The recent hot search on the Internet is the infighting incident of Dongfang Selection. This small essay sparked the indignation of fans, and the CEO's ambiguous attitude caused the market value of Dongfang Selection to plummet by 4 billion. Although the matter has been resolved, there are still many people who fail to understand. The ins and outs of this incident are detailed below.
Oriental Selection, formerly known as New Oriental, is a well-known education and training institution. Dong Yuhui is the company's gold medal lecturer, and has been betting on the college entrance examination questions in English tutoring work for many years, which has attracted much attention. With the transformation of New Oriental, Oriental Selection began to set foot in the field of live broadcast sales. Dong Yuhui's short ** circulated on the Internet, showing his literary skills and unique temperament, attracting a large number of viewers to enter the live broadcast room. As a result, the brand selected by Dongfang has also risen successfully, and has won the first place on the live broadcast list for many times. Dong Yuhui has a close relationship with the rise of Dongfang Selection.
However, it is dangerous for a listed business to put all its eggs in one basket. There is a great risk that a company will rely too much on someone who does not have equity. Therefore, this incident can be seen as an attempt by capital to weaken Dong Yuhui's influence. However, this action was met with resistance in front of fans. Because the official account of Dongfang Selection posted some remarks in the comment area that ignored Dong Yuhui's efforts, it triggered the dissatisfaction of fans. **Quickly fermented, many fans took the Dongfang selection, and turned to pay attention to the live broadcast room of Gaotu. Dongfang Selection CEO Sun Dongxu's response did not calm the anger of netizens, but instead provoked even greater anger. Dong Yuhui also published an article hoping that things would settle down, but with little effect. He didn't even appear in the live broadcast room, and the live broadcast warm-up poster of Dongfang Selection also intercepted his **. The action sparked more controversy, with Yu Minhong believed to have chosen between Son Dong-wook and Dong Woo-hui. The popularity and stock price of Dongfang Selection's live broadcast room continued to be **, and the market value evaporated by 4 billion. In the end, Sun Dongxu was removed from the position of CEO, and the official account of Dongfang Selection has lost 2 million fans.
This matter has attracted widespread attention on the Internet, and the ** crisis of Dongfang Selection has intensified. However, in the last live broadcast, Dong Yuhui and Yu Minhong responded to the recent controversy together, which made ** gradually subside. Oriental Selection has avoided this crisis.
However, compared with other well-known anchors with goods, Dong Yuhui is not the core of the company, but an ordinary employee. For such a large listed company, it is dangerous to rely too much on Dong Yuhui. However, Dongfang Selection chose the wrong way to weaken Dong Yuhui's influence, which attracted the attention of **. It can be said that there is a big problem with the implementation strategy of Dongfang Selection. Dong Yuhui is not the winner of this infighting, after all, he never thinks of himself as an anchor with goods.
The infighting incident of Dongfang Selection has attracted a lot of attention. The company chose the wrong way to weaken Dong Yuhui's influence, which led to a crisis. However, through the response in the last live broadcast, Dongfang Selection gradually calmed down the crisis. This incident has had a great impact on Dongfang Selection, and in order to maintain its popularity and turnover, the company needs to re-examine its execution strategy. This also reminds other listed companies not to rely too much on one person, otherwise they may face huge risks.
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