"I relied on a start-up capital of 100,000 yuan to sell microphones overseas with my cousin, and became the head merchant in the microphone industry on Alibaba's international station in half a year. In the second year, our performance surged by 6 times, and in the third year, we completed a single platform revenue of nearly 20 million yuan. Cross-border e-commerce seller Fang Zefu told a reporter from China ** Daily.
In recent years, cross-border e-commerce has become a "dark horse" in the field of foreign trade, with fast development, large volume and sufficient stamina. Experts believe that the strong growth of cross-border e-commerce has played an important role in stabilizing the scale and optimizing the structure of China's foreign tradeThanks to enterprise exploration, policy assistance, and multiple measures, cross-border e-commerce is constantly broadening its development space, accelerating the shaping of development advantages, and helping to enhance the "resilience" of China's foreign trade development.
The momentum is strong
AliExpress, Alibaba, Ali International Station has been overseas for many years, Shein (Shein) recently reported the news of going public in the United States again, and the growth momentum of rising stars Temu and TikTok ...... strongIn recent years, China's cross-border e-commerce platforms have led Chinese enterprises to accelerate their expansion into overseas markets.
Fang Zefu's studio is one of the thousands of merchants who use cross-border e-commerce platforms to sell their goods overseas. In 2018, Fang Zefu started his entrepreneurial journey. Recalling the beginning, Fang Zefu only felt hardship: "During that time, I worked at least 16 hours a day, and I fell asleep when I got home. Many times there were inquiries at night, and I struggled to get up in the middle of the night to reply to messages. Over the years, the area of Fang Zefu's studio has gradually expanded from 20 square meters to 200 square meters. Today, he is busy expanding the team, improving internal management, and developing new plans. "To seize the tuyere of cross-border e-commerce, next year must be greater than this year. He said.
According to the digital foreign trade semi-annual report released by Ali International Station, in the first half of this year, 90% of Ali International Station's industry online exports grew rapidly, and 91% of the online traffic in overseas markets**. In the first half of the year, the volume of shipping containers served online by Ali International Station increased by nearly 200% year-on-year, and the growth rate more than doubled compared with last year.
Temu, a cross-border e-commerce platform under Pinduoduo, is also "soaring" overseas this year. Since the launch of cross-border e-commerce in the third quarter of last year, TEMU has penetrated into more than 100 manufacturing industrial belts in Guangdong, Zhejiang, Shandong, Anhui and other places, promoting high-quality manufacturing products into nearly 50 countries and regions, exporting more than 300,000 parcels per day and an average daily cargo weight of about 500 tons.
Agency data shows that in the first three quarters of this year, temu surpassed Amazon and became the highest total number of applications in the United States. In Australia, Temu has risen to third place in the e-commerce rankings.
Innovative service model
In recent years, the service model of cross-border e-commerce platforms has continued to innovate, making it easy for small and medium-sized enterprises to "go global".
In September last year, Temu launched innovative models such as "full custody" and "flexible **" to help Chinese manufacturing directly connect with overseas consumers. Since then, other domestic cross-border e-commerce platforms have followed suit.
According to Pinduoduo, the full custody model can open up a cross-border channel for merchants to open up the "full link" of operation, warehousing and logistics. Different from the traditional model, merchants do not need to build their own marketing, logistics and after-sales teams, and factories that were originally good at foreign trade OEM models can still transform the retail industry with a model that is only responsible for supply.
Temu's fully managed mode is very worry-free, we don't have to worry about front-end traffic, as long as the goods are ready, the platform will help us operate and complete the rest of the work. Wang Bowen, a seller in Temu's main vacuum cup business, said, "Under this model, manufacturing companies like ours have an advantage in going to sea." In addition, unlike the traditional half-year and one-year payment method, on Temu, the payment period is only about 40 days. ”
Under the spring breeze of overseas development of cross-border e-commerce platforms, as a downstream industry and important supporting facilities of the e-commerce industry, China's logistics and express delivery industry has also entered overseas markets to help Chinese goods reach overseas customers faster.
In September this year, Cainiao submitted a prospectus to the Hong Kong Stock Exchange, which stated that the funds raised from the IPO will be used to further develop international logistics capabilities and networks in the future. Also in September, AliExpress and Cainiao announced the launch of the "Global 5-Day Delivery" international express express product, the first batch of landing in the United Kingdom, Spain and other 5 countries.
The warm wind of policy is blowing frequently
The rapid development momentum of cross-border e-commerce has taken advantage of the "east wind" of policies.
Since the beginning of this year, China's cross-border e-commerce has continued to maintain rapid growth. Cross-border e-commerce import and export in the first three quarters was 17 trillion yuan, a year-on-year increase of 144%, driving the growth rate of import and export of the same material by more than 1 percentage point. Shu Jueting, spokesperson of the Ministry of Commerce, previously introduced, "This year, the Ministry of Commerce issued the "Opinions on Promoting the Stable Scale and Optimal Structure of Foreign Trade" to encourage the development of 'cross-border e-commerce + industrial belt' in various localitiesIn conjunction with relevant departments, the "Measures to Support the Development of Cross-border E-commerce Overseas Warehouses" were issuedOptimize the export return measures for cross-border e-commerce enterprises;Organize and hold on-site meetings for cross-border e-commerce and overseas warehouses, hold special training on new business formats, select excellent practice cases, replicate and promote experience and practices, and take multiple measures to promote the healthy, sustainable and innovative development of cross-border e-commerce. ”
The State Administration of Foreign Exchange (SAFE) recently issued the Notice on Expanding the Pilot Program for High-level Opening-up of Cross-border Investment, deciding to expand the implementation of the pilot policy of high-level opening-up for cross-border investment in Shanghai, Jiangsu Province, Guangdong Province (including Shenzhen), Beijing, Zhejiang Province (including Ningbo) and Hainan Province, so as to facilitate more business entities to handle cross-border investment business in compliance and promote high-quality development through high-level opening-up.
* The Economic Work Conference proposed to accelerate the cultivation of new momentum for foreign trade, consolidate the basic market of foreign trade and foreign investment, and expand the export of intermediate goods, services, digital products, and cross-border e-commerce.
In the next step, we will strengthen the construction of overseas smart logistics platforms, further optimize the functions of the online comprehensive service platform in the cross-border e-commerce comprehensive pilot zone, and guide more cross-border e-commerce enterprises and overseas warehouse enterprises to dock. Shu Jueting said.
Original**: China ** Daily, China Securities Network.