Egg Boy Party has been showing a decline recently, and Egg Boy has been mediocre in recent times, not only being overwhelmed by friends on the free list, but also having difficulty even retaining the top 10 position on the best-selling list.
Maybe many players didn't even know much about the game Egg Boy Party before, but although Egg Boy Party is not as well-known as works that are popular all over the streets like King, it can always surprise everyone in unexpected places, and from time to time it also climbs to the top of the charts to brush up on its presence. If you put it on the track of party games, Egg Boy is the undoubted brother.
It's just that Egg Boy is also a brother who loses a brother, due to the lack of competing products to spur it before, Egg Boy's operation strategy gradually tends to be lazy, and many players have complained about the long-standing problems often delayed repairing. And after the next door posed a threat to the egg boy, because of the lack of experience in dealing with competing products, many publicity strategies caused players to complain.
When it comes to these laughable promotional contents, the most unavoidable thing is "copy" marketing. But after all, Egg Boy is a game that has been in operation for a year, and directly copying the upcoming games of friends in the marketing plan will inevitably cause the problem of adaptation. As a result, the egg boy made a wrong step, and every stage of publicity was losing money and making money, and there were even many negative effects.
There was a rout on the frontal battlefield, which led to the trouble of the egg boy within NetEase, and NetEase's other game project teams saw that the egg boy was in decline, ostensibly under the banner of helping the egg boy, but in fact, it was to eat the traffic of this business war. Take NetEase's head product Reverse Water Cold as an example, as an official public to teach everyone how to prostitute ** red envelopes for nothing, and then induce players to recharge themselves with money, is it not worth considering?
Of course, the failure of marketing methods is only a superficial factor for Egg Boy to fall into the middle of the game, and the real problem lies in the official's long-term neglect of Egg Boy players. When Egg Boy used to be a brother, players were easy to fall into the predicament of not having to play without Egg Boy, which gave the planner a passable mentality, no bugs, no adjustment, card draw, guarantee, etc., delaying the patience of players.
So when Yuanmeng was launched, no matter how much the egg boy launched a welfare offensive, the players didn't buy it, and they also reversely advertised that this was sent to everyone because of the pressure on the egg boy planning next door.
Although this impact will not make Egg Boy collapse, it is enough to make Egg Boy and all game planners ask themselves, whether they are here to operate the game so that players are willing to pay for the game content, or are they waiting for players to send money?