Cotton, a plant that is closely related to humans, is the "ecological guardian" of nature. As a green miracle in the desert, cotton can not only resist desertification, improve saline-alkali land, but also symbolize green and low-carbon life. As a lifestyle brand with cotton as the core raw material, Cotton Times has been loving and focusing on the cotton business for 14 years. Through continuous product innovation, the cotton era gives full play to the unique characteristics of cotton's natural, comfortable and environmentally friendly.
Founded in 2009, the cotton towel products launched by the first cotton towel products have experienced in-depth communication with consumers in the market. At first, with almost no promotional activities, through one-on-one product introduction and distribution trials by store clerks, Cotton Times gradually won the first batch of member users. The success of this fission and repurchase depends not only on the power of the product, but also on the spread of user word-of-mouth, especially among the mother group.
From the beginning of the maternal and infant market as a starting point, the cotton era has gradually laid out the whole cotton industry chain, established a research and development team of more than 150 people, and constantly refreshed the cognitive experience of consumers through continuous product innovation. In addition, the brand also tells the story of cotton through various forms such as photo contests, keynote speeches, brand tours, and knowledge popularization, and strives to let more people understand the value of cotton. Recently, the Cotton Times has carried out shooting activities in the cotton fields of Xinjiang, recording the life process of cotton and sharing the beauty of cotton color.
From August 9th to August 15th, 2023, the Hello Cotton Color Cotton Era Cotton Color Theme Exhibition kicked off in Chengdu MixC, providing people with the opportunity to experience cotton up close. Through the exhibition, people can have a deeper understanding of the wonder of cotton color, experience the natural purity of cotton, bring more peace of mind to life, and also contribute to the ecological sustainable development of the earth.
Small and tenacious, simple and hearty, the cotton era hopes to show more people the infinite possibilities behind cotton. It's a tribute to this great plant, and the use of natural materials and natural colors on the product is a reflection of the relentless search for a healthy, eco-friendly lifestyle.