As a classic joint venture B-class sedan in the market, Dongfeng Nissan Teana's sales changes in recent years are indeed interesting. The cumulative sales volume for the whole year of 2022 will be 146012 units, while the cumulative sales from January to November 2023 will only be 79,312 units, and the market share will drop to 086%, and the comprehensive ranking in the domestic sedan market slipped to 39th.
This downward trend in sales is undoubtedly a major blow to a once-popular model.
Entering November 2023, the monthly sales volume of the Teana will be 7,877 units, accounting for 12 of the Dongfeng Nissan family1% share, but only 08%, and its performance in the mid-size sedan market is also relatively average, ranking 14th.
Compared with the mainstream hot-selling models of the same class in the market, the market influence of the Teana seems to be gradually weakening.
Despite the sharp decline in market sales, Nissan Teana still has its advantages in terms of product strength and cost performance. For example, the noise reduction and mute effect of the Ethereal is recognized by consumers, and its theater-level quiet environment and BOSE sound system provide drivers with a comfortable driving experience.
In addition, the Teana has a relatively low maintenance cost, making it a good choice for consumers who are economical.
2022 model 20L XL-TLS Pleasure Edition Nissan Teana, as the ** entry-level model, equipped with 20L+CVT power system, the original guidance ** is 18880,000, now after the discount **14080,000, such a price reduction is undoubtedly very attractive to consumers.
It is worth mentioning that the 2021 model 20L XL Comfort Edition Teana, as an old mid-range model, provides panoramic sunroof, main and auxiliary power seats, automatic headlights and other configurations, and the current car ** also has significant discounts, showing a very high cost performance.
Compared with other competing models in the market, such as Volkswagen Lavida, Toyota Corolla, BYD Qin Plus, etc., Teana still has certain advantages in some aspects.
However, with the intensification of market competition and the change of consumer preferences, Teana needs to make adjustments in product updates, marketing strategies and positioning to enhance its market competitiveness. Under the current market conditions, joint venture fuel models such as Teana may need more attractive preferential policies and product strategies that are more in line with market demand if they want to maintain market share.