**1.7 trillion!At the end of Cook's visit to China, the price of the iPhone 15 broke and the market was turbulent.
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For Apple, the Chinese mainland market is undoubtedly very important, China is not only the world's largest smartphone consumer market, but also Apple's largest manufacturing base;However, in recent years, with the suppression of Huawei by the United States, Apple has begun to start Southeast Asian markets such as India, and Cook has also repeatedly encouraged Foxconn and other foundries to invest in India to build factories for Apple. Apples"De-sinicization"The development also means that Apple's reputation is gradually starting to decline!
However, Apple still maintains some competitiveness in the Chinese market. This is mainly due to the following aspects: First, Apple's brand influence and product innovation are still strong, which means that Apple's products still enjoy high recognition and popularity in the Chinese market. Secondly, Apple has adopted an aggressive marketing strategy in the Chinese market, which has attracted the support of many fruit fans. Finally, Apple's product line continues to expand, including not only traditional products such as smartphones, computers, and tablets, but also various emerging products such as smart watches, wireless headphones, etc., which has also allowed Apple to maintain its market share in China.
However, with the launch of the Huawei Mate60 phone, Apple's performance in the Chinese market began to be questioned. Huawei Mate60 mobile phone is equipped with the company's independent research and development of Kirin 9000S processor, satellite communication, Kunlun glass and other basic technologies, with excellent performance and innovative technology, has been sought after by many consumers, which also means that Huawei Mate60 mobile phone sales in the Chinese market are favored by many people.
In contrast, Apple's iPhone 15 series of mobile phones is overshadowed, and the sales of iPhone 15 series mobile phones have not reached the expected level due to problems such as heat generation and machines. In order to research the Chinese market and increase the importance of the mainland market, Apple CEO Tim Cook also visited the Chinese market directly, but this did not save Apple's reputation, and now Apple's market value has accumulated **8%, and the market value has evaporated about 1.7 trillion yuanAnd just after Cook's visit to China, the selling price of 15 was broken, and the Chinese people no longer bowed their heads!
Recently, Apple CEO Tim Cook's visit to China has attracted widespread attention. However, Cook's visit to China did not bring much substantive change, and Apple's performance in the Chinese market is still not satisfactory. Now, the latest price of Apple's iPhone15Plus on some e-commerce platforms has dropped by 1500 yuan, while Huawei Mate60 has been directly snapped up and there is no stock to sell, which also shows that Chinese people no longer bow their heads and no longer blindly **Apple!
Apple's performance in China has not been satisfactory. There are several main reasons for this:
First of all, Cook's visit to China did not bring much substantial help to Apple, on the contrary, due to the instability of Sino-US relations, Apple is still facing some uncertain challenges. Secondly, the development of local Chinese brands represented by Huawei has also brought a lot of competitive pressure to Apple. In recent years, Huawei and other local Chinese brands have made great progress in technology research and development and brand building, and their products are not only highly competitive in terms of performance and performance, but also gradually expanding their market share. This means that Apple's market share in China is facing huge challenges and pressures.
Finally, there is the problem of consumers' aesthetic fatigue and declining willingness to buy Apple products. Although Apple products have always maintained a high quality and reputation, with the continuous expansion of the market and the intensification of competition, consumers' willingness to buy Apple products has gradually decreased. This also means that Apple's market share in China is facing great uncertainty and challenges. After Huawei's revival, people seem to be more willing to support domestic production.