The heavy snow at the end of 2023 will fall all the way from the northeast to Guangdong, making many places across the country "frozen for thousands of miles and snow drifting".
Even though the heavy snow was accompanied by "quick freezing" temperatures and inconvenient travel, this did not cool the enthusiasm of people across the country to enjoy and play in the snow.
On the day of the snowfall in Beijing on December 12, the tickets for the Forbidden City were quickly booked up in the next few days, and topics such as "shooting snow in the Forbidden City" and "playing in the snow in the Forbidden City" appeared on Weibo hot searches.
With the addition of the snowfall map in the south, netizens across the country have developed a variety of "fancy snow play"** Among them, the snowball clip has become a popular and popular item.
This kind of snow toy has evolved from a simple sleet snowball to "everything can be clipped": ducks, bears, Christmas trees, snowmen, and even Internet celebrity loopy, which is a clip and a quasi, and everyone can become a master of snow sculpture without effort.
This year, the group that likes snowball clips the most may not be children, but adults.
With a snowball clip, it is equivalent to standing at the top of the "contempt chain" of playing in the snow, and college students line up to find children to receive snow bears and snow ducks. Migrant workers who do not have a holiday also collectively sleek snowballs during their lunch break, adding some ritual sense of snow to the working day.
Compared with skiing and snow shooting, which cost a lot of money to play in the snow, a plastic snowball clip of a few yuan or more than ten yuan can make people reap the joy of playing in the snow, so why not?
Therefore, whether it is online or offline, snowball clips are "sold out".
On e-commerce platforms such as ** and Pinduoduo, many stores have monthly sales of tens of thousands. According to data from Jingdong Supermarket in mid-December, the sales of snow toys increased by more than 100% year-on-year, the search volume increased by more than 300%, and the user attention tripled compared with last week. Among them, the search volume of snowball clips increased by more than 24 times month-on-month, and the number of clicks increased by more than 151 times month-on-month.
If the snowball clip is not big enough, then there are also large snowman molds, which can realize the dream of "industrialized" snowman building.
Recently, the snowman phalanx that appeared in Beijing's financial street has attracted the attention of netizens, and its shape is uniform.
1. More than 20 snowmen with fine appearances stood on the streets, and some netizens went to watch and check in.
Beijing**" reported that these are 1 highThe 5-meter snowman is made by the staff of the garden and municipal government with a mold when shoveling ice and snow removal operations, with the purpose of adding a snow interest to the public.
According to the data of the e-commerce platform, the height of this snowman mold is mostly more than 1 meter, and the material is fiberglass, which is usually between 1000 yuan and 4000 yuan, and the main sales objects are from snow resorts, amusement parks, shopping malls and other entertainment venues.
Of course, for the public, a snowman mold of thousands of yuan is still very expensive, or a snowball clip is more cost-effective.
These "business experiences" piled up by the snowman this winter may show that products that can provide simple and easy to obtain happiness are also products that consumers will not miss today.