Since the outbreak of the Dongfang Selection Small Essay Incident, the stock price of Dongfang Selection has continued to lose fans, and Douyin has continued to lose fans, which has dropped from 31.16 million on December 9 to 28.9 million now, with more than 2 million fans, and it is currently losing fans at a rate of 1,000 people per minute.
At present, Dongfang Selection is in a situation where many parties are out of control, and CEO Sun Dongxu will bear the responsibility for management dereliction of duty.
Previously, Whip Bull had exclusively reported that Yu Minhong was facing a situation where CEO Sun Dongxu and super anchor Dong Yuhui were chosen.
If Sun Dongxu's resignation information is true, it will be the best thing Yu Minhong has done for Dongfang Selection to turn the tide, no less than Zhuge Liang's tears.
But obviously, Sun Dongxu's dismissal from class will be a happy situation, and there should be no need for a whip bull to analyze it.
After all, CEOs of professional managers can be recruited everywhere, and Sun is already a vested interest, with an annual salary of 16 million, and cashed out 200 million last year, which is already very successful.
Dong Yuhui, as one of the spiritual totems selected by the East (Yu Minhong must be in the first place), does not take much money, and it is difficult to copy.
Last night, Dongfang selected the anchor Tianquan live broadcast room to scold fans again, and imitated CEO Sun Dongxu to drop his mobile phone during the live broadcast, and provoked fans in the live broadcast room, causing large-scale ** and fan drop.
Drop your phone. 
Tianquan said, it's easy for you to bring down Dongfang Selection, before you are blocked or taken off by us, you buy a single order first, buy those eggs with coupons of 10 yuan, Ballet and jelly oranges and the like, Dongfang Selection will definitely be a loss, so you will have a win-win situation, and Dongfang Selection is a double kill, and you can also buy it with different vests.
As soon as this remark came out, fans frantically took the off, and yesterday night's live broadcast was 4 hours, and Dongfang Selection lost 700,000 fans, from 0:00 last night to 10:00 today, Dongfang Selection dropped another 500,000 fans, and 862 fans per minute.
Subsequently, a notice was posted in the official live broadcast room of Oriental Selection that it would be suspended for 1 day on the 16th, and Yu Minhong would lead the team to review it behind closed doors and resume broadcasting on the 17th.
On December 14, Whip Bull exclusively learned that a chat record leaked internally showed that Yu Minhong is currently facing the situation of choosing between CEO Sun Dongxu and anchor Dong Yuhui.
Judging from the screenshots of the internal voice-to-text transcript, the contradiction between Sun Dongxu, CEO of Dongfang Selection, and Dong Yuhui, the anchor, is inevitable.
From this point of view, the small composition is only the fuse, and the internal executive contradiction is the core problem.
The contradiction between the new upstart and the old upstart, and the coordination problem between management and IP, have been magnified into the spotlight with the sudden rise of Dongfang Selection.
Previously, Sun Dongxu had apologized for the small essay incident, Yu Minhong also explained to the outside world, and Dong Yuhui returned to Shaanxi without taking the initiative to release any information, but it did not calm the anger of fans and the loss of fans in the live broadcast room.
Judging from the trend of events in the past two days, CEO Sun Dongxu is in the vortex of criticism from all sides, and Dong Yuhui has received strong support and fan support from Luo Yonghao, Li Guoqing, Chen Xiangdong and other parties.
Xu Zhiming, the founder of the original fast schoolbag and the current manager of his parents, commented on the circle of friends on the 14th that Dongfang Xiaosun, the CEO of Dongfang Selection, should be fired immediately, and Yu Minhong should also be fired immediately from CEO Dongfang Xiaosun.
Judging from Xu Zhiming's comments, it is obvious that he thinks that the reply belongs to the first, which is equivalent to the secretary who writes for the leader, and should not jump out to grab credit, and Dong Yuhui is the core figure of the rise of Dongfang Selection.
As the CEO, Dongfang Xiaosun, there was infighting between the secretary and the leader to steal the credit, and there was a dereliction of duty of mismanagement, and the big boss Yu Minhong should be punished for this, but we think that the expulsion is serious, but at least there must be an explanation for Dong Yuhui's fans.
To put it bluntly, the CEO of Dongfang Selection is not scarce, it can be Dongfang Xiaoli, it can be Dongfang Xiaowang, and Dong Yuhui is the indispensable soul of Dongfang Selection. Now that the management authority overwhelms the fan idols, fans naturally don't buy it, and if similar incidents are not resolved well, they may continue to backfire on Dongfang Selection.
It is definitely not enough to give Dong Yuhui tens of millions a year, Dongfang Xiaosun cashed out hundreds of millions of dollars last year, which directly brought down the stock price of Dongfang Selection, almost halved all the way, which belongs to the reaper in the eyes of the outside world, and Dong Yuhui is far from enough.
Whether it is the monetary return that Dong Yuhui received, or the respect of reality, Dongfang Selection has not been put in place.
The situation that has been out of control in the past few days, Sun Dongxu, as the CEO, should be fully responsible.
GMV can soar through streaming, but the stock price and Douyin fans in the open market are really falling like crazy.
Which is more important, Yu Minhong should already have a choice in his heart.
This is exactly what it is: Ma Tan lost the street pavilion, and Zhuge Liang slashed Ma Tan with tears.
Modern version: Xiao Sun lost Xiao Dong, Yu Minhong said goodbye to Xiao Sun with tears.
Sun Dongxu related profile:
2007.06-2008.06, Teacher of Foreign Examination Department of Tianjin New Oriental School.
2008.06-2009.06, Assistant Director of Foreign Examination Department, Hefei New Oriental School2012.03-2013.10, Assistant Principal of Hefei New Oriental School.
From October 2013 to April 2016, he was the principal of Hefei New Oriental School.
From 2016.04 to 2018.05, he was the President of New Oriental Northwest China.
Since August 2019, Executive Director and Chief Executive Officer of New Oriental Technology Holdings.
From March 2023, Oriental will select Executive Director and Chief Executive Officer.
In 2023, 10 Oriental Selection (Zhuhai) Tourism and Culture *** legal person.