Author丨Feng Yuyi.
Editor丨Wu Rong.
At the end of the economic and trade season, the "high-quality fair" returned again.
In line with the "Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" and the "Master Plan for the Development of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin", the 2nd China (Macao) International Quality Consumption Expo and Hengqin World Bay Area Forum (hereinafter referred to as "Holding an International High-quality Consumption Expo and World Bay Area Forum to Create an Exhibition Platform with International Influence" and "Supporting Guangdong-Macao Cooperation in Building a High-quality Imported Consumer Goods Trading Center and Building a High-quality Consumer Goods Trading Industry Ecology" were held from 13 to 17 December. The 2nd Gaopin Fair & World Bay Area Forum) was held in Hengqin and Macao in the mode of "one MICE and two places".
From December 15 to 17, the 2nd China (Macao) International High Quality Consumer Expo (hereinafter referred to as "Gao Pin Fair") opened in Macao as scheduled.
Focusing on the fields of "clothing, food, housing, transportation, travel, shopping, entertainment, culture, health care", this year's high-tech fair will set up three theme exhibition areas of "quality, science and technology, and service", as well as provincial, autonomous and municipal exhibition areas and state-owned enterprise exhibition areas. In 7In the 20,000-square-meter exhibition area, more than 150 domestic and foreign exhibitors and institutions will showcase their top products and innovative technologies closely related to a better life. Different from previous years, this year's new quality travel exhibition area is set up, keeping up with the forefront of public life and technology.
Fu Jianguo, Chairman of Nam Kwong (Group)**, said that the 2nd Gaopin Fair & World Bay Area Forum will give full play to Macao's role as a node of "dual circulation", which can not only provide a rare opportunity for mainland exhibitors to "go global", but also create a good opportunity for international merchants to connect with the huge consumer market in the mainland, and make positive contributions to Macao's moderate economic diversification.
The integration of the Greater Bay Area creates a new multi-dimensional consumption scenario
2023 is China's "Year of Consumption Boost".
A few days ago, when the first economic work conference deployed the economic work in 2024, it was proposed to cultivate and expand new consumption, vigorously develop digital consumption, green consumption, and healthy consumption, and actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic "trendy products".
It can be seen from the consumption boom of Hong Kong and Macao residents in the northward after the implementation of policies such as Shenzhen-Hong Kong customs clearance this year and "Hong Kong cars going north", "Macao cars going north" and "flying through Zhuhai-Hong Kong", that the flow rate of nearly 90 million residents in the Greater Bay Area is accelerating, and the flow of logistics, business and information in Guangdong, Hong Kong and Macao is intertwined in the Greater Bay Area, forming a huge consumer market.
At present, China's consumption is shifting from the field of goods to the field of services. At the Shanghai Pudong Promotion Conference held at the same time as the Gaopin Club, Wu Zhijuan, a staff member of the Investment Promotion Department of the Shanghai Pudong New Area Commission of Commerce, told the Southern Finance and Economics reporter that Guangdong can relatively easily connect with the international experience and superior standard technology of Hong Kong and Macao's service industry, and at the same time, it can also make useful explorations for the opening up of the service industry at the national level. It is hoped that through this year's Gaopin Fair, the cooperation between Pudong and the Greater Bay Area will be strengthened, especially in the field of service consumption, so as to learn from each other's strengths and cooperate with each other.
The Guangdong-Hong Kong-Macao Greater Bay Area is rich in cultural and tourism resources, and Guangdong, Hong Kong and Macao have built a multi-dimensional development platform and alliance in long-term cooperation with tourism as a link and the Greater Bay Area as a stage. At present, the Guangdong-Hong Kong-Macao Greater Bay Area has created a number of "one-way, multi-stop" boutique tourism products. Taking Hengqin as an example, it has gathered super cultural tourism IPs such as Chimelong, Novofang, and Xingledu, and successfully held activities such as "China Circus Festival" and "Tianmuhe ** Meeting", and jointly created a high-quality consumption destination through the linkage and integrated development of industries in Guangdong, Hong Kong and Macao.
Located in Hengqin Traditional Chinese Medicine Science and Technology Industrial Park, Zhuhai Maidefa Biotechnology Co., Ltd. (hereinafter referred to as "Maidefa Technology") is a typical embodiment of the cooperation and integration between Hengqin and Macao. Lv Jinyan, CEO and co-founder of Maidefa Technology, told the Southern Finance and Economics reporter that the integration of Macao and Hengqin provides a huge development opportunity for the company, the company can produce products through Macao and use the advantages of Macau Free Port to distribute products to a broader international market, and at the same time take Macao as a cross-border e-commerce product base, covering domestic consumers with huge market potential, and contributing to the diversification of Macao's industry.
According to Zhong Zhisong, President of the Zhuhai-Macao Cross-border Import, Export and Retail Chamber of Commerce, Macao is a place where East meets West, and some domestic enterprises can better enter the market of Portuguese-speaking countries through the Macao platform and further expand to the EU market. By creating a physical exhibition such as the Gao Pin Fair, Macao locals or some overseas merchants can more easily get in touch with high-quality products at home and abroad.
In recent years, the integrated development of the Greater Bay Area has brought close interaction enthusiasm, and at the same time, it has also created new consumption scenarios in multiple dimensions for industrial development. In this high-tech fair, China National Pharmaceutical Group participated in the exhibition with its subsidiaries in multiple business sectors such as big health, health care, and duty-free, involving the whole life cycle, all-round services, and the whole industry chain. Ding Weizuo, general manager of Sinopharm Health Industry, introduced that a number of new products exhibited by Sinopharm Health have received a lot of attention from people from all walks of life, and on the first day of opening, dozens of buyers and institutions reached purchase intentions. "With the continuous development of Macao's health industry and the continuous improvement of the health awareness of Macao residents, we hope to further establish a connection with the Macao market through this high-quality fair, and better radiate the Guangdong-Hong Kong-Macao Greater Bay Area market. ”
Leverage the domestic and international markets with exhibition investment
More than 86 million people are concentrated, and the total economic volume exceeds 13 trillion ......The Greater Bay Area has a world-class urban agglomeration and is the largest in China.
First, the agglomeration of consumer markets plays a pivotal role in expanding the domestic circulation.
Changing business cards and adding WeChat, Bartolomeu, a buyer from Brazil, heard that the high-quality meeting was held in Macao, and came to the scene for the first time on the opening day to "visit the exhibition". "Macao is an excellent platform for us to enter the Chinese market, and we have been following the development of Hengqin and Macao in areas such as artificial intelligence and healthcare, and we hope to explore new products to bring back to Brazil. On the other hand, Portuguese-speaking countries and Latin American countries are also exploring a broader market, and international "buyers" also hope to take advantage of the development opportunities of the Guangdong-Hong Kong-Macao Greater Bay Area to further deepen in-depth exchanges and cooperation with various high-quality enterprises in China. ”
The small booths at the high-tech fair are leveraging the vast domestic and international markets.
Lei Jinfeng, general manager of Jinyifang iron kettle in Jincheng City, Shanxi Province, told the reporter of Southern Finance and Economics: "As a time-honored brand in Shanxi, we have built the iron kettle into a national tide brand and positioned it in high-end consumers. This is the first time we have participated in the high-quality fair, and since the opening of the museum, there have been many inquiries from customers. As a traditional iron culture, we hope to use Macao as a market to better enter the Southeast Asian market and open up a broader market at home and abroad. ”
It is worth mentioning that the "Shanxi-Macao Investment Promotion Matchmaking Meeting" was also held at the high-quality fair. Shanxi Provincial Investment Promotion Bureau organized several enterprises to display Shanxi's red wine, traditional Chinese medicine, agricultural products, cloth art, iron kettles, paper-cutting and other excellent products. The relevant person in charge of the bureau said that Macao is an international free port, a world tourism and leisure center, and a bridge and link connecting the economy and culture of the East and the West, while Shanxi is one of the important birthplaces of Chinese civilization.
In order to smooth the domestic circulation and help rural revitalization, this year's Gaopin will invite enterprises from Yunnan Luquan to display special products and promote Luquan tourism routes by setting up a special area for rural revitalization. "On the first day of the exhibition, some customers ordered a batch of embroidered thermos cups and coffee cups, and several Guangdong customers were very interested in our Yi embroidery cultural and creative products, and the Macau Chamber of Commerce planned to find us to purchase a batch of embroidered silk scarves in the New Year. The relevant person in charge said, "Gaopin will be a grand event for us to broaden our horizons, expand our ideas, and seek cooperation."
In order to promote the development of quality consumption in the Guangdong-Hong Kong-Macao Greater Bay Area,The "Annual Report on the Construction of International Consumption Center Cities (2023)" released by the 2nd Gaopin Fair and World Bay Area Forum pointed out that it is necessary to lay the foundation for the development of international consumption center cities through the "two-wheel" driveOn the other hand, we will build an innovative and multi-dimensional consumption industry chain, extend the driving role of consumption on the economy to the upstream industry, and achieve high-quality economic development.
Embracing the world, Guangdong-Macao cooperation is constantly expanding its development horizons, and taking the opportunity of the high-quality fair to create an exhibition platform with international influence.
For more exciting content, please check out the special article
[Focus on the 2nd Gaopin Conference and World Bay Area Forum].
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The editor of this issue is Liu Xiang and the Xi student Tao Tao.
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Editorial丨Tapping the potential of consumption and providing new solutions and new impetus for expanding domestic demand in the Greater Bay Area