The arrival of the New Year's Day holiday in 2024 has ignited consumers' enthusiasm for travel and stimulated the vitality of the tourism market. From Jinan's point of view, during the three-day holiday, 20 tourist attractions such as the world's first spring, Thousand Buddha Mountain, Fangte Oriental God Painting, and Wildlife World that Jinan focuses on monitoring have received a total of 57 tourists20,000 person-times, operating income of 150040,000 yuan, an increase of 82 according to the comparable caliber4% and 78%. At the same time, Jinan is also among Ctrip's top 20 popular tourist destinations for New Year's Day and New Year's Eve in China in 2024.
From a national perspective, the number of bookings for medium and long-term tours has increased significantly, and New Year's Eve travel, ice and snow tours, and customized tours have become new ways to play in the New Year.
Jinan has been a popular tourist destination city for New Year's Eve
Starting the new year with tourism has increasingly become an indispensable ritual in people's lives. According to Ctrip's 2024 New Year's Eve Travel Report, the top 20 most popular travel destinations for New Year's Eve in 2024 are: Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Chongqing, Shenzhen, Wuhan, Xi'an, Changsha, Tianjin, Harbin, Zhengzhou, Jinan, Suzhou, Qingdao, Shenyang, Hefei and Kunming. Jinan and Qingdao have been selected as popular tourist destinations for New Year's Eve for many times.
In Jinan New Year's Eve, there are a lot of ways to play. Before the festival, Jinan planned the theme activity of "Winter Tour Jinan Happy New Year", and launched more than 200 cultural and tourism New Year's activities and 20 winter tourism check-in points in five major sections, including New Year customs, passionate ice and snow, New Year's village, New Year's performance, and colorful cultural museums. Seven themed products, such as the New Year's Flavor Tour, provide more new ways to play and new choices for citizens and tourists to travel in winter.
From the perspective of ice and snow tourism, major ski resorts such as Jinxiang Mountain, Nine Peaks Pagoda, Crouching Tiger Mountain, Jinsha Bay, and Xueye have launched experience activities such as passionate skiing, parent-child snow play, snow hot pot, and bonfire partiesJiuru Mountain Art and Culture Town holds the "Ice Waterfall Festival", flying turbulent waterfalls, condensing into ice, crystal clear, and beautiful. More than 30 wooden house cultural and creative experience halls are scattered among the mountains along the mountains and rivers, allowing tourists to feel "the cold outside the frozen window of the waterfall, and the warmth of family around the hearth in the town".The "Qilu Snow Township Cultural Festival" was held in the Happy Valley Scenic Area, and traditional folk performances such as dragon dance, Yangge, and rowing boats were launchedIn the Laiwu Caishixi Scenic Area, tourists enjoy the ice waterfall, taste the food, and enjoy the wildernessShanghe County Heming Lake Colorful Manor held a snow carnival, all kinds of snow play, snow entertainment facilities are a good place for parents and children to play.
New Year's Eve events are also colorful. Jinan Sunac Park Light Festival 5 light and shadow theme areas, more than 20 dream check-in points, thousands of fish lanterns, Ambilight, Ferris wheel, fireworks display, starlight waterfall three scenes synchronous countdown, leaving unforgettable memories for visitors;In the Jinan Special Oriental God Painting Scenic Area, the zero hour countdown of Leifeng Pagoda, the super-burning bonfire carnival party and various trendy performances unlock a different kind of New Year's Eve gameplay for citizens and touristsThe old commercial port is romantic on Chinese New Year's Eve, with a retro party full of rituals, to welcome the New Year with young people;Impression of Jinan's "most beautiful lantern festival" is fully lit up, the lantern festival combines the theme of the Year of the Dragon, injects story scenes, integrates "Er'an culture", creates a scene of fire trees and silver flowers that never sleep, and attracts many citizens and tourists to enjoy the lanterns and welcome the New Year.
In winter, the popularity of spring viewing and theatrical performances continues unabated. During the New Year's Day, tourists from all over the world check in Jinan famous springs and enjoy the thousands of springs. The scenic spot of "Baotu Soaring" continues**, and people take pictures by the spring to make good wishes for the New Year;Daming Lake Scenic Area held the "Blessing Drum Zhenming Lake Prayer for Blessing and New Year" activity, tourists knocked on the blessing drum, wrote the blessing card, tied the blessing bag, passed the blessing door, and prayed for the New Year. During the 3-day holiday, the world's first spring scenic spot received 15 tourists40,000 person-times, a year-on-year increase of 1133%。Mingshui Ancient City has launched activities such as warm streets, warm winter hearths, spring water hand cleaning, drone New Year's Eve countdown, "spring show" performances, etc., which bring people New Year's surprises.
In addition, the winter "Village Evening" series of activities in Jinan, the "Voice of Spring" Symphony Meeting, the National Meeting, the 2024 Shandong New Year Symphony Meeting, the Happy Twist Theater "Earl of Oolong Mountain", and the New Year's Eve Crosstalk Special of Shandong Hall Deyun Club were staged one after another, bringing a different feast to the audience.
According to the data, 14 tourist accommodation facilities such as Shandong Building, Yihao, Guihe Intercontinental, Sheraton, Xiyue Oriental, and Shungeng Villa, which are monitored by Jinan, have received a total of 8,512 tourists, a year-on-year increase of 27448%；The operating income was 9.31 million yuan, a year-on-year increase of 10065%。According to preliminary statistics, the city received 35 licensed accommodation tourists during the New Year's Day holiday50,000 person-times, a year-on-year increase of 21185%。
Long-term tours have increased dramatically, and they are more cost-effective
From a national point of view, compared with last year, the travel distance of tourists during this year's New Year's Day holiday is generally extended. According to Fliggy's data, the number of bookings for medium- and long-haul trips during the New Year's Day holiday has increased by more than 2 times year-on-year, and the number of trips has far exceeded that of the same period in 2019. The booking rhythm of medium- and long-haul tours is also much earlier. Among them, domestic air tickets and route tour bookings are generally more than 10 days in advance, and international air tickets and independent travel bookings are generally more than 20 days in advance.
However, in terms of **, the average travel booking price for this year's New Year's Day holiday fell by about 10% year-on-year, of which international air tickets were the most obvious, down by about 4%.
Tongcheng Travel data also shows that the number of bookings for hotels, air tickets, train tickets, scenic spot tickets, car and other businesses on its platform has hit a record high in the same period in history. Among them, the number of ticket bookings for scenic spots increased by 302% year-on-year, an increase of 5 times compared with the same period in 2020. In terms of travel, short-distance travel is mainly concentrated in major urban agglomerations, and long-term travel shows a trend of southern tourists going to the north to see the snow, and northern tourists going south to avoid the cold, and the "north-south exchange" type of New Year's Eve has increased significantly.
Outbound travel has also picked up. As international flights continue to resume, Thailand, Malaysia and other countries are visa-free for Chinese citizens, and ports across the country will usher in a peak of inbound and outbound passenger flow during the New Year's Day holiday. According to Ctrip data, the number of outbound travel orders in the mainland during the New Year's Day period increased nearly fourfold year-on-year, and the number of outbound air ticket bookings increased by 11% month-on-month and 265% year-on-year, and the average unit price of air tickets was nearly 60% of that of the 2023 New Year's Day holiday. According to its report, the popular destinations for outbound travel during the New Year's Day are: Hong Kong, China, Japan, Thailand, Macau, South Korea, Malaysia, Singapore, the United States, Australia and the United Kingdom, and the main groups of travel are the post-90s, post-80s and post-70s, accounting for % and 14% respectively, and parent-child users accounting for 27%. Among them, the number of orders to Hong Kong, China on New Year's Day increased by 603% year-on-year.
"Small Potatoes of the South" with fire, ice and snow tours
It is worth mentioning that the theme of ice and snow has become the main growth point of the cultural tourism consumer market on New Year's Day. Tongcheng travel data shows that during the New Year's Day holiday, domestic ice and snow tourism popularity increased by **216% month-on-month. Ice and snow sports, ice and snow landscapes, and ice and snow-themed cultural and tourism activities are the main ways to play this year's ice and snow tourism.
Harbin Ice and Snow World, Shichahai Ice Rink and Summer Palace are among the top three popular scenic spots during the New Year's Day holiday. Harbin Ice and Snow World has become a "must-see" attraction for winter tourism in Harbin, attracting many tourists with its ice sculpture landscape, ice and snow performances and rich ice experience projects. Beijing's Shichahai Ice Rink and Summer Palace Outdoor Ice Rink opened on the eve of the New Year's Day holiday, attracting a large number of tourists. In addition, Shanghai Disney Resort, Mount Emei, Universal Beijing Resort, Laojun Mountain Scenic Area, Huangshan Scenic Area, Guangzhou Zoo, and Zhuhai Chimelong Ocean Kingdom also entered the top 10 domestic scenic spots during the New Year's Day holiday.
During the New Year's Day holiday, Harbin can be described as a "one-night explosion". There are also many popular content on social ** about Harbin's pampering of "Southern Little Potato" and "Potato Princess". In order to welcome tourists, Harbin's flight attendants dance at the airport to welcome guests, the symphony orchestra performs in the mall, Oroqen compatriots with reindeer appear on the streets of Harbin to interact with tourists, and even frozen pears, frozen persimmons and other fruits are cut and plated by the restaurant and then served to tourists. During the 2024 New Year's Day holiday, Harbin's tourism popularity will be **240% month-on-month, ranking fourth in the national destination tourism popularity list, and it is expected that the local tourism boom will continue to the winter holiday and Spring Festival holiday.
"Lie down to the ice" and customized tours have also become a new trend this year's New Year's Eve
This holiday, there are not a few tourists who choose to "lie down on the ice" for leisure. According to Ctrip's report, domestic hotel bookings on New Year's Day increased by 177% year-on-year, and parent-child room bookings increased by 131% year-on-year.
With the growing demand for personalized and customized travel, more and more tourists are willing to hire professional customizers to design a trip for their precious vacation. On Ctrip's platform, orders for customized tours during this year's New Year's Day holiday increased by 290% year-on-year, and increased by 25% compared with New Year's Day in 2019The average cost of a custom tour is about 1670,000 yuan, with an average per capita cost of about 3,200 yuan, a year-on-year increase of 12%.
It is reported that the most popular domestic destinations for customized tourists on New Year's Day this year are: Harbin, Sanya, Beijing, Lijiang, and Xishuangbanna;Outbound destinations include Tokyo, Bangkok, Hong Kong, Singapore and Bali.
The highest proportion of customized users on New Year's Day travel is 30-35 years old, followed by 25-30 years old, and the post-90s generation has become the main force of customized travel;Nearly 25% of users travel with babies, and one out of every four sets of orders is a parent-child familyIn addition, 14% of bookings were made with the elderly.
On the Ctrip platform, the farthest users this year plan to go to Buenos Aires for New Year's Eve, and the earliest users booked this New Year's Day trip in April 2022.
Reporter: Shi Xiaodan Proofreader: Liu Tian Editor: Zhao Xiaoxin