Liu Qiangdong recently released cruel words,"It must change, otherwise there is no way out", such a tragic and desperate words were said by themselves. 
Mr. Liu's remarks not only reflect the problems of JD.com, but also show that the economic situation and business logic have changed completely. Liu Qiangdong, as a person with a huge business empire and a strong heart, in most cases, gives people a feeling of being lean and old, even if he was in the United States back then, he was given a "beauty trick" by the short-selling masters of Wall Street in the United States, and he was still very calm. But now, everything is different. At present, Pinduoduo's market value is $184.6 billion, and JD.com's market value has fallen to $41.6 billion. Who would have thought that the market value of Pinduoduo has reached 45 times!Pinduoduo's stock price skyrocketed 80% within a yearJD.com's stock price not only did not rise, but fell by half.
In the past, in everyone's eyes, Alibaba and JD.com went hand in hand, each leading the best, but in just one year, the situation has changed greatly, and everyone has to be in a hurry. Is it a problem with JD.com?Strictly speaking, no. It's the situation that changes so quickly that it's completely unexpected!It is not only Liu Qiangdong who is anxious, but also Alibaba and Jack Ma.
After retirement, Ma Yun has been "self-cultivation" and is busy making prefabricated dishes.
Ten days ago, when the market value of Pinduoduo soared by $30 billion overnight, almost surpassing the market value of Ali and becoming the leader of China's e-commerce, Ma Yun couldn't sit still. 
An employee of Ali posted on Alibaba's intranet and wrote: "I can't sleep at the moment, and I don't dare to think that the market value of Pinduoduo has come directly to 185.5 billion US dollars, compared with our 194.3 billion, the gap is only 8 billion, which is really shocking." The inconspicuous "slash" is about to become a big brother. Then, other Ali colleagues said: "Simple buying, simple return, less routines, more affordable, I have never felt that using Tmall and Jingdong is more high-end than using Pinduoduo." The original intention of making the world no difficult business should be to serve and achieve the broader masses of the people?No one expected that Ma Yun, who had not spoken on the intranet for a long time, would actually reply to the post and leave a message:
The general meaning is to ask everyone to give more opinions and suggestions, and to reform and change at any cost and sacrifice in order to cope with the future. JD.com, what did Ali do wrong?Why has China's e-commerce landscape suddenly changed?Is Pinduoduo's "chopping knife" too awesome?Or is Pinduoduo's service good and after-sales good?Some people also say that Pinduoduo Xinjiang, ** can occasionally be free shipping. The core is Pinduoduo's goods, cheap, too cheap. In front of the cheap enough service or something, stand aside, knowing that his quality is not good, there are many fakes, knowing that the logistics are not fast, knowing that it is annoying to cut a knife, and knowing that ** can't pull out the cramps in the hand. So what, in the end, they all lost to reality, and saving money has become the first rigid need of the people. Alibaba, JD.com, including Amazon in the United States, the three global e-commerce giants in the past ten years, have no problem in themselves. Alibaba's first live broadcast in the world to bring goods, especially Jingdong with the construction of the logistics system, is the only e-commerce that can take the initiative to deliver goods to the door, the service has nothing to say, the product quality is also *** They were suddenly rushed out of Pinduoduo counterattack, in essence, the environment has completely changed, it is people's social concepts, consumption concepts, after the epidemic has completely changed, more importantly, Pinduoduo has captured human nature. In the past, I shouted consumption upgrade every day, but now I shout to stimulate consumption, and it doesn't matter whether it is upgraded or not. The epidemic has caused the wallets of people around the world to flattenWhen there is no money, of course, the concept changes, and it is like this all over the world, and the same is true for the people of the United States. The economy itself has laws, ups and downs are normal, and this process could have taken 10 or 20 years, but the epidemic has accelerated this process, which can be said to be cliff-like. The following chart is the leverage of our Chinese residents:
In the past 20 years, Chinese residents have been highly leveraged consumption, that is, overdraft consumption. I've been desperately taking out loans, buying a car, buying a house, starting a business, high consumption, and so on. Leverage has climbed to more than 62% in 2020, and high leverage means high debt, which means that debt accounts for 62% of household disposable income. But in recent years, it has basically been sideways. A few years ago, no one would have worried about losing their job or paying off their mortgage, but when the pandemic hit, everything changed. At present, many problems, such as reluctance to buy a house and sluggish consumption, are essentially because everyone is worried that debt will crush them, and they are reducing leverage and debt, no longer impulsive consumption, and they have to think twice about spending a little money. Our leverage ratio is still in the middle of the middle, and other countries are either poor and unable to leverage or are snowballing. 
You may not believe it, but the American people have also begun to "cut a knife" every day, and Pinduoduo's small routine has completely captured the hearts of Americans. In September last year, Pinduoduo launched an overseas version named Temu, and its first stop was the U.S. market. Within 3 months, Temu won the first place in the App Store in the United States, becoming the second Chinese app to conquer the American people's hearts after Douyin's overseas version of TikTok. In May this year, Temu's sales in the U.S. market surpassed SHEIN, which has been operating in overseas markets for more than 10 years, for the first time, and by September, sales had doubled that of SHEIN!The American e-commerce giant Amazon was directly stunned, and it took a year to find teeth all over the ground. Nowadays, many Americans buy things online, and the first choice is shein and temu, both of which are China's e-commerce **. In the U.S. market, the biggest loser was Amazon;But can it be said that Amazon, a world-class e-commerce giant, is not doing well?No, it is that the American people are also poor, and the desire for cheap products is like dry firewood, consumption is downgraded, and it is a worldwide cold wave. 
Liu Qiangdong and Ma Yun are anxious, not only Pinduoduo, but also Douyin, a giant. With the rise of the traffic economy, Douyin, which focuses on social entertainment, has quickly seized the Internet retail market through ** and live streaming, which is even more difficult for JD and Ali to handle.
Pinduoduo's counterattack lies in the expediency of the global economic cold wave, while Douyin e-commerce conforms to the new track and trend. Just like replacing traditional paper newspapers and books, the economy has more all-round advantages, three-dimensional, intuitive and interactive, allowing people to shop in entertainment and consume under sensory satisfaction, and it is also very cheap. According to the data, the number of Douyin users in 2022 will be 8About 4.2 billion, the number of daily active people exceeds 700 million, and the average daily usage time is 25 hours. In terms of user stickiness, Douyin is far ahead, second only to WeChat. Moreover, Douyin's market capitalization is about 400 billion US dollars, totaling nearly 3 trillion yuan. In this case, can Liu Qiangdong and Ma Yun not be nervous?Written at the end: economic laws will be embodied into business phenomena, and ultimately reflect the various states of life. In good times, it is a carnival for everyone, and in bad times, it is a paradise for the excellent. Whether it is a company or an individual, what will never change in this society is change, and if you look at problems from a fixed and unchanging perspective of thinking, you will be slapped down on the beach by the waves of the times. At the same time, Mo Xiaoren was poor and wore rags, three years in Hedong and three years in Hexi. The person who goes up the mountain should never look down on the person who goes down, because when he is beautiful, you are still under the mountain. The people on the mountain should never look down on the people down the mountain, because at any time, they will climb up and take your place. This year, the weather is cold and windy, so everyone has prepared 'cold materials'. 100 help plan