On December 15th, Kuaikan Comics and Watsons held the "ACG Beauty Trial World" release ceremony and offline signing meeting, and the two sides officially reached an in-depth cross-border cooperation to jointly create a new ACG consumption scene for young consumers that integrates comic reading, beauty retail, online testing and social interaction.
Annie Chen (second from right), founder and CEO of Kuaikan Comics, attended the event.
The comic-themed store is hot to unlock the ultimate cross-dimensional experience
The cooperation ceremony was held at Watsons Zhengzhou Yonghe Time Lane store, and Annie Chen, founder and CEO of Kuaikan Comics, attended the cooperation ceremony on the same day.
At the event site, Kuaikan Comics and Watsons jointly created a comic theme store, which was eye-catching with the bright yellow main visual, and cleverly integrated the well-known IP elements of Kuaikan Comics into the image of Watsons stores, creating a young and lively strong two-dimensional atmosphere. In order to further promote the cross-border integration of two-dimensional culture and beauty, the theme store is also equipped with a barn sales area and a comic try-on area, consumers can enjoy the exclusive customization of two-dimensional peripheral products of Kuato Comics, and with the assistance of Watsons' professional beauty consultants, unlock the same makeup of their favorite comic idols, setting off a craze for Guoman fans to check in at the store, and the scene is very popular.
Watsons x Quick Look Comic Theme Store.
As a cross-dimensional circle-breaking feast, a signing session of well-known authors was also held on the spot. A number of popular Chinese comic authors have landed in theme stores, and many young people and two-dimensional enthusiasts have come here. Consumers can not only experience the fun of face-to-face communication with comic book authors, but also get up close and personal with various interesting interactive games such as comic character coser interactive posing, and explore new and exciting beauty shopping experiences across dimensions.
On the same day, a number of well-known comic authors came to sign the sale on the spot.
Create a two-dimensional space around young people to boost the new development of Guoman industry
In fact, this crossover is an all-round and multi-form cooperation attempt in the comics and beauty industries. Kuaikan has a large number of young users and rich two-dimensional content, while Watsons has an O+O (offline + online) retail network and rich market experience. The cooperation between the two parties provides a new platform for the integration of two-dimensional culture and beauty, bringing a more breakthrough and immersive interest experience to young consumers.
Annie Chen, founder and CEO of Kuaikan Comics, said: "In the future, we will have the opportunity to have more interesting and fun experiments with Watsons, such as comic exhibitions, book signings, cosplay contests, pop-up stores, campus activities, etc. It is hoped that through the joint efforts of both parties, we will create a two-dimensional space around young people. I believe that Kuaikan Comics and Watsons, a well-known beauty retail brand, can touch different sparks, so that more users can enjoy the happiness and beauty brought by Watsons and Kuaikan Co., Ltd. ”
The event attracted a large number of consumers to check in on the spot.
A.S. Watson said that it will continue to unleash the youthful vitality of the brand, and continue to innovate the offline retail experience scene to bring consumers the infinite possibilities of one-stop beauty experience. This cooperation with Kuaikan Comics has built a two-dimensional experience space favored by young people,Give full play to the ecological advantages of WatsonsO+O and the extensive influence of Kuaikan Comics in the two-dimensional group,Create more emotional resonance and consumer value for young consumers At the same time,It also provides more opportunities for more young outstanding Chinese comic authors to show themselves more extensively,Jointly promote the new development of the Chinese comic industry。
As the consumer market continues to pick up, more and more consumer brands are cooperating across borders to expand new consumption space through resource integration. The cooperation between Kuaikan Comics and Watsons will undoubtedly bring more diverse and creative experiences and services to consumers, and also set a new benchmark for the cross-border cooperation between comics and beauty, opening a new cooperation model in the field of two-dimensional industry.