In the era of AI, the road ahead is straight, always forward, always upward, and will move forward in an accelerated way, although there will be many warnings, many philosophers' thinking, but no force can stop it, and at the same time, it is undeniable that the future is not so optimistic. However, according to Zhao Wenquan, chairman of BlueFocus, AI will quickly affect many industries, such as the education industry, and in the future, everyone can have an all-round teacher to help you customize your learning Xi program. Everyone can also have a general practitioner who can diagnose all your health problems. Similarly, in the marketing industry, it will also be the first to be impacted and affected by AI.
In such a context, Zhao Wenquan believes that in the next 3-5 years or even longer 8-10 years, there will be a bonus period for the marketing industry and all practitioners, depending on who can master these tools most quickly, improve their efficiency, and create more value. Zhao Wenquan said: "What we have to do with today's Blue Cursor is to use our own Xi learning ability, judgment ability, and collective strength to grasp such a bonus period, which is a very critical thing." ”
How? Zhao Wenquan said: "We must go all out, we must be all in al. ”
Zhao Wenquan said, first, comprehensive application. BlueFocus's more than 2,000 colleagues must use all AI tools and products holistically, and the more proficient and thorough they are, the greater the value they bring to the entire enterprise and the organization and individuals, which is the foundation of everything we do. Second, comprehensive empowerment. All employees, no matter what business segment they are in, should think: when we integrate AI concepts, tools, and practices with what we are doing now, what can it help you do, what can it help you change, and how can we create more value? Third, new tracks. With the deeper application of AI, we hope to see new possibilities emerge, and AI may bring strategic value to the two new businesses of the metaverse and "marketing + marketing".
Finally, Zhao Wenquan said: "We have to wait and see in the future, and we have to go through a lot of attempts and explorations. These are some of BlueCursor's answers and thoughts in the context of the AI era, not necessarily all, not necessarily all right, but we have to run first, and in the process of running, we may find a real way, a really good strategic choice. ”
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