Nowadays, young people are facing the dual pressures of work and family life, which makes them look for a convenient and easy storage system in order to reduce the burden of life. Under this rigid demand, based on 16 years of consumer home use behavior insights, Lin's Home Furnishing has developed a set of storage solutions for the whole cabinet - [Wanxu +] Whole Home Lifestyle Storage System, so that family storage can be orderly and calm.
"Appearance" has always been an important advantage of Lin's whole family customization, but in addition to the outside, Lin's home also has the inside. With the launch of the [Wanxu +] whole family lifestyle storage system, it marks that Lin's whole family customization has been able to realize the integrated design of the whole house "from the surface to the inside", and has evolved from the integration of design and appearance to the upgrading of the storage structure inside the space.
The reason why the [Wanxu +] storage system is not a set of products, but a set of system solutions, is because it covers the living room and hallway storage system, bedroom storage system, dining room storage system, kitchen storage system, and even balcony storage system, etc., becoming a full-space storage solution. Not only that, but you can also customize the beauty storage system, clothing care storage system, and valuables safety storage system according to the needs of family members.
That is to say, in the future, Lin's whole family customized solutions based on the whole house space will continue to derive, combine and innovate different ways from the [Wanxu +] storage system, so as to meet the needs of different groups of people and different lifestyles.
Set off a new wave in the industryLin's HomeBringA new way to play with the whole family
The launch of Wanxu+] storage system demonstrates that Lin's new retail model has great advantages in the home furnishing industry and the efficiency of meeting demand. The whole customization of Lin's home is also inheriting the Internet gene of Lin's home furnishing, setting off a new wave in the whole customization industry.
Li Ran, R&D director of Lin's Home Furnishing Division, said that the successful research and development of the [Wanxu +] storage system is based on the Internet platform thinking accumulated by Lin's Home Furnishing for a long time, the accumulation of user insights and rapid feedback, so that the product can be closer to consumers, and can iterate and upgrade faster, which will also bring new possibilities for the development of the entire customization industry.
Not only that, another advantage of Lin's whole family customization is the super matching of finished furniture. "Full style, full category, full scene" is the product layout advantage of Lin's Home, from the perspective of product accumulation, Lin's Home Furnishing itself has the basic ability to achieve integration, and the product has formed its own systematic R&D experience since its birth.
Compared with the ordinary whole family custom matching, the finished furniture customized by Lin's whole family is the same root and the same origin, so as to achieve the real whole family. Li Ran, R&D director of Lin's Home Furnishing Division, said.
Brand upgrade,From the era of "whole house customization" to the era of the whole family
At the beginning of 2023, with the upgrading of the brand, Lin's Home Furnishing's layout in the field of customization has entered the era of "whole house customization" to the era of the whole family. As a new ability extended by Lin's Home Furnishing, the whole family customization undoubtedly carries a special mission.
On the one hand, the brand's business format has changed from the integration of "finished products + customization + household products" to the large home furnishing format of "cabinetry, door and wall customization, finished furniture, and home furnishing soft decoration" after several years of iteration.
On the other hand, the launch of the [Wanxu +] whole family lifestyle storage system is also the whole family's product research and development capability 20. Through Wanxu+, Lin's Home Furnishing has further improved its R&D capabilities based on customized space, and has formed the advantages of integrated supporting development of whole house products through the matching with finished home furnishings.
All of this is based on Lin's 16 years of digital open technology experience, customer lifestyle insight, lifestyle research and design capabilities. As Li Ran said, "people-oriented" is the concept and direction that Lin's whole family should adhere to in the future, and meet people's needs for a better life with higher appearance and better functions. ”
Not long ago, Lin's whole custom officially launched a new store format, successfully combining the two elements into one. Under the same field, the space is highly integrated, satisfying multiple home experiences, and slowly unfolding a beautiful life picture for home consumers.
This is also another blockbuster measure of Lin's whole customization after the brand upgrade and category expansion, demonstrating the brand's determination to move towards the whole era of the whole family.