IT Home reported on December 19 that Canalys today analyzed the African market in the third quarter of 2023, and IT Home learned that Transsion maintained a leading position in the market in the third quarter, accounting for 48% of the market share;Samsung ranked second with a market share of 26%;Xiaomi picked up, with the market growing 100% in the third quarter, accounting for 11% of the market share.
Amid macroeconomic challenges, demand in the African market remains relatively stable. According to Canalys, demand for mid-range PCs in the African market has also increased, driven by power constraints, while people are increasingly looking for high-quality screens and long-lasting smartphones to meet their entertainment needs during power outages.
Canalys mentioned that Xiaomi has succeeded in establishing a desirable brand image among African consumers, such as Redmi's A2, Note 12 4G, 12, and 12C, as well as the success of Xiaomi's strategy in North African countries such as Egypt and Morocco.
IT Home Review: Redmi Note 12 TurboCanalys At the same time, the manufacturer's local team is taking advantage of the advantages of its extensive asset layout and global product portfolio to strengthen its position in the African market, and Honor and Xiaomi have impacted the market by diversifying their products with great cost performance.
Challenged by consumers gradually switching to mid-range devices such as Xiaomi, OPPO and Realme, Samsung is betting more on "high-end" and promoting foldable phones to consolidate its market position in the high-end.
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