there is no exhibition hall in Pingxiang and insufficient reception capacity, Chai Cunliang has not made up his mind.
In the autumn of 2013, Chai Cunliang once again led a delegation to Shanghai to participate in the exhibition, on the way back to Pingxiang, Dong Yufeng, chairman of Hebei Tianshun Children's Products, called him to talk about the exhibition, and the two hit it off: Tianshun company will build a new 1The 70,000-square-meter factory building was converted into an exhibition hall, and another 600,000 yuan was used for start-up funds.
The Pingxiang County Bicycle Industry Association submitted a report to the county party committee and the county, clearly proposing the feasibility of Pingxiang holding the exhibition, which was strongly supported by all parties concerned. At the end of the same year, Pingxiang decided to hold the first "China Pingxiang International Bicycle and Stroller Expo" from May 26 to 28, 2014.
The first expo was popular in the county, and the scene was crowded. The exhibition hall is crowded, and some companies put their products on both sides of the road outside, stretching for two or three kilometers. During the exhibition, there was a "three no" problem: the road was blocked, the mobile phone could not be connected, and the catering was not smooth.
In view of this, Chai Cunliang suggested that the exhibition be moved to the county seat, which was recognized and supported by the Pingxiang County Party Committee and the county. Since then, the exhibition has been held in the county.
In Pingxiang County, there is a "China Pingxiang International Convention and Exhibition Center", which is divided into two districts: north and south. The north pavilion covers an area of more than 40,000 square meters, and the southern pavilion is 160,000 square meters.
From the change of the name of the exhibition, we can also see the transformation and upgrading of the bicycle and stroller industry in Pingxiang. Deng Chengxun, president of the Pingxiang County Bicycle Industry Association, said that the exhibition was originally called "China Pingxiang International Bicycle and Stroller Expo", and the second session added brackets to "Pingxiang" and was crowned with "China North", and then added "toys" to the name of the exhibition, which are all changes made in response to the suggestions and actual development of merchants.
From October 26th to 29th, 2023, the 16th China North (Pingxiang) International Bicycle and Stroller Toy Expo will be held. The exhibition set up 2,750 booths, attracting tens of thousands of buyers at home and abroad to negotiate business.
Kazakh buyer Jiadina Asghar participated in the Pingxiang exhibition for the first time, and she was dazzled by thousands of products.
Here I can contact the manufacturer directly, not only to buy, but also to customize new products, plus the current logistics, customs clearance is more and more convenient, the harvest is very big. Giadina Asghar said she bought two containers of stroller products and established partnerships with some manufacturers in Pingxiang.
There are Shanghai (Hai) and Guangzhou (Zhou) in the south, and Pingxiang in the north". After years of development, Pingxiang Exhibition has become the largest bicycle and stroller professional exhibition in northern China, forming a virtuous circle of "industry support exhibition, exhibition to promote industry", and has been identified as "Hebei Province Market Development Key Exhibition" and "Hebei Province Excellent Brand Exhibition" by Hebei Province.
A network cable allows more people to catch the express train of getting rich for the development of the stroller industry.
Ai Village used to be a deeply impoverished village in Pingxiang, and Wang Yalin's family was a well-known poor household in the village. Before getting married, while his father-in-law's house was preparing a dowry, he asked his daughter-in-law to "accompany" a computer.
In 2012, online shopping took off. One day, Wang Yalin tried to buy a mouse on the Internet. "I was amazed and excited that sellers and buyers could still do business without meeting each other. Wang Yalin felt that she had touched a business opportunity.
Hegumiao Town, which has a large number of bicycles, strollers and parts manufacturers, is very close to Ai Village. "Sell a stroller?For a few days, Wang Yalin searched for relevant stores on the Internet, "There are few in the entire Xingtai City, do it!."”
He wholesaled more than 20 strollers from a stroller factory, took a picture of ** with his mobile phone, and hung it in**. On the third day, ** opened. Then the sales rose all the way, and he could earn more than 100 yuan a day. The family found it incredible.
In 2013, after a year of operation, Wang Yalin bought a car, which became "big news" in the village, and the villagers came to him to get rid of poverty and become rich.
For young people with financial difficulties, Pingxiang has cultivated the main force of e-commerce development in various forms such as free network cables, training, and computer gifts.
Pingxiang is one of the "Top 100 E-commerce Counties" in China. In 2023, the county already has 31 Chinese ** villages.
From **to online*** to **live broadcast room, Pingxiang has formed a complete e-commerce industry chain. There are more than 100,000 e-commerce related employees in the county, such as e-commerce anchors, online sales and supply, express delivery and receiving, design and training, etc.
The winter sun is warm, the wheat fields are green, and the southern Hebei plain is longitudinal and horizontal.
This is a vast land, this is a land of perseverance.
The people living in this land are naturally simple, kind, beautiful, hardworking and self-reliant. But then again, the quality of the people who live in this land is not the quality of this land(Xing Yun).