In 2023, there will be a lot of chess pieces for Chinese auto brands to impact high-end, especially the recent launch of products such as NIO ET9 and Wenjie M9, which will make the wallets of ordinary consumers more and more powerless.
Recently, there are also enthusiastic netizens on the Internet who posted comments, listing representatives of many independent luxury cars, including Tank 700, Yangwang U8, Krypton 001FR, etc., and said: If you don't work hard, you can only drive Mercedes-Benz E, BMW 5 Series and Audi A6 in the future.
I didn't have money to buy domestic cars before, but now I don't have money to buy domestic cars", this sentence has become a ridicule for many netizens after seeing the pricing of new domestic new energy products recently.
In fact, for a long time, independent brands have been synonymous with "cheap", and they have not broken the red line of 200,000. With the rise of new energy vehicles, the "pricing power" of automotive products has begun to shift, and more and more high-end models have emerged from independent brands.
Even, high-end has begun to become the goal of independent brands, and many brands will deliberately mention in the publicity that "the average price reaches XX million yuan, surpassing the joint venture brand". It is foreseeable that in the future, there will be more independent brands to attack the high-end market, and even Xiaomi Auto, which is expected to become the "first car for young people", has made it clear to tell you: 990,000, 1490,000, don't think about it anymore.
The era of luxury cars of independent brands is coming!
Six years ago, fuel vehicles still occupied the absolute main market, and the pricing of 200,000 yuan was almost the first "red line" that was difficult for domestic cars to break through, but with the rise of new energy vehicles, new car-making forces such as ideal, Weilai, and Xiaopeng had already broken through the red line of 200,000, 300,000 and even 400,000 yuan for their own brand cars.
In 2023, which is full of the atmosphere of the first war, the models of independent brands that break through the "first red line" will continue to be updated. This Tuesday, AITO asked the M9 to 46980,000-56The price of 980,000 yuan started the career of "the best SUV within 10 million";At the 2023 NIO Day held last Friday, NIO released the ET9 with a pre-sale price of 800,000 yuan.
Earlier, the price was 10980,000 yuan to look up to U8, the price is 76The ZEEKR 001FR starts at 90,000 yuan, and the tank 700 ...... costs 700,000 yuanIndependent brands have repeatedly refreshed the ceiling. In the near future, this pomp and circumstance will continue, and the upcoming New Year's Day 2024 will have a pre-sale price of 38The Xpeng X9 starting from 80,000 yuan is about to enter the market, and it is followed by the ideal mega that is trying to become the "sales champion of more than 500,000 yuan regardless of the form of energy".
There is also the Xiaomi SU7 ...... whose pricing is unknown, but "a bit expensive", "but anyone with this kind of performance and configuration costs more than 400,000 yuan".It seems that the era of luxury cars of independent brands has come!And if you take the ** of these models as a comparison, Mercedes-Benz E, BMW 5 Series and Audi A6 and other first-line luxury brand models can indeed be regarded as the best advantage, as for other second-tier luxury brands or joint venture brands, of course, they will also be more cost-effective.
I didn't have money to buy a domestic car before, but now I don't have money to buy a domestic car".
Where does the change come from There are no low-cost cars for independent brands?
If you've paid attention to the models mentioned above, you'll find that they're not only expensive, but they're also acceptable. NIO ET9, which is "far better than expected", "has reached 540,000 units", "limited equal to sales" Zeekrypton 001FR, etc., seem to be illustrating: independent brands can be sold so expensive.
The reason for this is nothing more than that the time has come. With the increase in the penetration rate of new energy passenger vehicles, the wave of subversion of fuel vehicles in China's auto market has become irreversible, and independent brands in the new track no longer have much technical and image "baggage". They are holding the pricing power of new energy products, even in the high-end sector with a very prominent background.
It should be mentioned that the fine tradition of independent brands has not been lost. At least the M9 shouted "far ahead" to compare the acceleration time, comprehensive range, turning radius and other data with models such as the Cullinan 4-seater and the GLS 600. And other ** independent brand models also pay attention to a "expensive reason" (excluding brand image).
At the same time, when independent brands are frantically impacting the high-end market, haven't they come up with new energy models that make ordinary consumers excited?
You must know that GAC Aion, which has achieved millions of sales, focuses on cost performance, and does not even shy away from being used as an online car-hailing car;Chery, which has made Xingtu hit the high-end market, has positioned the brand as a popular and pragmatic family car marketChangan Automobile, which has a huge user base, also faces the mass market under the Qiyuan brandEven Hongqi, the most definite brand, has also divided sub-brands and taken the route of transforming from "national car" to "national car", ......
Don't have money to buy a domestic car?Still haven't looked at the expensive domestic cars on sale?It is worth mentioning that with the rise of independent brands, the models of traditional luxury brands and traditional joint venture brands that many consumers prefer have also begun to be more cost-effective, is this a bad thing?