Smartphone production has been on a downward trend for the past two years due to the stagnation of the consumer market, and it has successfully rebounded in the third quarter of this year. But according to statistics, the sales of smartphones are still in a sluggish state compared to the past.
On the 8th, according to market research agency Trend Force, due to the decrease in channel inventory and the increase in peak season demand, the global smartphone production was 30.8 billion units, an increase of 13% over the previous quarter and an increase of 6 percent over the previous year4%。While this figure is not at pre-pandemic levels, it is significant because it has ended an eight-quarter downward trend.
In the fourth quarter, production is expected to increase by 5% to 10% compared to the previous quarter due to the high circulation** and year-end shopping season, as well as the sharp increase in routine year-end production of smartphone brands. It is estimated that global smartphone production for the whole of this year will be less than 3% lower than the previous year, or about 1.16 billion units. This is the lowest value in the last 10 years.
In the smartphone market in the third quarter, Samsung Electronics won 19A share of 5% is in first place. According to statistics, Samsung Electronics' output in the third quarter was 60.1 million units, an increase of 115%。
Apple, which is in second place, increased its production by 17 in the third quarter, thanks to the launch of the new iPhone 15 series9% to 49.5 million units. However, the iPhone 15 and 15Plus series had lower initial CMOS image sensor (CIS) yields, resulting in a decrease in market share of 15% for 161%。Apple's annual production this year is expected to reach 2022 levels.
In addition, the third largest market share is Xiaomi (13.).9%), and the fourth is OPPO (12.).6%), and the fifth is transsion (8.).6%), and the sixth is vivo (8%).
It is very likely that the ranking of China's smartphone market will change next year because of Huawei.
"Huawei's return to the flagship smartphone market has had a huge impact on the high-end smartphone market in China," said Trend Force. Huawei plans to expand its high-end flagship series next year, focusing on the domestic market. ”