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Property market: Wenzhou, loushiwenzhou
In the past 2023, the economy is sluggish, and a large number of domestic chain brands have closed their stores, or even run away with money, resulting in consumers who have recharged cannot be refunded, resulting in losses.
Wenzhou is no exception, just a few days after the start of 2024, a chain brand in Wenzhou has closed its doors and is suspected of running away.
It's a family calledShin NanataThe early education institutions are currently available in Wenzhou urban areaImpression City MEGA, 5050 shopping centerTwo stores.
Nanata-Shin Impression City MEGA store.
As early as last week, there was news that Nanatama was about to close the store and that employees were in arrears of wages, but they were denied when consumers consulted them.
Last weekend, as the peak period of early education, the two stores of Shichita Zhen were open as usual, and there were still many children and parents who came to participate in early education, and the scene was very lively.
Yesterday was Monday, which was supposed to be a day off for Nanata, but someone found that there was an abnormality in the Nanata's True Impression City MEGA store and 5050 shopping center store, which caused some speculation.
Subsequently, consumers learned from multiple channels that Nanata was about to close the store. However, many Nanata's real staff members said that they had just received the news and did not know the details.
In the evening, Qitian Zhen released a "Wenzhou Qitian True Letter to Parents", sayingDue to poor management and huge losses, business will be suspended from now on. And said that there was no runaway, butUnable to refund parents
In this regard, consumers have begun to defend their rights through various channels.
Among them, the relevant staff of Impression City MEGA began to register consumer information and have started an investigation.
When some consumers called 12345 government service ** last night, the operator said that he had received a large number of complaints about Qitian Zhen.
This morning, Qitian really called a person who claimed to be a third party, and said at the scene of the Impression City MEGA store that he could not find the person in charge of the institution, only WeChat contact, and transferred the course to other institutions in the future, but the consumers on the scene were not satisfied.
Property market: Wenzhou, loushiwenzhou
Qitian Zhen entered Wenzhou in 2018, and opened the first store in the MixC in Nanhu, and later opened stores in 5050 Shopping Center and Wuyue Plaza.
In March last year, Qitian Zhen closed two stores in Vientiane City and Wuyue Plaza, and after merging the two stores, he opened a new store in Impression City MEGA.
At that time, Nanata's request for consumers to sign an agreement to transfer consumer rights to a newly registered company was met with some consumers who questioned and refused to sign.
With the opening of the Impression City MEGA store, consumers of the original MixC and Wuyue Plaza stores can still continue to consume in the Impression City MEGA, and the turmoil has subsided.
However, in less than a year, the Qitian True Impression City MEGA store was also closed, and the 5050 shopping center store was also closed.
Nanata-Shin Impression City MEGA store.
What makes some consumers even more angry is that since December last year, Nanata has been launched one after another"388 yuan to grab a 3880 yuan gift package"."Double 12 Special Course Package".A series of ** activities, with very affordable **, attracted some consumers to recharge and continue their classes.
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Less than 10 days before the end of **, Nanata really closed the store, and most of these consumers who have just recharged have not yet let their children experience a lesson.
Many consumers believe that this round of ** activities in December last year was premeditated, in order to collect another wave of funds before closing the store, and then run away, there is a suspicion of fraud and illegal fundraising.
As of press time, in the "Qitian True Rights Protection Group", there have been 230 owners solitaire, with a total loss of about 3 million yuan(According to the statistics of solitaire class hours and average lesson fees).
And that's just the consumers who joined the activist group and participated in solitaire and clearly stated the number of class hours remaining, and the activist group has increased from more than 100 people to more than 300 since last night. Perhaps, there are many more consumers who have not yet joined the rights group.
From this point of view, the amount involved in the closure of Qitian's store this time is expected to be in the millions of yuan, or even nearly 10 million.
Property market: Wenzhou, loushiwenzhou
Early education institutions, as a large-scale rise in the past few years, were once recognized by young consumers.
Young people are the main consumers of fashion, and the consumption of young families often revolves around children. When you bring your children to early education, the whole family often eats in the mall after class, and after eating, they will stay in the mall for some time, which may cause consumption in retail, children's play and other formats.
It can be seen that early education institutions can bring a large and fixed group of high-quality customers to a commercial complex, so they are welcomed by major commercial complexes.
However, now, due to factors such as the poor economic environment and the declining birth rate, the business of early education institutions has been greatly affected, and this kind of closure and running away phenomenon has also continued to occur.
When the phenomenon of merchants running away in commercial complexes continues to occur and the vacancy rate of their shops increases, it will have an impact on its atmosphere, popularity, and reputation.
Nanata Zhen rights protection scene.
Therefore, the business management team of the commercial complex should strictly screen the brand before it settles in, and strictly manage and supervise it during the operation period, and intervene in time when problems are found.
For problems that have already occurred, information should also be disclosed, the aftermath should be actively dealt with, and assistance should be provided in the process of consumer refunds, class transfers, etc., so as to reduce consumer losses.
More importantly, the relevant departments should increase the punishment for the continuous phenomenon of businesses running away, especially for businesses suspected of fraud and illegal fundraising, to file a case for investigation, and take compulsory measures against the relevant responsible persons.
It is this extremely low cost of violating the law that encourages these merchants to run away with money, and even cause them to follow suit. However, there are very few successful cases of consumer rights protection.
Property market: Wenzhou, loushiwenzhou
In the current economic downturn, a large number of middle-class people have been robbed of a lot of wealth in the property market, ** trust and other investment fields.
When incomes shrink, assets shrink, and the high cost of living and worries, the middle class has lost the confidence to spend. Consumption downgrade has become a hot word in the past two years.
In the context of consumption downgrade, if the middle class continues to be robbed of wealth by unscrupulous merchants when consuming, then the middle class will continue to refrain from consumption, especially refusing to consume large amounts and recharge consumption.
This is contrary to the stimulus of consumption and the encouragement of childbirth by relevant departments in recent years, but has contributed to the downgrading of consumption.
The overall downgrade of middle-class consumption has greatly damaged the business environment for those businesses that operate in good faith, and it is further difficult to withdraw funds and retain customers, which not only affects revenue, but also affects the willingness to operate and expand in the future.
The consumption of one part of the population is the income of the other part. Only when there is a positive cycle of consumption will the economy gradually improve.
Once the middle class is completely flat, does not invest, does not consume, most businesses and even the whole society will pay a huge price, and only a few illegal merchants will benefit, forming a vicious circle of bad money driving out good money.
Confidence is more important than **. In order to improve consumer confidence, it is necessary to severely punish these unscrupulous businesses, increase the cost of violating the law, improve the consumption environment, and make consumers more confident in their consumption.