In the early morning of December 13, Dong Yuhui, the anchor of Oriental Selection, posted a thousand-word long article in response to the "small composition turmoil", saying that he opposed stigmatizing anyone in the name of "Fan Circle". Previously, some netizens ** wrote an essay by Dong Yuhui in New Oriental Education, which involved topics such as "entertainment circle" and "fans", which aroused heated discussions and questions among netizens.
Following the continuous fermentation of the "small composition" turmoil, Sun Dongxu was removed from the position of CEO, and Dong Yuhui appeared in Yu Minhong's live broadcast room to respond to the turmoil, in the early morning of December 18, the Oriental Selection official announced Dong Yuhui's new identity - Oriental Selection Senior Partner. Nandu previously reported that it was reported that Yu Minhong was faced with the situation of "choosing one of the two" between Dongfang to select CEO Sun Dongxu or anchor Dong Yuhui, Yu Minhong said, "It's not so serious." ”
On December 16, Dongfang Selection issued a notice of personnel appointment and dismissal, and Yu Minhong concurrently served as the CEO of Dongfang Selection, removing Sun Dongxu from the position of CEO. On December 14, Yu Minhong, the founder of New Oriental, and Sun Dongxu, CEO of Oriental Selection, apologized one after another for the "small composition" incident.
The turmoil of Oriental selection of "small compositions" has not subsided. In the early morning of December 18, Dongfang Selection announced on Weibo that at 20 o'clock that day, Yu Minhong and Dong Yuhui would start broadcasting in the live broadcast room of Dongfang Selection. This news has aroused the attention and expectations of netizens, and many people said that they want to watch this "blockbuster live broadcast".
It is worth noting that on the 15th, the relevant person in charge of Dongfang Selection said that on the 14th, Dongfang Selection's Douyin sales exceeded 62 million yuan, "setting a record for the highest daily sales". This data shows that Dongfang Selection has not been greatly affected in the "small composition" turmoil, but has taken advantage of the situation to enhance brand awareness and user stickiness.
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