December 27 (Zhongxin Financial Reporter Xie Yiguan Wu Jiaju) On December 27, McDonald's main products raised prices, according to McDonald's, the average increase in some products this time was about 3%, causing netizens to complain: The cost of eating has risen again!Some netizens are also dissatisfied with McDonald's products getting smaller and smaller, and the "Big Mac" has become a "Big Mac".
Big Mac, McY Spicy Chicken Wings, McCrispy Chicken ......It's all up!
Bought a custard egg breakfast this morning via McDonald's and spent 115 yuan, remember that it used to be 10$5. "Yesterday I ordered the ham steak roll at 102 yuan, today it becomes 108 yuan. ”
On the morning of the 27th, consumers in many places reported that McDonald's breakfast prices had risen. A staff member of a McDonald's restaurant in Beijing also confirmed to a Zhongxin financial reporter, "Some commodities have been adjusted in price since today (27th), some have increased by 5 cents, and some have increased by one piece." Not only breakfast, but also lunch** will change accordingly. ”
Regarding the reason for the price adjustment, on the 27th, McDonald's responded to the China News Financial reporter, "Combined with the recent changes in operating costs, McDonald's China has adjusted some products** from December 27, 2023, with an average increase of about 3%, and the price has been clearly marked on each ordering channel." ”
As for which products** have changed, McDonald's official customer service told the Zhongxin financial reporter, "You can learn about the specific ** through the store and online ordering channels."
The Zhongxin financial reporter noticed that during the lunch period, the Golden Arches Family Gathering Bucket, Big Mac**, McSpicy Chicken Wings, and McWheat Crispy Sauce Chicken in the Beijing store rose by 0$5.
The picture on the left shows McDonald's before**, and the picture on the right shows McDonald's on the 27th**, and it can be seen that some products** have changed. Screenshot from McDonald's Mini Program.
The price of products has risen one after another, and netizens have complained that the burger is getting smaller and smaller.
Although the price of many McDonald's products has been raised this time, some netizens found that the "1+1 free match" that was ridiculed as a "poor ghost**" has not increased in price.
McDonald's also told China News Finance that on December 27, McDonald's announced that 1+1 free matching ** will not increase prices.
In this regard, many netizens commented, "This is because it has risen last time, and it would be rude to rise again." ”
The Zhongxin financial reporter noticed that in January this year, McDonald's 1+1 with ** was accused of increasing the price by 1 yuan, from 129 yuan rose to 13$9.
It's not just burgers that are complained about. In November, McDonald's was on Weibo's hot search for "23 yuan for a glass of milk". At that time, some netizens said that a cup of hot milk at McDonald's was 23 yuan, and said that they were "scared by the sky-high price of milk".
In addition to the controversy caused by the product **, the "shrinkage" of McDonald's burgers also caused dissatisfaction among many consumers: "The burgers are all mini versions, and they are not as big as a steamed bun for a dollar", "Please change 'Big Mac' to 'Big Boss'".
In addition, the delivery fees of fast food brands such as McDonald's have also been complained by netizens that they are too expensive, and have caused widespread discussion. In April this year, the topic of "Why can't McDonald's KFC delivery fees come down" once rushed to the hot search.
* More and more expensive, smaller and smaller, delivery fees are still high, netizens complain about products, delivery fees, etc., which also reflects consumers' resistance to McDonald's is becoming less and less "close to the people".
*From McDonald's official website.
China is McDonald's the second largest market in the world.
China is now McDonald's the world's second-largest market, with more than 5,500 restaurants, double the number in 2017. We believe that the growing consumer demand in China presents us with great opportunities, and that we will continue to benefit from the long-term growth potential of McDonald's as the world's fastest growing market. ”
In November, McDonald's global president and CEO Chris Kempczinski said. He also mentioned that since September 2019, McDonald's China has achieved a system sales growth of more than 30%.
Now, with other fast food brands "standing still", McDonald's has raised prices twice in a year, and it remains to be seen whether it will affect consumers' purchases in the future.
McDonald's price increase, does it affect you?(ENDS).
*: China News Network.